UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

Browse

Filters

Settings

SDG: search.filters.sdg.SDG 17 - Partnerships for the goals

Search Results

Now showing 1 - 10 of 21
  • Thumbnail Image
    Item
    A content analysis of "Pulso Ng Bayan" segment of TV Patrol
    Cabug, Ma. Christine V.; Diva, Elaine Joy H. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1993-03)
    This study is a content analysis of the Pulso ng Bayan segment of T.V. Patrol. A total of twenty episodes were video recorded by the researchers. A self-devised descriptive codesheet was used in analyzing the data. It has been found out that Pulso ng Bayan mostly presents negative characteristics of the Philippine government and the Filipinos. Findings also revealed that majority of the topics dis cussed are government politics, followed by government policy, education, culture, and science, and peace and order. The average length of the Pulso segment is 147.9 seconds per episode. Results also showed that Noli de Castro consumed the highest average length of time. It was also found out that the Pulso ng Bayan segment mostly gives negative evaluations on how the different issues are being assessed.
  • Thumbnail Image
    Item
    Print media exposure and the attitude of graduating mass and broadcast communication students toward classified ads
    Cabanilla, Richelle T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1988-02)
    Hypothetically, frequency of exposure to an object or idea affects one’s attitude toward it. Such premise was used for this particular study. An attempt is made to determine if any relationship exists between exposure to print media, specifically to newspapers, and attitude toward the classified ads. Totalling 67 in all, graduating Mass and Broadcast Communication students of School Year 1986-87 in Iloilo City, were made as respondents. A set of questionnaires were handed out to them and the line of inquiry covered the areas from frequency of newspaper reading to behavioral inclinations or action tendencies toward the classified ads. Aside from trying to determine the frequency of exposure and what the respondents think of the ads, the questionnaire was also designed to deal with the three components of attitude: the cognitive, affective and the behavioral. One concept about the nature of attitude is taken from the Latent Process Viewpoint which incidentally is used as a guide in this study. The viewpoint surmises that attitude is a hidden mental or neural process which takes place in the individual. As such, one limitation in the study of attitude is that it is not directly observable. Inferences about one’s attitude can only be based from the study of overt behavioral responses. Theoretically, exposure is considered as the independent variable and attitude as the dependent variable. In actuality however, attitude is more of an intervening variable because the study focuses on the stimulus-response set-up with "attitude" seen as a possible explanation for the causation of response or responses to the stimulus. Based on the data gathered, the respondents are in general, favorably disposed toward the classified ads. The positive attitude is connected somehow with the respondents' belief that the classified section is primarily informative and entertaining at the same time. To prove or disprove the hypothesis, a contingency table was constructed for the computation of the chi-square. The table included the respondents’ frequency of newspaperreading and whether they like or dislike the ads. The computation of the chi-square nullifies the hypothesis that students who like and dislike the classified ads differ in their frequency of reading the newspapers. Similarly, based on the data gathered, a couple of hypotheses were formulated. One, students who have a favorable and unfavorable descriptions of the classified ads differ in belief on the ads’ capacity to provide for their purposes or motives in reading them. Two, students who have and don’t have any action tendencies toward the classified ads differ in their belief on possible gains which can be derived from them. The study of attitude per se is complex thus further researches are recommended.
  • Thumbnail Image
    Item
    A study on the level of political cynicism and level of political efficacy of the people of Pavia, Iloilo
    Bugna, Emelyn L. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1994-05)
    Since political cynicism and political efficacy are essential elements in the working of a political system, we must acknowledge the necessity of investigating the elements, mode and extent of their development, and the nature of their relationship. This study hopes to unravel the relationship between political cynicism and political efficacy. It also seeks to analyse the bearing of some variables on the level of political cynicism and political efficacy. Given these objectives, a survey was conducted in Pavia, Iloilo with a total of 150 respondents. The Political Cynicism Scale (PCS), developed by a graduate seminar on Political Socialization at the Massachusettes Institute of Technology in 1961, was adopted as the principal measure to determine the level of political cynicism of the respondents. On the other hand, the Political Efficacy Scale (PES), which was developed by Campbell and modified by Jurado, was utilized to gauge the level of political efficacy of the respondents. There are two views prevailing regarding the relationship between political cynicism and political efficacy. One view holds that a sense of political cynicism goes hand in hand with a politically efficacious feeling, while the alternative view maintains that a person who is politically cynical tend to be politically inefficacious. There have also been assumptions that there are individuals who do not feel politically cynical but are politically efficacious. The findings of this study reveal that majority of the people of Pavia, Iloilo are high in political cynicism. It has also been found out that majority of the Pavian- hons do not feel politically efficacious. Moreover, although the respondents are widely distributed in the different relationship categories, the high cynicism-low efficacy category registers a relatively higher frequency distribution. Finally, the study reveals that only age and occupation among the various socio-economic variables are significantly related with political cynicism. It has been found out that as one grows older, his sense of political cynicism decreases. As regards occupation, blue-collar workers tend to be more politically cynical than white collar workers. None of the variables are found to have a relation with with political efficacy.
  • Thumbnail Image
    Item
    Philippine Armed Forces different response towards different communists insurgents in the Island of Panay a comparative study on the 47th Infantry Battalion and 32nd Civil Relations Unit
    Brillantes, Jarrah S.; Tanate, Marianie C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2008-03)
    Communist insurgency is one of the most long withstanding national security problem in the Philippines. There has been no ebb in the counter insurgency measures of the government since the Marcos regime to the present. However, the changes in the communist organization brought about institutional changes on the military’s part. In the current counterinsurgency operations by the armed forces units, there is now an emphasis on unarmed approaches such as civil-military operations, propaganda, psychological warfare and socio-civic activities, instead of just solely conducting armed approaches. Linkages, coordination and collaboration with the local government units in promoting development became significant elements in counterinsurgency operations. This paper examines the different kinds of approaches undertaken by the 47th Infantry Battalion at Calinog, Iloilo and the Civil Relation Service of the Armed Forces of the Philippines (CRSAFP) in Camp Delgado, Iloilo City toward communist insurgents. The 47th IB and the 32nd CRU are currently conducting a triad approach in the counterinsurgency operations. This triad approach includes combat operations, intelligence and socio-civic operations. In delegating the command from commanding officer to the operating units, the chain of command is well observed and followed. In addressing the insurgency problem, the AFP units have high regards toward local government authorities. Education, training and years in service as well as coordination and cooperation with local civil counterparts affect their competence in operations undertaken.
  • Thumbnail Image
    Item
    TV exposure and study habits of UPV high school students
    Brasileño, Hazel Alice P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1987-03)
    This study was conducted to find out the level of television exposure of high school students, to know their study habits, and to find out the relationship between TV exposure and the study habits of UPV high school students. A study was conducted among VP Visayas High School students, where a total of 137 respondents from first, second, third, and fourth year levels provided the major data of the study. A three-page questionnaire was the instrument used in gathering data. It included: respondent’s level of exposure to TV and the student’s study habits. The least part related TV exposure with study habits. Findings revealed that there is 99% television viewer- ship which means that there is a high level of TV exposure among respondents. Number of hours of viewing ranges from 30 minutes to a maximum of six hours. Most of the programs watched were foreign canned shows and were entertainment in nature. Preferred viewing schedule of most students is 7-9 p.m. Findings also showed that most (54%) of the parents imposed restrictions on their children’s viewing, particularly on the number of hours students watched TV. On the other hand, ninety-six percent (96%) of the students studied their lessons. For those who studied majority do 30 everyday for a minimum of 30 minutes and a maximum of three hours. Students preferred to study between 8-10 p.m. Students study mainly to attain high grades. In relating TV exposure and study habits results showed that TV viewing consumes most of the free time of students and that time slotted for study is utilized for viewing the medium. However, TV viewing is also helpful to the students in that it gives them information and ideas which they applied to their lessons. The chi-square test for independence was used to find out if there is a relationship between the two variables TV exposure and study habits. Results showed that there is a relationship between TV exposure and study habits, that is, the more exposed the students are to TV, the greater is the probability that the number of time spent for studying will be lessened.
  • Thumbnail Image
    Item
    Stakeholder dynamics in the Kabalikat sa Kabuhayan (KSK) farmers' training Program and its impact on local farmers
    Bongcayo, Kate Jocelle A.; Marcon, Jo-Ann Marie O. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2019-06)
    This research study investigates the collaboration of the stakeholders involved in the implementation of Kabalikat sa Kabuhayan (KSK) Fanners' Training Program and its impact on the socio-economic condition of the local fanners in Municipality of Badiangan and Iloilo City. Using key informant interviews of actors involved in the program implementation and a survey of participants, the dynamics and mechanisms of the stakeholder collaboration and its effects were identified. The data revealed that the KSK was implemented through the joint efforts of SM Foundation (SMFI), regional offices of the national government agencies such as the Department of Agriculture (DA) and Department of Social Welfare and Development (DSWD) and their local counterparts in the governments of Badiangan and Iloilo City, Harbest Agribusiness Corporation, and the venues for the training program, Ephrathah Fanns and Tiu Cho Teg-Ana Ros Foundation Integrated School. These organizations from the public and private sectors worked together, each having a specific role, in conducting the training sessions of the KSK in the span of 12 weeks. The KSK was designed as a dual-tech training program composed of briefing and hands-on field practice. Accordingly, it was assessed by the participants to have a positive impact for both locales since the training program provided more knowledge on farming practices as well as generated more sources of livelihood that led to increased income and improved quality production. Also, the training became a ground for participants to form external social ties and build their networks to gain opportunities to sell their produce in local markets and in large supermarkets.
  • Thumbnail Image
    Item
    A tale of two pantries: The case of Iloilo City in time of COVID -19 pandemic
    Bolinas, Neil Alfred L. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-07)
    This case study focuses on the community pantries in Barangay Mansaya- Lapuz, Lapuz and Barangay Rizal, La Paz, Iloilo City. Documentation and analysis of the two community pantries were conducted using the data gathered from Key- Informant Interviews and Focus Group Discussions. The simple logic model for Theory of Change (W. K. Kellogg Foundation, 2004) was used as the theoretical framework of the study and guided the analysis. The study showed that two major factors motivated the organization of the pantry. The personal motivations revolved around the organizers’ personal beliefs and principles and the societal motivations includes the increment of poverty and food insecurity experienced by community members. Resources are a vital component of the pantries as this dictates the pantries’ operation and services. The provision of food was the main goal of the pantries, while the objectives focused differently among organizers. During the operations, there are issues and challenges that occurred but were not able to affect the operation of the community pantries. The emergence and operations of the pantry affected community members through their values, practices, and change in socioeconomic conditions. The pantries also produced realizations among the organizers and barangay officials particularly on improving the access to basic needs of the members of the community. The community pantry proved to be significant in addressing food insecurity during crisis times, however the intervention is only a short-term response. Furthermore, the communities are encouraged to address food insecurity guided by needs assessment analysis, strong community engagement, regular budget allocation for the vulnerable families, strong public-partnership, and consistent monitoring and evaluation which are critical components of a community-based food security program learned from their experience.
  • Thumbnail Image
    Item
    Status of online selling in Iloilo City
    Blanco, Kathleen Kay T.; Nardo, Celina B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    From the advent of the Internet now comes its commercialization. E-commerce has emerged under which online selling is classified. This is a descriptive study which used survey interviewing method in order to assess the status of online selling in Iloilo City. In the process of data gathering, the snowball sampling was used in determining the respondents. Supplemental data from Department of Trade and Industry (DTI) - Iloilo, Bureau of Internal Revenue (BIR.) - Iloilo and Business Licensing and Permit Office (BPLO) of Iloilo City were also gathered for reference. Major findings of the study show that the number of online sellers in Iloilo is growing since 2010 and these sellers use social networking sites and online classified ads site for online selling. The result of the study also shows that online sellers are not fully aware of the laws that affect online selling and the aforementioned government agencies lack regulation over the said form of business. The researchers discern the need for policy convergence just as digital convergence is occurring.
  • Thumbnail Image
    Item
    Persuasive effects of E-Vat television advertisements
    Biaoco, Althea June S.; Trasporto, Jose Donel T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10)
    It is a brutal fact that the Philippines is actually facing one of the most crucial periods in history. Filipinos are confronted with so many issues that caused turmoil and even division among them. One of these issues is the passage of RA 9337 or the E-VAT Law. For the government, the reformed VAT law is the solution to the economic crisis since when tax collection improves the deliver of basic services will also improve. Through E-VAT Television advertisements, some basic information regarding the said law was made public. This study traces the factors affecting the knowledge and views of the people towards the E- VAT LAW. This aims to know if these E-VAT advertisements are persuasive enough to convince the people to believe in the essence of the law. It was found out that respondents have a moderate level of knowledge and an uncertain attitude towards the E-VAT law despite the presence of these advertisements. According to the theory of persuasion, there should be attitude change after seeing the persuasive message in this case, the E-VAT TV advertisements. The result of the study showed that many people are in doubt if the government could really carry out all the responsibilities they owe the people. This then poses a question on the impact of the persuasive message to the respondents or the people. Furthermore, two major reasons were viewed as major factors which affected the results of the study. These are the message-related barriers as well as the respondent-related barriers. Message-related barriers include the type of text presented, the credibility, reliability and convincing power of the intended message as well as the attractiveness of the message. On the other hand, the existing knowledge of the respondents that may come from other sources of information regarding the law and their biases and personal predispositions also blocked the persuasiveness of the E-VAT TV advertisements.
  • Thumbnail Image
    Item
    Fisherfolk participation in (AMMMI) Barangay Palaca, Miag-ao, Iloilo
    Bianet, Hedda C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1994-03)
    People's organizations are formed by NGO's to help the fisherfolk uplift their economic well-being and to ensure their participation in charting their future. The Asosasyon Sang Magagmay Nga Mangingisda Sa Miag-ao, Iloilo (AMMMI), as a people's organization, has been existing for almost seven years. Its existence could be accounted for by the participation of the members in the organization. Thus, the study was made. The objectives of the study were met: 1. The members belong to a relatively homogeneous groups of low-income fisherfolk, households with common issues of economic survival and common aspiration to improve standard of living through their collective action. 2. The members have high level of participation in organizational, educational, and socio-economic activities of AMMMI.