Undergraduate Theses
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13
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Item Sexual politics in selected Cuyunon folk songsCabrestante, Ma. Anthea A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-12)The purpose of this study is to examine the sexual political condition of Cuyunon women as portrayed in the folk songs of Cuyo, Palawan. As one of the studies that examine Philippine folk literature using a feminist lens, this study seeks to uncover how deeply ingrained the patriarchal norms and values are in the Cuyunon and Palaweño society through a sexual political analysis of the Cuyunon folk songs. The analysis of the texts has two parts: the first part analyzes the binary oppositions of gender roles present in the songs, and the second part analyzes the sexual politics in the songs. After the analysis of the songs, it is found out that most of the songs portray traditional gender roles for men and women, and that the perpetuation of gender roles and stereotypes play a big role in the oppression of women. This study has concluded that according to the Cuyunon folk songs. Cuyunon women are only temporarily empowered during the courtship phase, but they still occupy an inferior position in the sexual politics of their society. Furthermore, this study has also concluded that aside from reflecting the patriarchal culture of the Cuyunon society, the Cuyunon folk songs are tools for the propagation and normalization of patriarchal culture as they are sang and heard again and again.Item Framing of 2016 television political advertisementsCabualan, Riza Mae; Lamis, Jira Ela Margarette P.; Medina, Inna Erika E. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)Television political advertisement is the primary means of modern political campaign to communicate with their potential voters. Hence, modern political advertisements are driven with marketing strategies that made a major impact on the outcome of individual election. But scholars find it difficult to understand the effect and effectiveness of these communications and at the same time the persuasive tool being used. This study aims to answer what are the most prominent and the least framing categories used in presidential, vice presidential and senatorial candidates in 2016 television political campaign per position, and when taken as a whole, their attributed significance and implications in the Philippine Political System. It analyzed a total of 21 political campaign ads using the four categories: Emotion, Persuasion, Factual claims and Cinematic style. The study utilized the framing theory under the Agenda Setting by Maxwell McCombs and Donald. Moreover, the study found out that the most prominent category was Emotion. While the least framing category recorded was the category of Factual claims. To further analyze the result, the researchers delve into the Filipino psyche. After a thorough analysis it was found out that Filipinos prefer image over substance, on personality over issues and that media crafted the way it appeals to themItem A content analysis of "Pulso Ng Bayan" segment of TV PatrolCabug, Ma. Christine V.; Diva, Elaine Joy H. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1993-03)This study is a content analysis of the Pulso ng Bayan segment of T.V. Patrol. A total of twenty episodes were video recorded by the researchers. A self-devised descriptive codesheet was used in analyzing the data. It has been found out that Pulso ng Bayan mostly presents negative characteristics of the Philippine government and the Filipinos. Findings also revealed that majority of the topics dis cussed are government politics, followed by government policy, education, culture, and science, and peace and order. The average length of the Pulso segment is 147.9 seconds per episode. Results also showed that Noli de Castro consumed the highest average length of time. It was also found out that the Pulso ng Bayan segment mostly gives negative evaluations on how the different issues are being assessed.Item Negrosanon, indi tikalon: The severed ties between Ilonggo and Negrense identity and the creation of Negrense "Tikalon" stereotypeCaberte, Kizhi G. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2023-07)The Negrense "tikalon" stereotype has acquired popularity in recent years as a result of its virality on numerous social media platforms. The amusing banter between Ilonggos and Negrenses culminated in the return of the long-established "tikalon" stereotype. This piqued the researchers' curiosity in investigating the phenomenon and studying its emergence. This study investigates the "tikalon" stereotype of Negrense identity and how it can be explained using economic scarcity theory. The researchers argues that the Ilonggo people's creation of negative stereotypes about their Negrense neighbors, such as "tikalon" and "hambog" (proud), was a result of their insecurity over their own economic shortcomings in comparison to Negros Occidental’s economic affluence during the 1930s. When the sugar industry prospered in Negros due to a new generation of entrepreneurs who established big plantations at the time, it created a significant gap between Negros Occidental and Iloilo. This study utilizes narrative by Ilonggos in addition to a literary analysis of the works of Ramon Muzones through Ma. Cecilia Locsin-Nava. This paper asserts that Ilonggos who experienced economic deprivation channeled their anxiety and frustrations by creating the stereotypes about Bacolodnon in order to maintain and uphold the preexisting status quo.Item Print media exposure and the attitude of graduating mass and broadcast communication students toward classified adsCabanilla, Richelle T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1988-02)Hypothetically, frequency of exposure to an object or idea affects one’s attitude toward it. Such premise was used for this particular study. An attempt is made to determine if any relationship exists between exposure to print media, specifically to newspapers, and attitude toward the classified ads. Totalling 67 in all, graduating Mass and Broadcast Communication students of School Year 1986-87 in Iloilo City, were made as respondents. A set of questionnaires were handed out to them and the line of inquiry covered the areas from frequency of newspaper reading to behavioral inclinations or action tendencies toward the classified ads. Aside from trying to determine the frequency of exposure and what the respondents think of the ads, the questionnaire was also designed to deal with the three components of attitude: the cognitive, affective and the behavioral. One concept about the nature of attitude is taken from the Latent Process Viewpoint which incidentally is used as a guide in this study. The viewpoint surmises that attitude is a hidden mental or neural process which takes place in the individual. As such, one limitation in the study of attitude is that it is not directly observable. Inferences about one’s attitude can only be based from the study of overt behavioral responses. Theoretically, exposure is considered as the independent variable and attitude as the dependent variable. In actuality however, attitude is more of an intervening variable because the study focuses on the stimulus-response set-up with "attitude" seen as a possible explanation for the causation of response or responses to the stimulus. Based on the data gathered, the respondents are in general, favorably disposed toward the classified ads. The positive attitude is connected somehow with the respondents' belief that the classified section is primarily informative and entertaining at the same time. To prove or disprove the hypothesis, a contingency table was constructed for the computation of the chi-square. The table included the respondents’ frequency of newspaperreading and whether they like or dislike the ads. The computation of the chi-square nullifies the hypothesis that students who like and dislike the classified ads differ in their frequency of reading the newspapers. Similarly, based on the data gathered, a couple of hypotheses were formulated. One, students who have a favorable and unfavorable descriptions of the classified ads differ in belief on the ads’ capacity to provide for their purposes or motives in reading them. Two, students who have and don’t have any action tendencies toward the classified ads differ in their belief on possible gains which can be derived from them. The study of attitude per se is complex thus further researches are recommended.Item A correlational study on the self-evaluation of job performance and job satisfaction among CAS-UPV teachersCabardo, Liberty Rose A. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1997-04)The purpose of this study was to determine the job performance and job satisfaction of CAS-UPV teachers, and to examine the relationship between performance and satisfaction. Specifically, three elements were included in this study: (1) the self-evaluation of job performance among CAS-UPV teachers by division, educational attainment and years of teaching experience; (2) the self-reported job satisfaction among CAS- UPV teachers; and (3) the relationship between job performance and job satisfaction. A non-experimental correlation research design was used in this study. The population of the study consisted of all College of Arts and Sciences (CAS) teachers of the University of the Philippines in the Visayas (UPV), Miagao campus, Iloilo. Out of the 107 possible respondents, 74 respondents returned their questionnaire which had three parts: the PERSONAL INVENTORY PROFILE, the SELFEVALUATION QUESTIONNAIRE ON JOB PERFORMANCE, and the JOB SATISFACTION SCALE. Using the one-way ANOVA, it was found that: (1) there was no significant difference in the self-evaluation of job performance when the CAS-UPV teachers were grouped according to division and educational attainment; (2) there was no significant difference in job satisfaction when the CAS-UPV teachers were grouped according to their respective division; (3) there was a significant difference in the self-evaluation of job performance when the CAS-UPV teachers were grouped according to years of teaching experience; (4) there was a significant difference on job satisfaction when the CAS-UPV teachers were grouped according to educational attainment and years of teaching experience; and (5) there was a significant relationship between job performance and job satisfaction.Item Growing up in culture of gambling: Explaining adolescent students' academic performance using the Theory of Planned BehaviorBurgos, Jaclyn Gay S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2017-06)Integrating lcek Ajzen’s Theory of Planned Behavior, this study seeks to explain the factors that influence the academic performance of adolescent students. In assessing the academic performance: questionnaires for attitudes towards behavior, subjective norm, perceived behavioral control, and intention were administered to adolescent students (n=88) in rural areas of Iloilo. A Pearson-product moment correlation was used to examine the correlation between the factors and academic performance. There were five participants who joined the focused group discussion and their answers provided an indepth connection of the variables. Results of the quantitative analysis stated that attitude towards behavior, subjective norm, and perceived behavioral control are individually correlated with intention but only attitude towards behavior is significantly correlated with academic performance. The results from this study can be used in schools and related government agencies in shaping students to have a more positive outlook with regards to academic performance.Item The uses and gratifications of reading fan fiction among Ilongga teensBuenaflor, Daphne Claire; Haro, Samantha Gabrielle; Rojas, Jerlyn Joy (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)Fan fiction has become quite the internet trend especially among female teens that the researchers sought to find out why readers read fan fiction and what underlying needs of the readers are gratified by fan fiction. Fan fiction is all about fictional stories written by fans on real celebrities that are either published or posted online. The study is based on Katz and Blumler’s Uses and Gratifications theory, which explains the uses and functions of the media for individuals, be it of groups, and society in general. It is a survey done on to 350 female students at the Iloilo National High School (INHS) using descriptive statistics as its method of analysis. Findings reveal that Wattpad is the most used platform in accessing fan fiction and the most read stories are under Romance. The results also show the primary use for the respondents as to why they read fan fiction is stimulation or to develop their creativity and spark their imagination. Moreover, the gratifications acquired by the readers, which are cognitive or acquiring knowledge, information, and comprehensions are parallel to why they read fan fiction in the first place. The lowest rated use is socialization and the lowest rated gratification is social integrative which are also parallel to each other Reading fan fiction for the respondents, allows them to be more motivated and to be more inventive. Although, fan fiction does not necessarily help in improving the social lives of the readers.Item Subalternity in the Cebuano poems of Michael Obenieta: A postcolonial approach to the study of the selected Cebuano poems of Michael ObenietaBuac, Abigail C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2008-04)This study examines eleven Cebuano poems of Michael "Myke" Obenieta and reviews cultural-historical studies related to the concept of subalternity as an aspect of postcolonialism. The researcher examines the prevalent literary elements in each poem; discusses the subalterns. discourses in them; and ascertain the author's role in the Cebuano literary culture. The prevalent literary element in Myke's poems is imagery. Other literary elements present are similes, metaphors, personifications, and hyperboles which contribute to the effectiveness of imagery. The style of writing employed by the author is adopted from the Western way of writing — the free verse - although he uses the formal Cebuano language in presenting images of Cebuanos and the aspects of their everyday life. These eleven Cebuano poems contain symbols and images of subjugation, absorption, domination, and subordination which characterizes the Cebuanos as subalterns. The author is native of Cebu but he left the country to live in Kansas City for reasons not only for greener pastures but for a place where he could establish himself as a poet in the light of where he came from. Myke, as he explores the Cebuano culture and reflect them in these eleven poems, contribute to the development of the Cebuano literature; a new trend in the study of Cebuano literary culture.Item A discourse on RPG metanoia using a structural analysis and sociocultural approachBriones, John Nathaniel B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-03-17)This paper is a study on RPG Metanoia, a Filipino computer generated film released in December 2010. The film features a hero and his adventures in real life and as a player of the Massively Multiplayer Online Role Playing Game Metanoia. This thesis will be studying RPG Metanoia for the sake of adding academic knowledge regarding computer games themed media and pop culture in literature. Using analysis by Vladimir Propp RPG Metanoia will be subject to formalist structuralism in order to analyze the literary structure of the film. A study by Catherine Gallagher and Stephen Greenblatt will supplement the thesis in order to address structuralism’s limitations and to give this analysis more depth via a socio-cultural approach. Objectives include the intent for analyzing the film via structuralism, comparing the film to related games and media, and studying the film via a socio-cultural perspective. Findings include the successful dissection of the film and proper categorization of each scenario to Propp’s analysis’ functions. Also, New Historicism provides facts supporting the significance of the film as a reflective piece of literature on a particular prevailing attitude Filipinos towards games. Finally, the study also provides a brief comparison and analysis of the games related to RPG Metanoia and reveals the inspiration and motivations behinds the conceptualization of the film. The conclusion confirms RPG Metanoia as a legitimate literary narrative as well as label it as falling under the category of literature structurally similar to folk tales. It also highlights several points regarding the importance of the film as a literary fantasy referencing to the effects of games and technology on the Philippines’ youth and culture.