UPV Theses and Dissertations
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Item Marketing of sweet pepper in Leon, IloiloCadarin, Eden C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1998-07)This study describes the marketing system of sweet pepper in Leon, Iloilo. The marketing operations of sweet pepper farmers and middlemen were surveyed. A total of fifty two (52) respondents, were interviewed, forty (40) of which are farmers and twelve (12) are middlemen . The data were based on the recent harvest of the farmers and the last transaction activity of the middlemen. The respondents are from Brgy. Buga and Brgy. Mocol, the top sweet pepper producing barangays in Leon, Iloilo. The farmers received an average P 28.69 per kg of sweet pepper sold. The marketing costs incurred amounted to P 14.19 per kg, which include the pre-sale costs, expenses on tickets, permits, ”arcabala"/bills, depreciation costs on investments and other miscellaneous expenses. The net farm price received by farmers was P 15.50 per kg. The most common problems cited by the farmers in sweet pepper marketing include pests and diseases and the perishability of the product brought about by delayed market. It was recommended that for farmers to increase their production, they need to have irrigation facilities and enough financial capital so that they will not resort to borrowing . Farmers are concern more on the financial aspect of sweet pepper production. The middlemen on the other hand, received a gross margin of P 8.39 per kg. On the average, their marketing costs amounted to P4.34 per kg. The marketing margin they received was P 4.05 per kg. Findings show that the middlemen need to procure sweet pepper in bulk to cover the high marketing costs incurred. Their primary concern is in maintaining the quality of sweet pepper to avoid losses.Item The effects of government agencies and industry-initiated interventions in the loomweaving industry in Miagao, Iloilo 1995-2000Cabrera, Genebeth A. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2001-03)The study aims to determine the effects of the government agencies/industry-initiated interventions to the loom weaving firms/industry in Maig-ao, Iloilo: 1995-2000. In-depth interviews with the respondents was done based on the five areas of business development: organization/management, managerial, techno-production, marketing and financial, to determine the effect of the government agencies/industry-initiated interventions to the loom weaving firms/industry. Several activities were conducted to the loom weaving firms/industry based on their needs as determined in the Training Need Assessment Seminar/Workshop conducted by the Department of Trade and Industry and other assisting agencies. Firms successfully learned from the training/seminars and consultancies conducted to them; however, applications were limited because of the lack of resources. The absorptive capacity of the firm owners/weavers was also a problem that is why their learning from the training/seminar and consultancies showed limited applications. There exist the Katilingban sang Manughabol sa Iloilo of which some firms were members, but industry-initiated interventions were limited. Financial assistance from the private entities through the association was availed by the firms. Increased in sales, income, employment and investment was gained by the firms/industry as shown in the records and reports made by the agencies assisting them for the last five years (1995-2000).Item Media preferences of local advertisers in Iloilo CityBonifacio, Nuevelar; Kawaguche, Gretchen (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2006-10)This Broadcast Research is entitled "Media Preferences of Local Advertisers in Iloilo City. " The objectives of this study are to identify the local advertisers in Iloilo City, to categorize local advertisers, to determine the type of medium used in advertising a product, to differentiate the characteristics of each medium in advertising a product, and to find out the reasons why businessmen advertise a product. The study has 20 respondents. The researchers categorized the different businesses into four such as food, health, general services and housing utilities. The researchers gather the data through survey. Based on the results of the survey, it shows that businessmen in every category have different media preferences. The data shows that in food and health category, the most preferred medium was newspaper. In general services category, radio was the most preferred medium. However, in housing utilities category, radio and tri-media was the most preferred medium by the advertisers. Moreover, the respondents identified reasons why they advertise. It to was found bring out that businessmen engaged in advertising to bring new products to the attention of the consumers to buy or accept a product. Next, they advertise to maintain and defend markets for established brands, followed by helping potential customers choose among competing brands. And the last reason was to increase the use of goods and services among customers.Item Value chain analysis of Lampirong (Placuna placenta) in Oton, IloiloBito-on, Edrian T.; Haro, Errielle Nicole M. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2023-06)Lampirong (Placuna placenta) is a highly valued bivalve in the Philippines due to its economic value. It was once abundant in Oton and was overexploited, leading to its stock depletion. Southeast Asian Fisheries Development Center’s (SEAFDEC) efforts to enhance the stock in Oton resulted in the resurgence of lampirong stock and industry. The lack of transparency in the lampirong industry and studies on the linkages between the actors in the lampirong business have gotten little to no attention following the resurgence of lampirong and the recovery of the shell craft industry after the depletion. A Value Chain Analysis (VCA) was conducted to evaluate the overall performance of the local lampirong industry following the stock enhancement. Using an interview schedule, the researchers gathered primary data from a total of 20 study participants. They were interviewed in the month of May and were grouped according to the tasks they carried out. The biggest player of the chain turned out to be the Institutional Buyers as they are the bulk buyers and sellers of lampirong in the market. The industry resembles a competitive market as the majority of participants were price takers and the products are homogenous. As the lampirong transforms from raw to processed forms, its net added value increases as it goes through the various actors. Lampirong processing incurred the highest cost but also generated the highest value-added. Diving lampirong was performed by men while processing and trading were dominated by women.Item The socio-economic factors that affect the in-migration decision of street vendors in downtown Iloilo CityBebis, Mary Grace C.; Benetiz, Earl Cexanne B. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)The lack of employment opportunities and poverty encourages migration from the rural to urban areas. This study aimed to determine the socio-economic factors that affect the in-migration decision of street vendors in downtown Iloilo City. The data were gathered through purposive sampling of sixty street vendors. The results indicated that the respondents main reason for migrating is the perceived availability of job opportunities in the city. However, information asymmetry, disproved this notion. Age is the only significant factor which contributed in migration decision in this study. The younger an individual is, the higher is the tendency to migrate. Currently, there are no local policies geared towards the welfare of the street vendors. It is highly recommended that the street vendors should be relocated at one place and development of the neighboring towns of Iloilo City be effected to curb the influx of in- migration.Item Diversity and population structure of sea cucumber species in Taklong Island Marine Reserve, GuimarasBearnod, Christine F. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)The increasing demand of sea cucumbers in the market leads to the global exploitation of this animal. Marine reserve protects the marine biodiversity and teaches the people in the communities to manage their marine resources wisely. This study examined the diversity, species characteristics and population structure of sea cucumbers in five sites around Taklong Island Marine Reserve namely, Binabaywan, Kalirohan, south side of 2nd sandbar, north side of 2nd sandbar and Tarakpan. The species composition and abundance were determined through transect walks and plot along transects. Sea cucumber density was estimated by randomly positioned 1 square meter plots in each site. There were 11 sea cucumber species found. There were 9 species under Order Aspidochirota all in 1 Family Holothuriidae and 2 species in Order Apodida in 1 Family Synaptidae. A total of 64 individuals were sampled in 5 sites. The most widespread and the dominant species was the non-commercially valuable Synapta maculata (n = 32) followed by the low-value Holothuria pulla (n = 9) and Holothuria atra (n = 8). Kalirohan had the most number of species (Σs = 6) and individuals of sea cucumbers. The low number of holothurian species encountered in the Marine Reserve might be due to the limited sites surveyed, cryptic behaviour of the species and the possibility of poaching in the area.Item Survival and growth of the sea cucumber Holothuria scabra (Jaeger) juveniles reared at different dietsBaylon, Basil C. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2009-03)Sea cucumbers are economically important species, with high demand in local and international markets. Overharvesting due to this high demand causes depletion of wild populations of sea cucumbers. Stock enhancement has been resorted to improve the status of natural populations. This will need the development of rearing technology which includes studies on the effects of different diets on sea cucumber juveniles. In this study, the effects of five diets on growth and survival of sea cucumber Holothuria scabra juveniles were compared. The five treatments used were benthic diatoms (Navicula sp.) alone, combination of benthic diatoms and seaweed (Sargassum sp.) extract, seagrass extract alone, combination of benthic diatoms and seagrass (Thalassia sp.) extract, and commercial shrimp feed. Three replicates were used for each treatment. For every replicate. 10 juveniles with body length 1-2 mm were reared in a 3-L culture container with seawater and no sand substrate. Salinity ranged from 32-35 ppt and the temperature from 26-29°C. It was observed that there was a trend of increasing body weight, body length, and body width of juveniles as weeks of culture progressed. After 7 weeks of culture, best weight gain, increase in body length and body width was achieved in juveniles fed with either benthic diatoms alone or combination diet of benthic diatoms and seaweed extract. There was high survival in all feeding treatments except in H. scabra juveniles fed with commercial shrimp feed. The lowest body weight, length and width and lowest survival were consistently obtained from juveniles given commercial shrimp feed.Item Marketing of milkfish fry in Pandan, AntiqueBayaras, Dinah A. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1995-03)This study describes and analyses the marketing, channels, functions/practices, costs, margins, and shares received by each marketing channel, net price of milk-fish fry received by fry catchers, and the problems encountered in the marketing of milkfish fry in Pandan, Antique. Using a separate interview schedule for each kind of respondent, 40 fry catchers are asked about their latest catch on a per-day basis, and the ten middlemen were interviewed about their last transaction/s. Results showed that from the fry catchers, the 4,218 milkfish fry are sold to three types of middlemen: the commissionman, wholesaler and facilitative organization. Fifty-nine percent of the milkfish fry go to the facilitative organisation, twenty-three percent to the commissionman, and eighteen percent to the wholesaler. From the three types of middlemen, only 86 7, of what they’ve purchased were sold of the 3,610 milkfish fry sold, 55% of it go to the wholesaler/retailer. Others go outside of the municipality. All of the wholesaler/retailer purchases go outside of the municipality. The pre-sale practices performed by the fry catchers include gathering, counting, sorting, storing, and transporting, while the middlemen perform counting, sorting, storing, packaging, and transporting. In performing the five pre-sale practices by the fry catchers, the cost of P16.95 is incurred. These are all noncash costs. The cost of P4.0012 for the depreciation cost of marketing investment items and the mortality cost of P12.95 - This includes the allowance for mortality given to the buyer as well as the actual deaths of milkfish fry - are the composition of the marketing costs. The net. The price of milkfish fry is P0.24/piece. But 23% of the opportunity cost of labor was forgone. The pre-sale practices performed by each type of middleman involved in the marketing of milkfish fry accumulated a distinct cost for each type. For the commissionman, he has a total of P87,3367 marketing cost. The wholesaler incurred — 117.996, the facilitative organization has P570.4867, and the wholesaler/retailer has Pl,365.7987. The middleman who has the highest net return in terms of percentage of average revenue is the commissionman (70.62%), followed by the wholesaler (69.76%), then the facilitative organization (57.89%), and the smallest is received by the wholesaler/retailer (37.54). followed by the facilitative middleman (P0.21), and then the In terms of gross margin received by each type of middleman, the highest shareholder is the wholesaler /retailer (P0.28), then the wholesaler (PC, 23), and the commissionman (P0.06). The problems of poor transportation facilities, insufficient capital, communications in pricing, excessive mortality rates, and the absence of a buyer are the bottlenecks in the marketing system. These problems produce a bad outcome for the middlemen by increasing their losses.Item Marketing of Pina fiber in Balete, AklanBarrios, Jerson T. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1995-12-01)This study describes and analyses the different marketing channels, functions, costs, margins, and the different problems encountered by both producers of pina and middlemen of pina fiber in Balete, Aklan. Of the four barangay sampled, primary data were obtained from ten (10) producers who were asked about their recent halved, and 34 middlemen were consequently interviewed based on their last week’s operations. Results of the study show that out of the 40.200 pina leaves harvested by producers, scrapers absorbed the bulk or 69.71 %(24,900), while the legist fraction of .99% was token by producer-scrapers-trader. Highest prices paid for pina leaves at P0.35 was accorded by producer-scrapper-knotter while scraper-knotter offered the least price at P.25. Despite of the five marketing activities performed, and corresponding costs on marketing Investments, producers still incurred positive financial net farm price of P.217. By marketing functions, seven types of middlemen were observed, namely: scrapers, producer-scrapers, scraper-knotters, producer-scraper-knotter, knotters, producer-scraper-trader, and traders—who essentially perform an overlap of functions. Though all types of middlemen incurred positive gross margin, not everyone experienced positive not margins and net returns. With the bulk of transactions disposed by traders (1,668.125 leaves) and producer-scraper trader (2,000 leaves), these two types of middlemen received positive financial net margins and returns. Of the different marketing problems cited, majority the majority of producers and middlemen were unanimous in pointing at low price of the product as their biggest constraint Other than the need to increase the price, organizing a cooperative and support from the local government, this study suggests, that due to foe duplication of function among types of middlemen, specialization on a particular function (e.g, scraper or knotter— alone) is a must in order to curb the circuitous and dragging flow of the product and lessen costs on labor.Item Marketing of milkfish in Iloilo CityDe la Gente, Alice Joan S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1991)This study describes the marketing practices, costs, net farm price received by the producers, gross margin received by the middlemen and the problems encountered in milkfish marketing in IIoi1o City. Primary data was gathered from 24 producers who were interviewed about their 1ast harvest and 56 midd1emen who were interviewed about their last week's transaction. Of the total volume sold by the producers (30360kg , 86.83% went to the commission men. The highest price, P55/kg, was received by the producers from the institutional buyer, while the lowest price, p38.48/kg, was received from the commission men. The marketing costs received were P5.40/kg and P5.61/kg by the producers who sold locally and in Manila, respectively. The commission men's fee accounted for the largest share of marketing costs of both the producers who sold locally (P2.36/kg) and in Manila (P2.50/kg). The net farm prices received were P35.30/kg and P33.72/kg by producers who sold milkfish locally and in Manila, respectively. The producers whose milkfish were sold in Manila received a lower average price with higher marketing costs. By market function, seven types of middlemen were identified: commission man, buyer-seller, wholesaler, wholesaler-shipper, buyer-seller-retailer, wholesaler-retailer, and retailer. The middlemen sold a total volume of 57070.5kg inside (64.037%) and outside (35.977%) the survey area. The commission men sold the highest volume (34.71%) of milkfish. The wholesaler-retailers received the highest average selling price of P47.75/kg. The wholesaler-shippers had the highest gross margin ( P8.22/k kg) while the wholesaler—retailers who sold outside the survey area had the highest net return ( P3.97/ kg ) The low price of milkfish was the main problem of both producers and middlemen. The milkfish marketing involved many channels, primarily brought about by the presence of too many types of middlemen who practiced intertrading among each other. Thus, there was a duplication of the performance of marketing practices among types of middlemen, which increased the marketing costs and correspondingly raised the prices of milkfish.