UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

Browse

Filters

Settings

AGROVOC Keyword: search.filters.agrovoc.marketing

Search Results

Now showing 1 - 6 of 6
  • Thumbnail Image
    Item
    The socio-economic factors that affect the in-migration decision of street vendors in downtown Iloilo City
    Bebis, Mary Grace C.; Benetiz, Earl Cexanne B. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)
    The lack of employment opportunities and poverty encourages migration from the rural to urban areas. This study aimed to determine the socio-economic factors that affect the in-migration decision of street vendors in downtown Iloilo City. The data were gathered through purposive sampling of sixty street vendors. The results indicated that the respondents main reason for migrating is the perceived availability of job opportunities in the city. However, information asymmetry, disproved this notion. Age is the only significant factor which contributed in migration decision in this study. The younger an individual is, the higher is the tendency to migrate. Currently, there are no local policies geared towards the welfare of the street vendors. It is highly recommended that the street vendors should be relocated at one place and development of the neighboring towns of Iloilo City be effected to curb the influx of in- migration.
  • Thumbnail Image
    Item
    Marketing of milkfish fry in Pandan, Antique
    Bayaras, Dinah A. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1995-03)
    This study describes and analyses the marketing, channels, functions/practices, costs, margins, and shares received by each marketing channel, net price of milk-fish fry received by fry catchers, and the problems encountered in the marketing of milkfish fry in Pandan, Antique. Using a separate interview schedule for each kind of respondent, 40 fry catchers are asked about their latest catch on a per-day basis, and the ten middlemen were interviewed about their last transaction/s. Results showed that from the fry catchers, the 4,218 milkfish fry are sold to three types of middlemen: the commissionman, wholesaler and facilitative organization. Fifty-nine percent of the milkfish fry go to the facilitative organisation, twenty-three percent to the commissionman, and eighteen percent to the wholesaler. From the three types of middlemen, only 86 7, of what they’ve purchased were sold of the 3,610 milkfish fry sold, 55% of it go to the wholesaler/retailer. Others go outside of the municipality. All of the wholesaler/retailer purchases go outside of the municipality. The pre-sale practices performed by the fry catchers include gathering, counting, sorting, storing, and transporting, while the middlemen perform counting, sorting, storing, packaging, and transporting. In performing the five pre-sale practices by the fry catchers, the cost of P16.95 is incurred. These are all noncash costs. The cost of P4.0012 for the depreciation cost of marketing investment items and the mortality cost of P12.95 - This includes the allowance for mortality given to the buyer as well as the actual deaths of milkfish fry - are the composition of the marketing costs. The net. The price of milkfish fry is P0.24/piece. But 23% of the opportunity cost of labor was forgone. The pre-sale practices performed by each type of middleman involved in the marketing of milkfish fry accumulated a distinct cost for each type. For the commissionman, he has a total of P87,3367 marketing cost. The wholesaler incurred — 117.996, the facilitative organization has P570.4867, and the wholesaler/retailer has Pl,365.7987. The middleman who has the highest net return in terms of percentage of average revenue is the commissionman (70.62%), followed by the wholesaler (69.76%), then the facilitative organization (57.89%), and the smallest is received by the wholesaler/retailer (37.54). followed by the facilitative middleman (P0.21), and then the In terms of gross margin received by each type of middleman, the highest shareholder is the wholesaler /retailer (P0.28), then the wholesaler (PC, 23), and the commissionman (P0.06). The problems of poor transportation facilities, insufficient capital, communications in pricing, excessive mortality rates, and the absence of a buyer are the bottlenecks in the marketing system. These problems produce a bad outcome for the middlemen by increasing their losses.
  • Thumbnail Image
    Item
    Marketing of Pina fiber in Balete, Aklan
    Barrios, Jerson T. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1995-12-01)
    This study describes and analyses the different marketing channels, functions, costs, margins, and the different problems encountered by both producers of pina and middlemen of pina fiber in Balete, Aklan. Of the four barangay sampled, primary data were obtained from ten (10) producers who were asked about their recent halved, and 34 middlemen were consequently interviewed based on their last week’s operations. Results of the study show that out of the 40.200 pina leaves harvested by producers, scrapers absorbed the bulk or 69.71 %(24,900), while the legist fraction of .99% was token by producer-scrapers-trader. Highest prices paid for pina leaves at P0.35 was accorded by producer-scrapper-knotter while scraper-knotter offered the least price at P.25. Despite of the five marketing activities performed, and corresponding costs on marketing Investments, producers still incurred positive financial net farm price of P.217. By marketing functions, seven types of middlemen were observed, namely: scrapers, producer-scrapers, scraper-knotters, producer-scraper-knotter, knotters, producer-scraper-trader, and traders—who essentially perform an overlap of functions. Though all types of middlemen incurred positive gross margin, not everyone experienced positive not margins and net returns. With the bulk of transactions disposed by traders (1,668.125 leaves) and producer-scraper trader (2,000 leaves), these two types of middlemen received positive financial net margins and returns. Of the different marketing problems cited, majority the majority of producers and middlemen were unanimous in pointing at low price of the product as their biggest constraint Other than the need to increase the price, organizing a cooperative and support from the local government, this study suggests, that due to foe duplication of function among types of middlemen, specialization on a particular function (e.g, scraper or knotter— alone) is a must in order to curb the circuitous and dragging flow of the product and lessen costs on labor.
  • Thumbnail Image
    Item
    Marketing of milkfish in Iloilo City
    De la Gente, Alice Joan S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1991)
    This study describes the marketing practices, costs, net farm price received by the producers, gross margin received by the middlemen and the problems encountered in milkfish marketing in IIoi1o City. Primary data was gathered from 24 producers who were interviewed about their 1ast harvest and 56 midd1emen who were interviewed about their last week's transaction. Of the total volume sold by the producers (30360kg , 86.83% went to the commission men. The highest price, P55/kg, was received by the producers from the institutional buyer, while the lowest price, p38.48/kg, was received from the commission men. The marketing costs received were P5.40/kg and P5.61/kg by the producers who sold locally and in Manila, respectively. The commission men's fee accounted for the largest share of marketing costs of both the producers who sold locally (P2.36/kg) and in Manila (P2.50/kg). The net farm prices received were P35.30/kg and P33.72/kg by producers who sold milkfish locally and in Manila, respectively. The producers whose milkfish were sold in Manila received a lower average price with higher marketing costs. By market function, seven types of middlemen were identified: commission man, buyer-seller, wholesaler, wholesaler-shipper, buyer-seller-retailer, wholesaler-retailer, and retailer. The middlemen sold a total volume of 57070.5kg inside (64.037%) and outside (35.977%) the survey area. The commission men sold the highest volume (34.71%) of milkfish. The wholesaler-retailers received the highest average selling price of P47.75/kg. The wholesaler-shippers had the highest gross margin ( P8.22/k kg) while the wholesaler—retailers who sold outside the survey area had the highest net return ( P3.97/ kg ) The low price of milkfish was the main problem of both producers and middlemen. The milkfish marketing involved many channels, primarily brought about by the presence of too many types of middlemen who practiced intertrading among each other. Thus, there was a duplication of the performance of marketing practices among types of middlemen, which increased the marketing costs and correspondingly raised the prices of milkfish.
  • Thumbnail Image
    Item
    Determination of the concentration of essential minerals (Ca, Fe, K, Mg, Na, Zn) in honey samples from Negros Occidental
    Arellano, Lory Mae F. (Department of Chemistry, College of Arts and Sciences, University of the Philippines Visayas, 2018-06)
    Honey is a natural, sweet and highly nutritional substance produced by bees through a series of nectar collection and chemical processes. Due to the popularity of the product, certain regions in the Philippines has been producing honey and recently, different apiaries from Negros Occidental has been producing its own share of popular product in the market. The products are well received by the consumers, but the problem is the lack of characterization which gives the product doubtful and unconfirmed nutritional value. This study focuses on the quantification of essential minerals (Ca, Fe, K, Mg, Na, Zn) present in local honey samples from Negros Occidental. Eight honey samples were obtained from the different apiaries including an external sample from Mindoro. Samples were acid digested using HNO3/H2O2 solution at 130 °C. The concentration of each minerals in the honey samples were analyzed using AAS. The data reported high concentration (5.71 to 93.20 ppm) of K on most of the samples. The second most abundant mineral in the local honey is Ca ranging from 13.67 to 45.88 ppm. The Mg concentration ranges from 1.19 to 4.09 ppm while Na is in between 0.82 to 3.14 ppm. The mineral Zn and Fe contained the lowest concentration in most of the samples with Zn at 0.46 to 0.86 ppm and Fe at 0.04 to 0.30 ppm.
  • Thumbnail Image
    Item
    A study of the performance of the marketing intermediaries at the Iloilo fishing port complex
    Acanto, Jan B. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1989-03)
    This research study presents an analysis on the performance of the marketing intermediaries at the Iloilo fishing Port Complex. The following types of intermediaries are involved in marketing fish landed at IFPC: brokers, wholesalers, bulanteros, and retailers. Brokers assemble and dispose the fish of producers while the wholesalers, bulanteros and retailers create the forms, time and place utilities. The results show that fish marketing intermediaries perform functions which are vital in the fish marketing system. Average costs per week were ₱13.67, ₱46.54 and ₱77.26 per tub for the brokers, wholesalers, and retailers, respectively. The average volume handled per week is 4,641.17 kilograms. Cost and returns analysis for all intermediaries showed that the average not return above total cost is ₱2.36 per kilogram. The average total income above total cost is ₱10,953.18 per week. The rate of return to capital, operator’s labor, and entrepreneurship is 14.49 percent. Efficiency of each type of intermediary _ could not be measured due to the fact that the sample size of each type is not sufficient to obtain significant results. In relation to this, a further study that could measure the efficiency of each intermediary is recommended by the researcher.