Marketing of milkfish fry in Pandan, Antique

Abstract

This study describes and analyses the marketing, channels, functions/practices, costs, margins, and shares received by each marketing channel, net price of milk-fish fry received by fry catchers, and the problems encountered in the marketing of milkfish fry in Pandan, Antique. Using a separate interview schedule for each kind of respondent, 40 fry catchers are asked about their latest catch on a per-day basis, and the ten middlemen were interviewed about their last transaction/s. Results showed that from the fry catchers, the 4,218 milkfish fry are sold to three types of middlemen: the commissionman, wholesaler and facilitative organization. Fifty-nine percent of the milkfish fry go to the facilitative organisation, twenty-three percent to the commissionman, and eighteen percent to the wholesaler. From the three types of middlemen, only 86 7, of what they’ve purchased were sold of the 3,610 milkfish fry sold, 55% of it go to the wholesaler/retailer. Others go outside of the municipality. All of the wholesaler/retailer purchases go outside of the municipality. The pre-sale practices performed by the fry catchers include gathering, counting, sorting, storing, and transporting, while the middlemen perform counting, sorting, storing, packaging, and transporting. In performing the five pre-sale practices by the fry catchers, the cost of P16.95 is incurred. These are all noncash costs. The cost of P4.0012 for the depreciation cost of marketing investment items and the mortality cost of P12.95 - This includes the allowance for mortality given to the buyer as well as the actual deaths of milkfish fry - are the composition of the marketing costs. The net. The price of milkfish fry is P0.24/piece. But 23% of the opportunity cost of labor was forgone. The pre-sale practices performed by each type of middleman involved in the marketing of milkfish fry accumulated a distinct cost for each type. For the commissionman, he has a total of P87,3367 marketing cost. The wholesaler incurred — 117.996, the facilitative organization has P570.4867, and the wholesaler/retailer has Pl,365.7987. The middleman who has the highest net return in terms of percentage of average revenue is the commissionman (70.62%), followed by the wholesaler (69.76%), then the facilitative organization (57.89%), and the smallest is received by the wholesaler/retailer (37.54). followed by the facilitative middleman (P0.21), and then the In terms of gross margin received by each type of middleman, the highest shareholder is the wholesaler /retailer (P0.28), then the wholesaler (PC, 23), and the commissionman (P0.06). The problems of poor transportation facilities, insufficient capital, communications in pricing, excessive mortality rates, and the absence of a buyer are the bottlenecks in the marketing system. These problems produce a bad outcome for the middlemen by increasing their losses.