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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Keyword: search.filters.keyword.Critical analysisSDG: search.filters.sdg.SDG 8 - Decent work and economic growth

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    Critical analysis of local newspapers' design
    Barbon, Krisna C.; Macahilo, September Noon A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.
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    A critical analysis of the movie "Bikini Open"
    Aportadera, Ela Vanessa; Azarcon, Rudylyne; Baldeviso, Donna Marie; Novelo, Fiona; Punsalan, Jona Marie (Division Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10-21)
    This study entitled "A Critical Analysis of the Movie Bikini Open," will find out whether the said film affirms the real state of Philippine Mass Media. The study aims to identify the issues on Phi lippine media depicted in the movie, point out the issues confronting media in the Philippine society, determine the similarities and differences of the issues depicted in the movie with the current state of Philippine media and society, analyze the issues reflected in the movie in the context of Philippine media and society, and point out the implications of the movie on the Philippine media and society. Twelve professionals from Iloilo City coming from the academe, television, radio, and print media and the film's director served as respondents of the study. The study used Critical Theories of Communication in analyzing the film in the context of Philippine media and society. Results of the study indicate that Philippine media tends to serve the interest of the dominating class such as advertisers and media owners who exercise power over those below them intheir pursuit of economic interests. Philippine mass media is leaning towards the practice wherein corporate responsibility takes over social responsibility. With competition, the media resorted to sensationalism and exploitation. Moreover, media content is used as a commodity in order to sell. Finally Philippine media serves as a potent force in shaping the way of life of the people. Although such ills in the media occur, this does not generally speak for the entire Philippine mass media. Thus, this study concluded that the film "Bikini Open" partly affirmed the state of Philippine media in reality.