UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

Browse

Filters

1993 - 19962

Settings

Committee Member: search.filters.committeemember.Go, Jose

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    The relationship between the attitude towards women and the evaluation of sexism in liquor advertisements on television
    Azarcon, Criselda Jeremias (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1993-06)
    This study is on the relationship between the individual's attitude towards women and his/her evaluation of sexism in Tanduay advertisements on television. Using two sets of questionnaires, the study also investigated the relationship between each of these two variables on one hand, and gender, age, and religious affiliation, on the other. Attitude towards women is defined as the level of feminist attitude of an individual. Evaluation of sexism is defined as the individual's rating of sexist manifestations in television liquor advertisements. Sexism is the sexual discrimination against women by people. It is any distinction, exclusion or restriction made against women which has the purpose or effect of denying equal exercise of human rights and fundamental freedom in all fields of human endeavor. A manifestation of this is the sexual degradation of women which is the focus of this study. It is manifested by associating women with sex, or showing women as sex figures, such as showing them as sex partners or in sex-provoking images. The respondents were freshmen dormitory residents at UPV Residence Halls, Miag-ao. An accidental sampling was used to identify the sample population of 30. Using the Pearson Product-Moment Correlation the result showed that there is no relationship between attitude towards women and evaluation of sexism in Tanduay advertisement on television. Using the chi square test of independence, it was found that only five out of twenty-one items in the attitude towards women test showed significant differences in the answers of the female and male respondents, four out of twenty-one items showed significant differences in the answers of the religious groups, and one out of twenty-one items showed a significant difference in the answers of the three age groups. Thus, based on the results, attitude towards women does not affect the level of an individual's awareness on how women are sexually degraded in Tanduay advertisement on television.
  • Thumbnail Image
    Item
    Effect of positive mood on the children's impression-formation judgement
    Agrazada, Divine Grace (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1996-04)
    The study was conducted to determine if positive mood enables children to form positive judgments rather than negative judgments. The study was based on a two—randomized group design. Experimental group was induced in a positive mood and the control group was manipulated with a neutral mood. Neutral mood was also induced to a group of participants to provide a control condition for aid in interpretation of the results. The researcher induced mood through film showing. This method appeared to be the most suitable mood—manipulation technique in the present circumstances. With children , In particular as subjects, videotaped films represent a most suitable and familiar medium for influencing mood. After mood manipulation was completed, the subjects were shown pictures of different persons. These persons served as stimulus characters. Each of the stimulus characters was rated on a IO—centimeter scale as being more closely related to one or the other pair of opposite traits. Thus, participants were asked to write a small vertical line on the 10—centimeter scale to indicate their rating. Results did not show enough evidence for the researcher to conclude that a significant difference in impression—formation judgment will come differentially from positive mood and neutral mood. Based on the findings, children with positive mood and neutral mood both have positive judgments rather than negative judgments. Therefore the researcher concludes that transient mood has no pronounced effect on impression—formation judgment on this study .