Undergraduate Theses
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13
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Item Ding, ang poster!: A reception analysis of Filipino Gen Z on teleserye postersCaleza, Candido Jose G.; Bacnutan , Zoe Milabeth B.; Roquillas, Sunday Vince T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-06)Posters are one of the promotional tools for creating awareness for an upcoming teleserye since they are the teleserye's official identity. By using the eight (8) design elements, particularly line, shape, texture, scale, tone, space, color, and typography, one may create a successful artwork. Accordingly, three (3) posters of Justin Besana, a graphic designer from ABS-CBN Star Cinema and Film Restoration, were used in this study, specifically Dirty Linen (2023), Darna (2022), and Ang Probinsyano (2021). in examining the Filipino Gen Zs’ perceptions of these visual elements in understanding the teleserye's themes and their motivation to watch the teleserye. Using purposive sampling, five (5) senior high school students from Miagao National High School were selected and interviewed in-depth using the crafted questionnaire based on the design elements, wherein the similarities and differences of their answers were analyzed using reception analysis. The study revealed that these elements were helpful in creating the respondents' prenoted (based on their experiences) or contextual meanings (based on other related elements) towards the posters. They were able to identity the teleserye’s themes and relate them to current Philippine issues, which concludes that through visualization, the respondents were able to make their own interpretation of the elements, resulting in them being either motivated or not to watch the whole teleserye. Thus, this study provides valuable insights for Communication and Media Studies students, graphic designers, and the public to better understand visual communication and literacy, as well as valuing the creative processes and visual storytelling through teleserye posters.Item Kilig factor: The relationship-oriented themes in a very special love film seriesCalar, Helen Grace A.; Donguines, Khristian Mark (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)The research looks into the success of Filipino romantic comedy blockbuster films from another perspective, which is the kilig factor, by analysing the relationship-oriented themes embedded in the films. Kilig is defined as the flutter of excitement caused by romance while relationship- oriented themes refer to the verbal and non-verbal portrayals of romance by the lead characters. The subject of the research is the romantic comedy blockbuster film series A Very Special Love shown to Filipino audiences in 2008 to 2013. The objectives of the study were analyze the relationship-oriented themes presented in the films and the level of kilig it achieved. This study is grounded on the concepts of Berio’s SMCR Model of Communication by David K. Berlo, specifically giving emphasis on the two factors under Message which are the element and treatment to analyze the content of the film. This study used a descriptive research design and employed content analysis as the method. In order to analyze the content of the film series, the researchers formulated a codebook that was derived from the concept of relationship-oriented themes developed by Johnson and Holmes (2009) and the “Levels of Kilig” by Director Olivia Lamasan of Star Magic. The results of the content analysis shows that there are a total of 231 occurrences of relationship-oriented themes in the three films combined, and the second film You Changed My Life got the highest tally of 96 counts. In terms of relationship-oriented themes, gazing and smiling got the most number of occurrences with 43 instances. In conclusion, the film series A Very Special Love reached the highest level of kilig, Level 3 - kilig na nagpapatili, which theoretically proves that the film series is a successful Filipino romantic comedy blockbuster film.Item Ambahan of the Panay Bukidnons: Its nature and socio-cultural significanceCalaor, Debbie Ann C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-03)The study seeks to know the nature of the ambahan as an oral literature, its literary elements, and its socio-cultural significance. The results of the study show that the ambahans are narratives in free verse that are chanted spontaneously by the Panay Bukidnons. Their themes, variably deal with nature, work, love, customs and norms. The purposes of the chanting of the ambahans are to entertain, to teach, and to commemorate very significant occasions. According to the culture of the Panay Bukidnons, the practitioners of the ambahan are elderly men. No women are allowed to join in the chanting of the ambahan. Lastly, the ambahans reveal the unique culture, values and beliefs of the Panay Bukidnons of Barangay Masaroy, Calinog, Iloilo.Item Online masterpieces: DeviantArt as a platform of self-expression for FilipinosCagalitan, Harvey B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)This thesis was written to explore the usage of the second generation of Web 2.0, specifically DeviantArt, on how Filipinos can use it for their own self-serving ends. The specific problem of the study is: How DeviantArt can act as a platform for self-expression for Filipino artists? The research objectives formulated includes: describing DeviantArt's functions, describing the typical Filipino users/contributors on the site, identifying the different artworks submitted, analyzing the functions of DeviantArt in relation to the artworks, and evaluating DeviantArt in how effective it is in satisfying the needs of artists. Out of more than 3, 000 members of the Filipino-Artists group, 51 were able to answer the provided questionnaire. Based on the general trends of the results, the site achieves the gratifications sought by online users. Owing to the variety and flexibility of available functions of DeviantArt, contributors are able to post and organize artwork that suits their own interests, allowing the promotion of skill and attracting reputation amongothers.Item Myths and rituals among the Babaylan of Tubungan, IloiloCadiz, Fel T. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1996-03)This paper is an exploratory study on myths, an important, genre in folk literature, and their relation to binabaylan in Tubungan, Iloilo. Specifically it aims to identify and discuss myths found in the locale; to describe specific agricultural rituals, beliefs, and practices; to analyze the relationship between agricultural myths and rituals; and lastly, to describe and analyze the function(s) of rituals and myths in the context of binabaylan in Tubungan. The study discusses six myths namely: Apik and Manampunay, Pinihakang Daraga, the Datu and the Panaet, the seven Bacam jars and the Panaitan, the origin of rice, corn and beans and the origin of rice varieties. These myths are then analyzed to reveal their importance in the binabaylan symbolism and ideology. The study also discusses seven agricultural rituals, namely: paminhi, patubong, panaet, panudlak, tuos, tuqurabong, and panguyanq. Each ritual is discussed including their accompanying hurabaton (ritual-chant), taboos observed and food being offered. After examining the relationship between the agricultural rituals and the myths, the paper concludes that not all myths have corresponding rituals. Certain rituals have retained their mythic explanation, some have not. Myths and rituals reveal an orientation about the world and of reality. Through the recitation of myths in rituals, people? learn not only to adjust themselves within the society to which they are? born, but also to match their personal pains and conflicts to those of the? heroes narrated in these stories. In these ways, they gain guidance and, eventually, wisdom.Item Heavy metals (Cr, Cu, Pb, and Zn) concentrations of road-deposited sediments within six public plazas in Iloilo CityCaceres, Rizza Daphet E. (Department of Chemistry, College of Arts and Sciences, University of the Philippines Visayas, 2011-04)Contamination from overland transportation is an unavoidable result of urbanization. Cr, Cu, Pb, and Zn arc common heavy metals introduced to the environment by transportation. Road-deposited sediment (RDS) samples were collected from six public plazas (Villa Plaza, Molo Plaza, Mandurriao Plaza, Plaza Libertad, Lapaz Plaza and Jaro Plaza) in Iloilo City from March 2010 to May 2010. 0.5M HC1 was used as extractant and heavy metals (Cr, Cu, Pb, and Zn) concentrations were determined using Flame Atomic Absorption Spectrophotometer (FAAS). The mean concentrations of Cr, Cu, Pb, and Zn in road-deposited sediments from six plazas were 8.79 ± 1.93, 40.90 ± 24.21, 60.74 ± 22.32, and 164.25 ± 25.0 mg/kg, respectively. Metal enrichment of Cr, Cu, Pb and Zn were approximately xl, x8, x7 and x18 more than the background values respectively. There was no significant temporal variation in metals concentrations of RDS between sampling collections. Generally, RDS from Plaza Libertad has the highest metal concentrations. Cu and Pb metals were highly correlated (R2 = 0.891) indicating possible similar sources. A good correlation (R2 = 0.918) was observed between Pb concentration and the number of vehicles that pass along the plaza per hour. Heavy metal concentrations in sediments from plazas have low hazard quotients but bioaccumulation of metals in the body could cause health effects. Efficiency of digestion procedures varied depending on characteristics, texture and composition of road-deposited sediments. 0.5M HC1 digestion was used because it is simple, cost-effective, time-efficient and it leaches out meaningful amounts of bioavailable metals. Using HC1 as extractant simulates human digestion since human stomach contains HC1 that could leach out metals if road-deposited sediments were ingested.Item Sexual politics in selected Cuyunon folk songsCabrestante, Ma. Anthea A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-12)The purpose of this study is to examine the sexual political condition of Cuyunon women as portrayed in the folk songs of Cuyo, Palawan. As one of the studies that examine Philippine folk literature using a feminist lens, this study seeks to uncover how deeply ingrained the patriarchal norms and values are in the Cuyunon and Palaweño society through a sexual political analysis of the Cuyunon folk songs. The analysis of the texts has two parts: the first part analyzes the binary oppositions of gender roles present in the songs, and the second part analyzes the sexual politics in the songs. After the analysis of the songs, it is found out that most of the songs portray traditional gender roles for men and women, and that the perpetuation of gender roles and stereotypes play a big role in the oppression of women. This study has concluded that according to the Cuyunon folk songs. Cuyunon women are only temporarily empowered during the courtship phase, but they still occupy an inferior position in the sexual politics of their society. Furthermore, this study has also concluded that aside from reflecting the patriarchal culture of the Cuyunon society, the Cuyunon folk songs are tools for the propagation and normalization of patriarchal culture as they are sang and heard again and again.Item Conviviality and rebranding the T'nalak Festival's celebration of cultural diversity towards unity in South CotabatoCaaya, Hinz Benedict S., III (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-07)The T’nalak Festival in South Cotabato has gained attention in recent years due to its entertaining activities and unique cultural experience. During the festival, the multi- ethnoreligious cultures of the province are being highlighted especially in its street dancing event despite the history of conflicts in Mindanao. With an increasing interest in the festival, this study explores the T’nalak festival in the field of Festival Research particularly on the Cultural Studies perspective. Guided by Gerard Delanty’s Theory on Cultural Encounters specifically the encounter of cultural acceptance and Orly Levy et al’s definition of Cosmopolitanism, this study argues that in South Cotabato’s T’nalak Festival cultural acceptance is actively being reinforced for promoting unity in diversity and cosmopolitanism. Furthermore, this allows the province to utilize the festival in rebranding its image away from a province pictured with conflict and violence to a province of peaceful coexistence. Through an oral interview of festival organizers, initiators, tourism employees, community workers, volunteer, and festival participants along with analyzing government reports, pictures, videos, and existing literatures. This study finds that the T’nalak festival is a conscious effort - an invented tradition for the promotion of harmonious relationship among the multi-ethnoreligious population and a strategy that counters the negative perception about South Cotabato. The festival serves as an avenue for promotion, celebration, education and information, preservation, and unity along with the assertion of the individual local and collective community identities.Item Electoral campaign of mayoral candidates of Leon, Iloilo in the 1992 electionCababasay, Ivy C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2001-10)This is a descriptive study of the electoral campaign of the six mayoral candidates of Leon, Iloilo in the 1992 election. The 1992 Leon mayoral candidates were Romulo Cabana, Neri Cabsaba. Alejandro Caelian. Jaime Calosing. Rodolfo Camarista and Ismael Candolada. This study aims to present a profile of the 1992 Leon mayoral candidates: to determine the campaign resources; to analyze the campaign organization and the campaign strategies of the mayoral candidates during the electoral campaign: to analyze the voters' choice and perceptions of the 1992 Leon mayoral electoral campaign; and, to analyze the electoral campaign of the mayoral candidates in the 1992 election in Leon. To satisfy these objectives, the researcher interviewed the mayoral candidates, some of their family members, their campaign staff and/or their representatives. A questionnaire was also formulated and was administered to the respondents. The findings of the study reveal that almost all of the mayoral candidates came from prominent families. Most of them came from the upper-middle class families except for Cabana and Cabsaba who considered their family as belonging to the lower class. Except for Romulo Cabana, all mayoral candidates in the 1992 election in Leon were college graduates. Except for Calosing and Camarista all four mayoral candidates had ran for an elective office prior to the 1992 election. The campaign resources, particularly the material resources of a candidate were the determining factor in the success of his electoral campaign. It was also found out that most of the mayoral candidates have no formal structural organization in their electoral campaign except for Cabana and Calosing. Campaign strategies common among the mayoral candidates were holding of caucus in the barangays, distribution of leaflets, stickers, sample ballots and posting of streamers and other campaign materials. Character assasination and mudslinging were also present in the campaign. Voters were more interested in the personal issues raised against the mayoral candidates than their proposed programs of government or public concerns. They (voters) voted for the mayoral candidate based on the latter's personality or personal attributes. Personalities are more remembered than social and political issues. Although there was vote-buying in the 1992 election, the mayoral candidates and the voters themselves considered it peaceful and orderly due to the absence of violence.Item Subalternity in the Cebuano poems of Michael Obenieta: A postcolonial approach to the study of the selected Cebuano poems of Michael ObenietaBuac, Abigail C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2008-04)This study examines eleven Cebuano poems of Michael "Myke" Obenieta and reviews cultural-historical studies related to the concept of subalternity as an aspect of postcolonialism. The researcher examines the prevalent literary elements in each poem; discusses the subalterns. discourses in them; and ascertain the author's role in the Cebuano literary culture. The prevalent literary element in Myke's poems is imagery. Other literary elements present are similes, metaphors, personifications, and hyperboles which contribute to the effectiveness of imagery. The style of writing employed by the author is adopted from the Western way of writing — the free verse - although he uses the formal Cebuano language in presenting images of Cebuanos and the aspects of their everyday life. These eleven Cebuano poems contain symbols and images of subjugation, absorption, domination, and subordination which characterizes the Cebuanos as subalterns. The author is native of Cebu but he left the country to live in Kansas City for reasons not only for greener pastures but for a place where he could establish himself as a poet in the light of where he came from. Myke, as he explores the Cebuano culture and reflect them in these eleven poems, contribute to the development of the Cebuano literature; a new trend in the study of Cebuano literary culture.