Undergraduate Theses
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13
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Item Print media exposure and the attitude of graduating mass and broadcast communication students toward classified adsCabanilla, Richelle T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1988-02)Hypothetically, frequency of exposure to an object or idea affects one’s attitude toward it. Such premise was used for this particular study. An attempt is made to determine if any relationship exists between exposure to print media, specifically to newspapers, and attitude toward the classified ads. Totalling 67 in all, graduating Mass and Broadcast Communication students of School Year 1986-87 in Iloilo City, were made as respondents. A set of questionnaires were handed out to them and the line of inquiry covered the areas from frequency of newspaper reading to behavioral inclinations or action tendencies toward the classified ads. Aside from trying to determine the frequency of exposure and what the respondents think of the ads, the questionnaire was also designed to deal with the three components of attitude: the cognitive, affective and the behavioral. One concept about the nature of attitude is taken from the Latent Process Viewpoint which incidentally is used as a guide in this study. The viewpoint surmises that attitude is a hidden mental or neural process which takes place in the individual. As such, one limitation in the study of attitude is that it is not directly observable. Inferences about one’s attitude can only be based from the study of overt behavioral responses. Theoretically, exposure is considered as the independent variable and attitude as the dependent variable. In actuality however, attitude is more of an intervening variable because the study focuses on the stimulus-response set-up with "attitude" seen as a possible explanation for the causation of response or responses to the stimulus. Based on the data gathered, the respondents are in general, favorably disposed toward the classified ads. The positive attitude is connected somehow with the respondents' belief that the classified section is primarily informative and entertaining at the same time. To prove or disprove the hypothesis, a contingency table was constructed for the computation of the chi-square. The table included the respondents’ frequency of newspaperreading and whether they like or dislike the ads. The computation of the chi-square nullifies the hypothesis that students who like and dislike the classified ads differ in their frequency of reading the newspapers. Similarly, based on the data gathered, a couple of hypotheses were formulated. One, students who have a favorable and unfavorable descriptions of the classified ads differ in belief on the ads’ capacity to provide for their purposes or motives in reading them. Two, students who have and don’t have any action tendencies toward the classified ads differ in their belief on possible gains which can be derived from them. The study of attitude per se is complex thus further researches are recommended.Item A correlational study on the self-evaluation of job performance and job satisfaction among CAS-UPV teachersCabardo, Liberty Rose A. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1997-04)The purpose of this study was to determine the job performance and job satisfaction of CAS-UPV teachers, and to examine the relationship between performance and satisfaction. Specifically, three elements were included in this study: (1) the self-evaluation of job performance among CAS-UPV teachers by division, educational attainment and years of teaching experience; (2) the self-reported job satisfaction among CAS- UPV teachers; and (3) the relationship between job performance and job satisfaction. A non-experimental correlation research design was used in this study. The population of the study consisted of all College of Arts and Sciences (CAS) teachers of the University of the Philippines in the Visayas (UPV), Miagao campus, Iloilo. Out of the 107 possible respondents, 74 respondents returned their questionnaire which had three parts: the PERSONAL INVENTORY PROFILE, the SELFEVALUATION QUESTIONNAIRE ON JOB PERFORMANCE, and the JOB SATISFACTION SCALE. Using the one-way ANOVA, it was found that: (1) there was no significant difference in the self-evaluation of job performance when the CAS-UPV teachers were grouped according to division and educational attainment; (2) there was no significant difference in job satisfaction when the CAS-UPV teachers were grouped according to their respective division; (3) there was a significant difference in the self-evaluation of job performance when the CAS-UPV teachers were grouped according to years of teaching experience; (4) there was a significant difference on job satisfaction when the CAS-UPV teachers were grouped according to educational attainment and years of teaching experience; and (5) there was a significant relationship between job performance and job satisfaction.Item Conviviality and rebranding the T'nalak Festival's celebration of cultural diversity towards unity in South CotabatoCaaya, Hinz Benedict S., III (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-07)The T’nalak Festival in South Cotabato has gained attention in recent years due to its entertaining activities and unique cultural experience. During the festival, the multi- ethnoreligious cultures of the province are being highlighted especially in its street dancing event despite the history of conflicts in Mindanao. With an increasing interest in the festival, this study explores the T’nalak festival in the field of Festival Research particularly on the Cultural Studies perspective. Guided by Gerard Delanty’s Theory on Cultural Encounters specifically the encounter of cultural acceptance and Orly Levy et al’s definition of Cosmopolitanism, this study argues that in South Cotabato’s T’nalak Festival cultural acceptance is actively being reinforced for promoting unity in diversity and cosmopolitanism. Furthermore, this allows the province to utilize the festival in rebranding its image away from a province pictured with conflict and violence to a province of peaceful coexistence. Through an oral interview of festival organizers, initiators, tourism employees, community workers, volunteer, and festival participants along with analyzing government reports, pictures, videos, and existing literatures. This study finds that the T’nalak festival is a conscious effort - an invented tradition for the promotion of harmonious relationship among the multi-ethnoreligious population and a strategy that counters the negative perception about South Cotabato. The festival serves as an avenue for promotion, celebration, education and information, preservation, and unity along with the assertion of the individual local and collective community identities.Item International remittances on health expenditures of Filipino householdsBraña, Juan Gabriel P.; Ramirez, Michael Benjamin S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2024-06)International remittances have become a substantial source of income for recipient households, which are utilized to finance different household expenditures such as consumption expenditures and investments. Previous studies in other countries have determined the impacts of international remittance on households' different expenditure types, but studies on its effect on health expenditures are limited. This study analyzed the marginal effects of international remittances on Filipino households’ health expenditure and its types - medical products, outpatient medical services, and hospital in-patient services, utilizing the 2018 Family and Income Expenditure Survey of the Philippine Statistics Authority. Using the ordinary least squares regression method, the researchers find a positive significant effect of international remittances on household health expenditure and its types. A one PHP increase in international remittances significantly increases the total medical care of a household by 0.026 PHP, the medical products expenditure of a household by 0.014 PHP, the outpatient medical services expenditure of a household by 0.005 PHP, and the hospital in-patient services expenditure of a household by 0.007 PHP. However, the effects of international remittances on Filipino households' health expenditures vary across regions.Item Media preferences of local advertisers in Iloilo CityBonifacio, Nuevelar; Kawaguche, Gretchen (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2006-10)This Broadcast Research is entitled "Media Preferences of Local Advertisers in Iloilo City. " The objectives of this study are to identify the local advertisers in Iloilo City, to categorize local advertisers, to determine the type of medium used in advertising a product, to differentiate the characteristics of each medium in advertising a product, and to find out the reasons why businessmen advertise a product. The study has 20 respondents. The researchers categorized the different businesses into four such as food, health, general services and housing utilities. The researchers gather the data through survey. Based on the results of the survey, it shows that businessmen in every category have different media preferences. The data shows that in food and health category, the most preferred medium was newspaper. In general services category, radio was the most preferred medium. However, in housing utilities category, radio and tri-media was the most preferred medium by the advertisers. Moreover, the respondents identified reasons why they advertise. It to was found bring out that businessmen engaged in advertising to bring new products to the attention of the consumers to buy or accept a product. Next, they advertise to maintain and defend markets for established brands, followed by helping potential customers choose among competing brands. And the last reason was to increase the use of goods and services among customers.Item Stakeholder dynamics in the Kabalikat sa Kabuhayan (KSK) farmers' training Program and its impact on local farmersBongcayo, Kate Jocelle A.; Marcon, Jo-Ann Marie O. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2019-06)This research study investigates the collaboration of the stakeholders involved in the implementation of Kabalikat sa Kabuhayan (KSK) Fanners' Training Program and its impact on the socio-economic condition of the local fanners in Municipality of Badiangan and Iloilo City. Using key informant interviews of actors involved in the program implementation and a survey of participants, the dynamics and mechanisms of the stakeholder collaboration and its effects were identified. The data revealed that the KSK was implemented through the joint efforts of SM Foundation (SMFI), regional offices of the national government agencies such as the Department of Agriculture (DA) and Department of Social Welfare and Development (DSWD) and their local counterparts in the governments of Badiangan and Iloilo City, Harbest Agribusiness Corporation, and the venues for the training program, Ephrathah Fanns and Tiu Cho Teg-Ana Ros Foundation Integrated School. These organizations from the public and private sectors worked together, each having a specific role, in conducting the training sessions of the KSK in the span of 12 weeks. The KSK was designed as a dual-tech training program composed of briefing and hands-on field practice. Accordingly, it was assessed by the participants to have a positive impact for both locales since the training program provided more knowledge on farming practices as well as generated more sources of livelihood that led to increased income and improved quality production. Also, the training became a ground for participants to form external social ties and build their networks to gain opportunities to sell their produce in local markets and in large supermarkets.Item Status of online selling in Iloilo CityBlanco, Kathleen Kay T.; Nardo, Celina B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)From the advent of the Internet now comes its commercialization. E-commerce has emerged under which online selling is classified. This is a descriptive study which used survey interviewing method in order to assess the status of online selling in Iloilo City. In the process of data gathering, the snowball sampling was used in determining the respondents. Supplemental data from Department of Trade and Industry (DTI) - Iloilo, Bureau of Internal Revenue (BIR.) - Iloilo and Business Licensing and Permit Office (BPLO) of Iloilo City were also gathered for reference. Major findings of the study show that the number of online sellers in Iloilo is growing since 2010 and these sellers use social networking sites and online classified ads site for online selling. The result of the study also shows that online sellers are not fully aware of the laws that affect online selling and the aforementioned government agencies lack regulation over the said form of business. The researchers discern the need for policy convergence just as digital convergence is occurring.Item The Chinese traders of Bacolod CityBitanga, Sherman H. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1997-03)This study on “The Chinese Migrants of Bacolod City” documents and analyzes factors which motivated Chinese settlement in the city of Bacolod and their integration into the mainstream of Philippines society. It sheds light and a deeper understanding about their Chineseness and to the history of Chinese migrants in Capitol Shopping Center, Bacolod City. The most recent Chinese migration to Bacolod City began after World War II. The pioneer migrants were those who put up business establishments in different parts of Bacolod City. The establishment of Capitol Shopping Center as the new commercial locale after the 1955 fire which destroyed the commercial are of Bacolod City, attracted these Chinese migrants to transfer their business into the area. These migrants predominantly came from the southeastern provinces of China, namely, Fukien and Kwangtung. Most of these migrants hail from the cities of Amoy (Fukien) and Canton (Kwangtung). The migrants who followed were relatives and neighbors who preferred to settle in Capitol Shopping Center, Bacolod City. This where the greatest concentration of Chinese in Bacolod are found and where the greatest number of Chinese owned and operated business establishments are located. The Chinese migrants live scattered within the said community. At present time, only a few of the original Chinese migrants continue to live in the area. Some of them, especially the younger generation of Chinese immigrants, live in other parts of Bacolod City and consider themselves well integrated into their new home area. The migrants made adjustments to their new social system. The hardships and problems they encountered at their place of settlement, were due to their distinct culture and adherence to their Chineseness. Ideas and external behaviors of second-generation migrants reveal that the Chinese residents of Bacolod City have largely adopted to the ways of the Filipinos. Because of close and constant interactions that they have with the native residents, the younger generation of Chinese migrants show less adherence to their Chineseness than the pioneers who continued to concentrate on the affairs of their business and homes.Item Analysis of the cost structure and profitability of small-scale catfish farming in Zarraga, IloiloBiene, Brylle D.; Tayco, Zaphara Mae M. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)Catfish farming has contributed significantly to the economy of Zarraga, Iloilo. Currently however there are a few existing literature on the economic viability of the venture. This study was undertaken to bridge that gap. Nineteen small-scale catfish farmers were chosen as respondents of the study using simple random sampling method. This study evaluated the economic performance of small-scale catfish farming using cost and return analysis. Measures and indicators of profitability such as benefit-cost ratio, rate of return on capital investment, payback period and break-even points were solved to determine profitability. Sensitivity analysis was also done to examine the effect of changes in major variables on the profitability of small-scale catfish farms. Results showed that small-scale catfish farming in Zarraga, Iloilo is profitable with positive pure, gross and financial profit. The findings also indicated that it is more sensitive to changes in the market price of catfish compared to changes in the prices of major inputs such as feeds, fingerlings and labor. It is recommended that local government programs such as fingerlings dispersal and research supporting catfish farming will be carried out.Item Persuasive effects of E-Vat television advertisementsBiaoco, Althea June S.; Trasporto, Jose Donel T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10)It is a brutal fact that the Philippines is actually facing one of the most crucial periods in history. Filipinos are confronted with so many issues that caused turmoil and even division among them. One of these issues is the passage of RA 9337 or the E-VAT Law. For the government, the reformed VAT law is the solution to the economic crisis since when tax collection improves the deliver of basic services will also improve. Through E-VAT Television advertisements, some basic information regarding the said law was made public. This study traces the factors affecting the knowledge and views of the people towards the E- VAT LAW. This aims to know if these E-VAT advertisements are persuasive enough to convince the people to believe in the essence of the law. It was found out that respondents have a moderate level of knowledge and an uncertain attitude towards the E-VAT law despite the presence of these advertisements. According to the theory of persuasion, there should be attitude change after seeing the persuasive message in this case, the E-VAT TV advertisements. The result of the study showed that many people are in doubt if the government could really carry out all the responsibilities they owe the people. This then poses a question on the impact of the persuasive message to the respondents or the people. Furthermore, two major reasons were viewed as major factors which affected the results of the study. These are the message-related barriers as well as the respondent-related barriers. Message-related barriers include the type of text presented, the credibility, reliability and convincing power of the intended message as well as the attractiveness of the message. On the other hand, the existing knowledge of the respondents that may come from other sources of information regarding the law and their biases and personal predispositions also blocked the persuasiveness of the E-VAT TV advertisements.