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Undergraduate Theses

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Keyword: search.filters.keyword.MilkfishSDG: search.filters.sdg.SDG 12 - Responsible consumption and production

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    Marketing of milkfish fry in Pandan, Antique
    Bayaras, Dinah A. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1995-03)
    This study describes and analyses the marketing, channels, functions/practices, costs, margins, and shares received by each marketing channel, net price of milk-fish fry received by fry catchers, and the problems encountered in the marketing of milkfish fry in Pandan, Antique. Using a separate interview schedule for each kind of respondent, 40 fry catchers are asked about their latest catch on a per-day basis, and the ten middlemen were interviewed about their last transaction/s. Results showed that from the fry catchers, the 4,218 milkfish fry are sold to three types of middlemen: the commissionman, wholesaler and facilitative organization. Fifty-nine percent of the milkfish fry go to the facilitative organisation, twenty-three percent to the commissionman, and eighteen percent to the wholesaler. From the three types of middlemen, only 86 7, of what they’ve purchased were sold of the 3,610 milkfish fry sold, 55% of it go to the wholesaler/retailer. Others go outside of the municipality. All of the wholesaler/retailer purchases go outside of the municipality. The pre-sale practices performed by the fry catchers include gathering, counting, sorting, storing, and transporting, while the middlemen perform counting, sorting, storing, packaging, and transporting. In performing the five pre-sale practices by the fry catchers, the cost of P16.95 is incurred. These are all noncash costs. The cost of P4.0012 for the depreciation cost of marketing investment items and the mortality cost of P12.95 - This includes the allowance for mortality given to the buyer as well as the actual deaths of milkfish fry - are the composition of the marketing costs. The net. The price of milkfish fry is P0.24/piece. But 23% of the opportunity cost of labor was forgone. The pre-sale practices performed by each type of middleman involved in the marketing of milkfish fry accumulated a distinct cost for each type. For the commissionman, he has a total of P87,3367 marketing cost. The wholesaler incurred — 117.996, the facilitative organization has P570.4867, and the wholesaler/retailer has Pl,365.7987. The middleman who has the highest net return in terms of percentage of average revenue is the commissionman (70.62%), followed by the wholesaler (69.76%), then the facilitative organization (57.89%), and the smallest is received by the wholesaler/retailer (37.54). followed by the facilitative middleman (P0.21), and then the In terms of gross margin received by each type of middleman, the highest shareholder is the wholesaler /retailer (P0.28), then the wholesaler (PC, 23), and the commissionman (P0.06). The problems of poor transportation facilities, insufficient capital, communications in pricing, excessive mortality rates, and the absence of a buyer are the bottlenecks in the marketing system. These problems produce a bad outcome for the middlemen by increasing their losses.
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    Marketing of milkfish in Iloilo City
    De la Gente, Alice Joan S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1991)
    This study describes the marketing practices, costs, net farm price received by the producers, gross margin received by the middlemen and the problems encountered in milkfish marketing in IIoi1o City. Primary data was gathered from 24 producers who were interviewed about their 1ast harvest and 56 midd1emen who were interviewed about their last week's transaction. Of the total volume sold by the producers (30360kg , 86.83% went to the commission men. The highest price, P55/kg, was received by the producers from the institutional buyer, while the lowest price, p38.48/kg, was received from the commission men. The marketing costs received were P5.40/kg and P5.61/kg by the producers who sold locally and in Manila, respectively. The commission men's fee accounted for the largest share of marketing costs of both the producers who sold locally (P2.36/kg) and in Manila (P2.50/kg). The net farm prices received were P35.30/kg and P33.72/kg by producers who sold milkfish locally and in Manila, respectively. The producers whose milkfish were sold in Manila received a lower average price with higher marketing costs. By market function, seven types of middlemen were identified: commission man, buyer-seller, wholesaler, wholesaler-shipper, buyer-seller-retailer, wholesaler-retailer, and retailer. The middlemen sold a total volume of 57070.5kg inside (64.037%) and outside (35.977%) the survey area. The commission men sold the highest volume (34.71%) of milkfish. The wholesaler-retailers received the highest average selling price of P47.75/kg. The wholesaler-shippers had the highest gross margin ( P8.22/k kg) while the wholesaler—retailers who sold outside the survey area had the highest net return ( P3.97/ kg ) The low price of milkfish was the main problem of both producers and middlemen. The milkfish marketing involved many channels, primarily brought about by the presence of too many types of middlemen who practiced intertrading among each other. Thus, there was a duplication of the performance of marketing practices among types of middlemen, which increased the marketing costs and correspondingly raised the prices of milkfish.