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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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    Nature and operation of local cable networks in Miag-ao and Janiuay, Iloilo as they adhere to NTC rules and regulations as they serve subscribers
    Aspa, Ma. Edevae; Deferia, Mary Gold; Umadhay, Julie Ann (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2004-10)
    This study is about the two local cable networks in the province of Iloilo, namely. Southern Iloilo Cable Incorporated in Miag-ao and Oway Cable Ventures Incorporated in Janiuay. The study aims to know the nature and operation of the local cable networks in Miagao and Janiuay, Iloilo. It aims to find out the similarities and differences of the said local cable networks, and determine if these local cable networks follow the rules and regulations set by the National Telecommunications Commission (NTC). Purposive sampling, a type of non-probability sampling that uses respondents who best meets the purpose of this study, is used. The station managers are allowed to select the respective subscribers to be surveyed for the purpose of getting the exact location of their coverage, to know the condition of the reception, and the perception of the subscribers on the said local cable network in the municipality. In analyzing the data gathered, the researchers used frequency counts and percentage. Results show that the subscribers of Southern Iloilo Cable Incorporated in Miag-ao, Iloilo were not satisfied with the services offered by the local cable network in the municipality. Meanwhile, the subscribers in Janiuay, Iloilo were satisfied with the services offered by Oway Cable Ventures Incorporated.
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    Reality vs. reality: Real life emulating reality TV
    Alli, Zerlene; Cabarga, Herchelle Anne; Satiagudo, Emme Rose (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)
    The immense influence of reality television has paved the way for the massive success of Big Brother franchise across the globe. Here in the Philippines, Pinoy Big Brother continues to become one of the most popular reality shows. The increasing popularity of PBB to its audience especially the youth prompted the conduct of the study to identify the perceptions on real life resulted from Ilonggo teenagers' exposure to PBB Lucky Season 7. Anchored on George Gerbner's Cultivation Theory, the researchers conducted a survey among Grade 12 Senior High School students in the First Congressional District of Iloilo. The researchers utilized the gualitative and guantitative method in data collection and analysis. The overall mean score reflected a positive perception, thereby, the researchers have concluded that reality TV viewing has a positive effect on the perception of Ilonggo teenagers towards real life. The positive perceptions revealed that regardless of being light viewers, respondents’ exposure to PBB Lucky Season 7 bears effect in influencing their perception on real life. Hence, it presents a different light on Gerbner's Cultivation Theory, which states that television's immense influence is mirrored on the heavy viewers. The reality cultivated by reality shows like Pinoy Big Brother is a manifestation of the strength of the television as a medium and as a powerful tool that can shape the minds and the society.
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    Television viewing patterns of children in a rural community
    Allones, Christine Marie G; Montalvo, Nica M. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2007-03)
    The general objective of the study is to find out if there is a relationship between TV viewing patterns of children in a rural community and the socio-demographic characteristics such as age, sex, and the parents’ educational attainment. Specifically, it aims to (1) describe the socio-demographic profile of the respondents; (2) determine if there is a relationship between children’s age and their TV viewing pattern; (3) determine if there is a relationship between children’s sex and their TV viewing pattern; (4) determine if there is a relationship between parents’ educational attainment and TV viewing pattern. The data analyzed in this study are obtained through conducting guided interviews with 80 children. The areas included by the researchers in the study are the hours and days of TV viewing of children, their program preferences, their sleeping time, and the frequency of scolding of the parents. It was found that majority of the respondents are 10-12 years olds, males, and have parents who have both high educational attainments. Results reveal that majority of respondents spend between one to five hours watching television everyday. Their usual sleeping time is before or at nine in the evening. Nonetheless, many are scolded for watching television on weekdays but never on weekends. The results of the study concluded that there is a significant relationship between sex and hours of television viewing while age and parent’s educational attainment have no significant relationship in the hours of television viewing. There is no apparent difference between the number of hours of television viewing and the age and parent’s educational attainment. The only difference is that majority of male children watch television for one to five hours a day, while most female children watch more than five hours of TV viewing. Thus, there is a significant relationship between sex and hours of television viewing. On the other hand, there is no significant relationship between the days of TV viewing and the socio-demographic characteristics of the respondents. The researchers recommended that a similar study could be conducted in an urban area, covering a bigger sample size, and using other set of variables that can affect the TV viewing patterns of children. Other researchers are also encouraged to explore the field since there are not so many studies about them in the country.
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    Level of influence of east asian countries in the Ilonggo culture through television
    Almedita, Florange R.; Chavez, Nahrielyn D.; Sotes, Mariel Yvonne L. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-10)
    This study is about the Level of Influence of East Asian Countries in the Ilonggo Culture. The researchers identified the different East Asian television shows aired in the two giant networks - ABS-CBN and GMA since January- July 2009 and determined the influence of these East Asian television shows in the Ilonggo culture in terms of attitude, lifestyle and music. Furthermore, the researchers also identified the role of television in shaping the culture of the people. The researchers did a survey on the residents of randomly selected barangays of Molo and Villa districts to determine the level of influence of these East Asian television shows on their culture. The results showed that majority of the respondents have a positive attitude and practice in terms of lifestyle specifically clothing and accessories and music towards East Asian television shows. Thus, East Asian television shows have an influence in the Ilonggo culture.