Undergraduate Theses
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Item Media preferences of local advertisers in Iloilo CityBonifacio, Nuevelar; Kawaguche, Gretchen (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2006-10)This Broadcast Research is entitled "Media Preferences of Local Advertisers in Iloilo City. " The objectives of this study are to identify the local advertisers in Iloilo City, to categorize local advertisers, to determine the type of medium used in advertising a product, to differentiate the characteristics of each medium in advertising a product, and to find out the reasons why businessmen advertise a product. The study has 20 respondents. The researchers categorized the different businesses into four such as food, health, general services and housing utilities. The researchers gather the data through survey. Based on the results of the survey, it shows that businessmen in every category have different media preferences. The data shows that in food and health category, the most preferred medium was newspaper. In general services category, radio was the most preferred medium. However, in housing utilities category, radio and tri-media was the most preferred medium by the advertisers. Moreover, the respondents identified reasons why they advertise. It to was found bring out that businessmen engaged in advertising to bring new products to the attention of the consumers to buy or accept a product. Next, they advertise to maintain and defend markets for established brands, followed by helping potential customers choose among competing brands. And the last reason was to increase the use of goods and services among customers.Item Stakeholder dynamics in the Kabalikat sa Kabuhayan (KSK) farmers' training Program and its impact on local farmersBongcayo, Kate Jocelle A.; Marcon, Jo-Ann Marie O. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2019-06)This research study investigates the collaboration of the stakeholders involved in the implementation of Kabalikat sa Kabuhayan (KSK) Fanners' Training Program and its impact on the socio-economic condition of the local fanners in Municipality of Badiangan and Iloilo City. Using key informant interviews of actors involved in the program implementation and a survey of participants, the dynamics and mechanisms of the stakeholder collaboration and its effects were identified. The data revealed that the KSK was implemented through the joint efforts of SM Foundation (SMFI), regional offices of the national government agencies such as the Department of Agriculture (DA) and Department of Social Welfare and Development (DSWD) and their local counterparts in the governments of Badiangan and Iloilo City, Harbest Agribusiness Corporation, and the venues for the training program, Ephrathah Fanns and Tiu Cho Teg-Ana Ros Foundation Integrated School. These organizations from the public and private sectors worked together, each having a specific role, in conducting the training sessions of the KSK in the span of 12 weeks. The KSK was designed as a dual-tech training program composed of briefing and hands-on field practice. Accordingly, it was assessed by the participants to have a positive impact for both locales since the training program provided more knowledge on farming practices as well as generated more sources of livelihood that led to increased income and improved quality production. Also, the training became a ground for participants to form external social ties and build their networks to gain opportunities to sell their produce in local markets and in large supermarkets.Item Extraction of humic substances from vermicompost and application as component matrix for slow-release fertilizersBoloron, Nina Loren R. (Department of Chemistry, College of Arts and Sciences, University of the Philippines Visayas, 2018-06)Humic acid was extracted from vermicomposts (hereafter referred as VCHAs) by alkali/acid fractionation and their concentration were determined to be 54.79 (± 0.25) g HS/kg vermicompost in average. The extracted humic substances from vermicomposts were also determined to contain an average K+ of 0.0671 (± 0.0053) g K/kg vermicompost. The Fourier transform infrared spectra of crude VCHSs show similar spectral features with humic acids extracted from vermicomposted materials. The VCHSs were complex with K nutrient and encapsulated in cross-linked Ca-alginate to form vermicompost humic substance — potassium slow-release fertilizer bead (VCHS-K SRF). The synthesized VCHS-K SRF were subjected to total nutrient analysis, swelling kinetics, and slow release test to evaluate the role of nutrient compositions on its capability and capacity as slow- release fertilizer. Results for total nutrient analysis show that with an increase in nutrient loading, encapsulation efficiency is low and nutrient concentration is low. These findings imply that at neutral pH of HS solution, binding sites are saturated with Na+, therefore with having the same affinity as K+ , minimal ion exchange took place and it became difficult for K+ to bind to the HS complex. It also suggests that the amount of polymer coating and the degree of crosslinking were not sufficient to hold all nutrients. Discrepancies on the amount of released K+ was also observed on the release profile as a product of errors on acid digestion and matrix effect, this lead to elevated amounts of release by the VCHS-K SRF. The result of the release behavior profile of VCHS-K SRF shows that with an increase in enriched nutrient load, the release rate is faster. The results on the release profile of the VCHS-K SRF exhibited a parabolic and burst release. This finding in relation to the observed fluctuations on the absorbency pattern suggests that internal pressure build-up on the polymer matrix caused abrasions on the surface of the polymer coating resulting to the instantaneous release of nutrient and absorbed water. Overall, the VCHS-K SRF cannot be classified as a slow-release fertilizer. The present findings suggest the need for further improvement on the study of VCHS-K SRF from vermicompost.Item The picture-superiority effect in candy magazine advertisements based on consumers' level of brand recallBomediano, Maria Myka R.; Leyva, Rachell Janine B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)The picture-superiority effect in candy magazine advertisements based on consumers’ level of brand recall is a study aimed towards helping advertisers formulate effective strategies in magazine advertising and provide insight for fellow researchers on the picture-superiority effect and its relative effects on consumer behavior. In this study, the researchers focused primarily on proving the prevalence of the picture-superiority effect in Candy magazine advertisements. They surveyed 65 female freshmen in UPV-Miagao, each of whom were given a copy of the April 2010 issue of Candy magazine one day prior to the survey. Data gathered were analyzed through frequency count and content analysis of the top three most recalled advertisements and three unrecalled advertisements based on pictorial and verbal elements and the sizes of both. Results showed that the picture-superiority effect is indeed prevalent but discovered that it is not exclusive to brand recall and may also be affected by brand familiarity or past purchase decisions. The latter are then recommended by the researchers as basis for further research.Item Optimization of pretreatment process of lip gloss for the determination of lead by flame atomic absorption spectroscopyBolivar, Eduardo L., Jr. (Department of Chemistry, College of Arts and Sciences, University of the Philippines Visayas, 2013-10)The optimization of the pretreatment process for the analysis of lead in lip gloss using a flame atomic absorption spectrophotometer (FAAS) was proposed in this study. Two variables were tested for this study: volume of nitric acid, HNO3 and volume of hydrogen peroxide, H202. Results of the optimization and statistical analysis revealed that 47.3 mL HNO3 and 2 mL HNO3 were the optimum volumes suited for the digestion of lip gloss in obtaining high analytical results for the lead analysis. Five different samples were randomly purchased from local markets in Iloilo City that may contain high levels of lead due to a report from BFAD that warned people about the use of several lipsticks imported abroad. Lip gloss samples were analyzed using the optimized protocol. The heavy metal content in the lip gloss samples were found to be between 52.0 - 126.3 mg lead/kg of sample. Results show that these were slightly higher than the allowable limits for lead contents in lip gloss set by BFAD and WHO. One-way ANOVA statistics showed that there was a significant difference in the lead contents among the different lip gloss samples.Item A tale of two pantries: The case of Iloilo City in time of COVID -19 pandemicBolinas, Neil Alfred L. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-07)This case study focuses on the community pantries in Barangay Mansaya- Lapuz, Lapuz and Barangay Rizal, La Paz, Iloilo City. Documentation and analysis of the two community pantries were conducted using the data gathered from Key- Informant Interviews and Focus Group Discussions. The simple logic model for Theory of Change (W. K. Kellogg Foundation, 2004) was used as the theoretical framework of the study and guided the analysis. The study showed that two major factors motivated the organization of the pantry. The personal motivations revolved around the organizers’ personal beliefs and principles and the societal motivations includes the increment of poverty and food insecurity experienced by community members. Resources are a vital component of the pantries as this dictates the pantries’ operation and services. The provision of food was the main goal of the pantries, while the objectives focused differently among organizers. During the operations, there are issues and challenges that occurred but were not able to affect the operation of the community pantries. The emergence and operations of the pantry affected community members through their values, practices, and change in socioeconomic conditions. The pantries also produced realizations among the organizers and barangay officials particularly on improving the access to basic needs of the members of the community. The community pantry proved to be significant in addressing food insecurity during crisis times, however the intervention is only a short-term response. Furthermore, the communities are encouraged to address food insecurity guided by needs assessment analysis, strong community engagement, regular budget allocation for the vulnerable families, strong public-partnership, and consistent monitoring and evaluation which are critical components of a community-based food security program learned from their experience.Item Love teams vs. love teens: How the scripted relationships affect the perceptions and the attitudes of teenagers on REALationshipsBolaño, April F.; Calubiran, Petty Dane C.; Dolor, Joanne Amor D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)Aside from being the second most avid television consumers, Filipinos especially teenagers, have become increasingly immersed to watching romantic-themed teleseryes by the different emerging love teams such as JaDine and KathNiel. The evident fandom to these love teams lead to the conduct of the study to identify the effects of the scripted portrayal of a romantic love and relationship to the perceptions and the attitudes of teenagers on romantic love. Research design using qualitative and quantitative approach was utilized. George Gerbner's Cultivation Theory was used to answer how exposure affects the perceptions and the attitudes of teenagers on romantic love. The survey was conducted among 90 qualified respondents across (3) three public high schools in Miag-ao, Iloilo. The 5—point Likert scale was used to measure the influence of the two love teams' teleseyes in the perceptions and the attitudes of teenagers. Results show that high exposure on teleseryes affect teenagers' perceptions and attitudes on romantic love as portrayed by the love teams. However, it was also noted as per results, that not all that were shown in the teleseryes are being mirrored by teenagers as real since they also critic if those depictions of romantic love really happen in reality.Item Like mother, like daughter: Exploring the mother-daughter relationships and intergenerational early pregnanciesBohos, Maecy Antonette C.; Delgado, Ken Ryan T. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-07)This qualitative study is a scientific investigation on the local contexts of intergenerational early pregnancy. It specifically looks into the relationships between mothers and daughters to uncover the underlying social realities that shape the phenomenon. Social Learning Theory is used to frame the study and to assist in the understanding of the mother-daughter relationships and intergenerational early pregnancy. To collect the data, this study used in-depth interviews of 5 motherdaughter dyads (N=10) from two provinces—North Cotabato and Antique. Following the interviews, the data was organized and analyzed using the approach Thematic Network Analysis. The results generated the 4 organizing themes with corresponding basic themes/subthemes: (1) lived experiences during early pregnancy with subthemes reactions to pregnancy, challenges experienced, coping mechanisms, and external support; (2) family dynamics with subthemes family status, physical and emotional distance, and parental monitoring; (3) mother-daughter communication with subthemes conversations, and sexual and reproductive health communication; and (4) daughter's sexual and reproductive health knowledge and behaviors with subthemes sources of SRH education, level of knowledge, and early sexual initiation. The study's findings suggest the need for parent-based or family-centered interventions regarding adolescent sexual and reproductive health. Early pregnancy becoming intergenerational among Filipino families further encourages the cycle of poverty.Item DPPH free radical scavenging activity and total phenolic content of Talisay (Terminalia catappa) seedsBohol, Lyan Jean B. (Department of Chemistry, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)Free radicals, a class of highly reactive molecules derived from the metabolism of oxygen is believed to be involved in many health disorders. It is generated as by-products of biological reactions or from the environment. Antioxidant-based drugs and formulations for the prevention and treatment of complex diseases have attracted a great deal of research interest in natural antioxidants. It is deemed necessary to screen medicinal plants for their antioxidant potential. Terminalia catappa is a widely-distributed tree in the Philippines with promising potentials in pharmacology. Evaluation of the in vitro antioxidant activity of methanolic, dichloromethane, and hexane extracts of Terminalia catappa seeds were carried out using two assays: 1, l-diphenyl-2-pycrylhydrazyl (DPPH) free radical scavenging assay and total phenolic content assay. Results revealed that methanolic extracts showed a significantly higher free radical scavenging activity and a four-fold increase in its activity relative to the standard Butylated Hydroxytoluene (BHT). Furthermore, methanol, DCM and hexane extracts have high total phenolic content. Present results indicate that Terminalia catappa is a potential source of antioxidant and a good candidate for the development of new nutraceuticals for treatment of diseases. Phytochemical screening to determine the group of secondary metabolites present and toxicity evaluation for recommendation as nutritional substitutes and human consumption are recommended.Item A quantitative and qualitative analyses of phytoplankton in Lamentao, Barotac Nuevo, IloiloBoglosa, Jescel B. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2000-03)The study was conducted to identify the different genera of phytoplankton in Lamentao, Barotac Nuevo, to determine the distribution and composition of phytoplankton both near shore and offshore and to determine the physico-chemical characteristics in both sampling sites. The samples were obtained near shore (10m) and offshore (15m) for 10 minutes. Towing was done at 12 noon for 200 m. Sampling was done once a month for three consecutive months starting October to December. Each sample was allowed to stand for at least 24 hours. Then these were decanted to have a concentrated sample. Then 1ml sample was introduced in a sedge wick counting chamber for identification and counting under the microscope. The study gave the following findings: There are 32 genera identified in the surface water of Lamentao. Offshore has a higher abundance than the near shore. There are some genera that significantly differ in 2 sampling area shown by the t-test. Density offshore were generally significantly higher than density nearshore. Relative abundance, Leucosolenia sp. and Rhizosolenia sp. have the higher one. There is a higher diversity in off shore than in near shore. Most of the genera is present in both sites and month as shown by the index of similarity.