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UPV Theses and Dissertations

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    Marketing of milkfish fry in Pandan, Antique
    Bayaras, Dinah A. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1995-03)
    This study describes and analyses the marketing, channels, functions/practices, costs, margins, and shares received by each marketing channel, net price of milk-fish fry received by fry catchers, and the problems encountered in the marketing of milkfish fry in Pandan, Antique. Using a separate interview schedule for each kind of respondent, 40 fry catchers are asked about their latest catch on a per-day basis, and the ten middlemen were interviewed about their last transaction/s. Results showed that from the fry catchers, the 4,218 milkfish fry are sold to three types of middlemen: the commissionman, wholesaler and facilitative organization. Fifty-nine percent of the milkfish fry go to the facilitative organisation, twenty-three percent to the commissionman, and eighteen percent to the wholesaler. From the three types of middlemen, only 86 7, of what they’ve purchased were sold of the 3,610 milkfish fry sold, 55% of it go to the wholesaler/retailer. Others go outside of the municipality. All of the wholesaler/retailer purchases go outside of the municipality. The pre-sale practices performed by the fry catchers include gathering, counting, sorting, storing, and transporting, while the middlemen perform counting, sorting, storing, packaging, and transporting. In performing the five pre-sale practices by the fry catchers, the cost of P16.95 is incurred. These are all noncash costs. The cost of P4.0012 for the depreciation cost of marketing investment items and the mortality cost of P12.95 - This includes the allowance for mortality given to the buyer as well as the actual deaths of milkfish fry - are the composition of the marketing costs. The net. The price of milkfish fry is P0.24/piece. But 23% of the opportunity cost of labor was forgone. The pre-sale practices performed by each type of middleman involved in the marketing of milkfish fry accumulated a distinct cost for each type. For the commissionman, he has a total of P87,3367 marketing cost. The wholesaler incurred — 117.996, the facilitative organization has P570.4867, and the wholesaler/retailer has Pl,365.7987. The middleman who has the highest net return in terms of percentage of average revenue is the commissionman (70.62%), followed by the wholesaler (69.76%), then the facilitative organization (57.89%), and the smallest is received by the wholesaler/retailer (37.54). followed by the facilitative middleman (P0.21), and then the In terms of gross margin received by each type of middleman, the highest shareholder is the wholesaler /retailer (P0.28), then the wholesaler (PC, 23), and the commissionman (P0.06). The problems of poor transportation facilities, insufficient capital, communications in pricing, excessive mortality rates, and the absence of a buyer are the bottlenecks in the marketing system. These problems produce a bad outcome for the middlemen by increasing their losses.
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    Value chain analysis of sergestid shrimp (Acetes Spp.) in Oton and Tigbauan, Iloilo
    Andres, Junaelle Kyla B.; Iguban, Myra Marie B. (Division of Social Sciences, College of Arts and Science, University of the Philippines Visayas, 2014-04)
    The sergestid shrimp industry in the municipalities of Oton and Tigbauan has contributed to income and employment of the local shrimp catchers, traders, and processors. This study described and analyzed the value chain of sergestid shrimp in these municipalities. Specifically, the study described the market actors, their marketing practices, and the value chain; determined the revenues received, costs incurred, and gross margins received by the market actors; identified roles performed by the men and women in the sergestid shrimp value chain; and identified the problems facing the market actors. Data were collected from personal interviews of 14 shrimp catchers, 9 raw shrimp traders, 11 shrimp processors, and one shrimp product trader. The shrimp catchers caught an estimated 132,758 kilograms of shrimp in a year. Most were sold (129,182 kilograms, 97.31%), with only the three commission houses handling an estimated 128,702 kilograms (96.94%). The major outlets of the commission houses included raw shrimp retailers and different types of shrimp processors. The highest average selling price (P372.73/kg), gross margin (P168.65/kg), and net returns (P161.39/kg) was received by one shrimp product retailer. Generally, the shrimp catchers were price takers, with the commission people as quantity leaders and seemingly price leaders. The net added value of shrimp increases as it is transformed into new forms such as the shrimp paste, dried shrimp, and shrimp mill. The men performed more strenuous roles (such as catching, hauling, and loading shrimp) while the women performed more time-consuming roles (buying inputs in catching or processing and selling). Adding value to the raw shrimp through processing can increase returns. Creative ways to create demand for raw and processed shrimp should be introduced. New processing technology, new market outlets for processed shrimps, and better packaging can increase demand for processed shrimp. With more players in the market, price can be set by more players.