Undergraduate Theses
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13
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Item Ding, ang poster!: A reception analysis of Filipino Gen Z on teleserye postersCaleza, Candido Jose G.; Bacnutan , Zoe Milabeth B.; Roquillas, Sunday Vince T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-06)Posters are one of the promotional tools for creating awareness for an upcoming teleserye since they are the teleserye's official identity. By using the eight (8) design elements, particularly line, shape, texture, scale, tone, space, color, and typography, one may create a successful artwork. Accordingly, three (3) posters of Justin Besana, a graphic designer from ABS-CBN Star Cinema and Film Restoration, were used in this study, specifically Dirty Linen (2023), Darna (2022), and Ang Probinsyano (2021). in examining the Filipino Gen Zs’ perceptions of these visual elements in understanding the teleserye's themes and their motivation to watch the teleserye. Using purposive sampling, five (5) senior high school students from Miagao National High School were selected and interviewed in-depth using the crafted questionnaire based on the design elements, wherein the similarities and differences of their answers were analyzed using reception analysis. The study revealed that these elements were helpful in creating the respondents' prenoted (based on their experiences) or contextual meanings (based on other related elements) towards the posters. They were able to identity the teleserye’s themes and relate them to current Philippine issues, which concludes that through visualization, the respondents were able to make their own interpretation of the elements, resulting in them being either motivated or not to watch the whole teleserye. Thus, this study provides valuable insights for Communication and Media Studies students, graphic designers, and the public to better understand visual communication and literacy, as well as valuing the creative processes and visual storytelling through teleserye posters.Item Kilig factor: The relationship-oriented themes in a very special love film seriesCalar, Helen Grace A.; Donguines, Khristian Mark (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)The research looks into the success of Filipino romantic comedy blockbuster films from another perspective, which is the kilig factor, by analysing the relationship-oriented themes embedded in the films. Kilig is defined as the flutter of excitement caused by romance while relationship- oriented themes refer to the verbal and non-verbal portrayals of romance by the lead characters. The subject of the research is the romantic comedy blockbuster film series A Very Special Love shown to Filipino audiences in 2008 to 2013. The objectives of the study were analyze the relationship-oriented themes presented in the films and the level of kilig it achieved. This study is grounded on the concepts of Berio’s SMCR Model of Communication by David K. Berlo, specifically giving emphasis on the two factors under Message which are the element and treatment to analyze the content of the film. This study used a descriptive research design and employed content analysis as the method. In order to analyze the content of the film series, the researchers formulated a codebook that was derived from the concept of relationship-oriented themes developed by Johnson and Holmes (2009) and the “Levels of Kilig” by Director Olivia Lamasan of Star Magic. The results of the content analysis shows that there are a total of 231 occurrences of relationship-oriented themes in the three films combined, and the second film You Changed My Life got the highest tally of 96 counts. In terms of relationship-oriented themes, gazing and smiling got the most number of occurrences with 43 instances. In conclusion, the film series A Very Special Love reached the highest level of kilig, Level 3 - kilig na nagpapatili, which theoretically proves that the film series is a successful Filipino romantic comedy blockbuster film.Item Ambahan of the Panay Bukidnons: Its nature and socio-cultural significanceCalaor, Debbie Ann C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-03)The study seeks to know the nature of the ambahan as an oral literature, its literary elements, and its socio-cultural significance. The results of the study show that the ambahans are narratives in free verse that are chanted spontaneously by the Panay Bukidnons. Their themes, variably deal with nature, work, love, customs and norms. The purposes of the chanting of the ambahans are to entertain, to teach, and to commemorate very significant occasions. According to the culture of the Panay Bukidnons, the practitioners of the ambahan are elderly men. No women are allowed to join in the chanting of the ambahan. Lastly, the ambahans reveal the unique culture, values and beliefs of the Panay Bukidnons of Barangay Masaroy, Calinog, Iloilo.Item CHAR!: The language of contemporary Adam: Acceptability of gay lingo among senior male students in a male-dominated UniversityCalantas, Ma. Emmalyn T.; Gasangarin, Jed Moirah G.; Ilinon, Wendel C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)This study entitled “Char!”: The Language of Contemporary Adam, The Acceptability of Gay Lingo Among Senior Male Students in a Male Dominated University presents how the gay community is slowly being accepted in the society one step at a time. Chapter 1 presents the history of gays as they battle for societal discrimination and the current situation of the LGBT community in the country. Also, it discusses the aim of the study with the following objectives to seek for the critical areas on the behaviour of males towards gay language and to know how these males interpret the gay lingo and use it on a daily basis. The Review of Related Literature of the study involves the paradigm of sexuality in the Philippines which discusses the issue of gender roles and how people perceive homosexuals and homosexual relationships in the country. This chapter is also about the development of gay language which diverted from mockery and humiliation to it being openly used not only by homosexuals but also by straight men. Chapter 3 presents the subjects of the study who are the senior male students of JBLFMU, the research method used which is survey-based, the research design and data gathering procedures, research instruments, data analysis and the statistical tools used. The researchers measured the respondents’ exposure, knowledge, attitude, usage and practice of the language to determine their acceptability of gay lingo. Chapter 4 involves the results and discussions of the study. This chapter reveals that the respondents are highly exposed to the language. They also have a high level of knowledge, and positive attitude towards gay lingo. However, their usage and practice got the lowest percentage on the study. The final chapter includes the findings, conclusions, and recommendations of the study which states that the gay lingo in a male-dominated university is accepted. The acceptance of gay culture and their language in a male-dominated community implies that men are consequently embracing the change that is happening in society nowadays. They are becoming more open about learning the culture of the once called minority group—the gay community.Item Knowledge on birth control methods among married males and females in a rural communityCalaguing, Mary Jean C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1998-03)This is a study on the knowledge of birth control methods among married males and females in a rural community. The study sought to 1) describe the overall knowledge of married males and females regarding birth control methods; 2) know the common birth control method known and used by married males and females; 3) know the different sources of knowledge on birth control methods and 4) to find out if there is a relationship between awareness and use of birth control methods. The study was conducted in Brgy. Buga, Leon, Iloilo. The respondents of the study are 45 married males and 45 married females. The instrument used was the interview schedule. The hypothesis was analyzed using the Linear Regression Test. Based on the findings, it was concluded that for married males and females in Brgy. Buga, Leon, Iloilo, the females are more aware of the different kinds .of birth control methods and its proper use. The common birth control known by most females is the pill, and it is also the most used method. For the males, the common birth control method known is the condom, while the most practiced method in the rhythm or calendar method. The primary source of knowledge or information on birth control methods is the barangay health center. Knowledge is an important factor in determining the use of birth control methods, however there are some factors that may affect the use of birth control methods. The study found out that there is no significant relationship between the awareness of birth control methods and use of birth control methods.Item Breaking news norms and formats: An analysis of Patrol ng Pilipino's integration of short form vertical videos in news content creation on TiktokCagalawan, Mariane Gabrielle C.; Masigon, Neil Terrence S.; Pefianco, Marie Andrea (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-05)In response to the looming necessity to adapt to the changing media landscape. Patrol ng Pilipino emerged as one of the Philippines’ pioneering online media outlets consistently producing short-form vertical videos. Drawing from the principles of the Diffusion of Innovations (DOI) theory, this paper examines how Patrol ng Pilipino integrated short-form vertical videos into its news content creation on TikTok. Through a thematic analysis of semi-structured interviews with seven participants (two news authorities and five reporters) and Patrol ng Pilipino's five most-viewed TikTok videos (April 2023 - March 2024), this research found that Patrol ng Pilipino recognizes short-form vertical videos' adaptability to evolving news consumption habits and audience preferences. This highlights a distinct contrast to traditional media and underscores the need for a journalistic presence on TikTok. Additionally, the ABS-CBN franchise loss and traditional media consumption decline prompted the organization to integrate short-form vertical videos in news content creation. With this, Patrol ng Pilipino implemented a measured approach to establish a journalistic presence, prioritizing journalistic integrity while leveraging TikTok's affordances for audience engagement. The study also revealed advantages and disadvantages associated with integrating new media formats into journalistic practice, suggesting the dual nature of TikTok. Lastly, the findings highlight the complex opportunities short-form vertical video platforms present for news production. News organizations must adapt to this changing landscape, where news consumption habits increasingly favor digital formats. However, this adaptation necessitates a careful balancing act: journalists must uphold core journalistic ethics while embracing the demands of new platforms.Item Online masterpieces: DeviantArt as a platform of self-expression for FilipinosCagalitan, Harvey B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)This thesis was written to explore the usage of the second generation of Web 2.0, specifically DeviantArt, on how Filipinos can use it for their own self-serving ends. The specific problem of the study is: How DeviantArt can act as a platform for self-expression for Filipino artists? The research objectives formulated includes: describing DeviantArt's functions, describing the typical Filipino users/contributors on the site, identifying the different artworks submitted, analyzing the functions of DeviantArt in relation to the artworks, and evaluating DeviantArt in how effective it is in satisfying the needs of artists. Out of more than 3, 000 members of the Filipino-Artists group, 51 were able to answer the provided questionnaire. Based on the general trends of the results, the site achieves the gratifications sought by online users. Owing to the variety and flexibility of available functions of DeviantArt, contributors are able to post and organize artwork that suits their own interests, allowing the promotion of skill and attracting reputation amongothers.Item Myths and rituals among the Babaylan of Tubungan, IloiloCadiz, Fel T. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1996-03)This paper is an exploratory study on myths, an important, genre in folk literature, and their relation to binabaylan in Tubungan, Iloilo. Specifically it aims to identify and discuss myths found in the locale; to describe specific agricultural rituals, beliefs, and practices; to analyze the relationship between agricultural myths and rituals; and lastly, to describe and analyze the function(s) of rituals and myths in the context of binabaylan in Tubungan. The study discusses six myths namely: Apik and Manampunay, Pinihakang Daraga, the Datu and the Panaet, the seven Bacam jars and the Panaitan, the origin of rice, corn and beans and the origin of rice varieties. These myths are then analyzed to reveal their importance in the binabaylan symbolism and ideology. The study also discusses seven agricultural rituals, namely: paminhi, patubong, panaet, panudlak, tuos, tuqurabong, and panguyanq. Each ritual is discussed including their accompanying hurabaton (ritual-chant), taboos observed and food being offered. After examining the relationship between the agricultural rituals and the myths, the paper concludes that not all myths have corresponding rituals. Certain rituals have retained their mythic explanation, some have not. Myths and rituals reveal an orientation about the world and of reality. Through the recitation of myths in rituals, people? learn not only to adjust themselves within the society to which they are? born, but also to match their personal pains and conflicts to those of the? heroes narrated in these stories. In these ways, they gain guidance and, eventually, wisdom.Item Sexual politics in selected Cuyunon folk songsCabrestante, Ma. Anthea A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-12)The purpose of this study is to examine the sexual political condition of Cuyunon women as portrayed in the folk songs of Cuyo, Palawan. As one of the studies that examine Philippine folk literature using a feminist lens, this study seeks to uncover how deeply ingrained the patriarchal norms and values are in the Cuyunon and Palaweño society through a sexual political analysis of the Cuyunon folk songs. The analysis of the texts has two parts: the first part analyzes the binary oppositions of gender roles present in the songs, and the second part analyzes the sexual politics in the songs. After the analysis of the songs, it is found out that most of the songs portray traditional gender roles for men and women, and that the perpetuation of gender roles and stereotypes play a big role in the oppression of women. This study has concluded that according to the Cuyunon folk songs. Cuyunon women are only temporarily empowered during the courtship phase, but they still occupy an inferior position in the sexual politics of their society. Furthermore, this study has also concluded that aside from reflecting the patriarchal culture of the Cuyunon society, the Cuyunon folk songs are tools for the propagation and normalization of patriarchal culture as they are sang and heard again and again.Item Framing of 2016 television political advertisementsCabualan, Riza Mae; Lamis, Jira Ela Margarette P.; Medina, Inna Erika E. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)Television political advertisement is the primary means of modern political campaign to communicate with their potential voters. Hence, modern political advertisements are driven with marketing strategies that made a major impact on the outcome of individual election. But scholars find it difficult to understand the effect and effectiveness of these communications and at the same time the persuasive tool being used. This study aims to answer what are the most prominent and the least framing categories used in presidential, vice presidential and senatorial candidates in 2016 television political campaign per position, and when taken as a whole, their attributed significance and implications in the Philippine Political System. It analyzed a total of 21 political campaign ads using the four categories: Emotion, Persuasion, Factual claims and Cinematic style. The study utilized the framing theory under the Agenda Setting by Maxwell McCombs and Donald. Moreover, the study found out that the most prominent category was Emotion. While the least framing category recorded was the category of Factual claims. To further analyze the result, the researchers delve into the Filipino psyche. After a thorough analysis it was found out that Filipinos prefer image over substance, on personality over issues and that media crafted the way it appeals to them