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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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    Social responsibility on the use of media technology
    Beloya, Marian Kristina C.; Camancho, Rea Micah C.; Perez, Mary Lydannie V.; Villanueva, Ma. Emilie M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10-21)
    This study is about responsibility on the use of media technology specifically cellular phones. The study is done through a survey measuring on respondents’ behavior and awareness of social responsibility pertaining to the use of cellular phone. Residents of UPV Miagao dormitories (Balay Apitong, Balay Gumamela, Balay Lampirong, Balay Kanlaon, and Balay Madyaas) were chosen as respondents to the study. The results of the study show that the respondents are Aware of their social responsibility but they are Sometimes responsible in using their cellular phone and as senders and receivers. Therefore, the UPV Miagao dormitory residents are Quite Socially Responsible on the use of media technology specifically cellular phones.
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    Hallyu: The K-Pop phenomenon a critical analysis of K-POP music
    Beguas, Ma. Veronica D.; Sinda, Krisha Kamille M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This thesis is a critical analysis of the factors that makes K-Pop music popular. The researchers wanted to objectively look at the music genre since there are only few studies of K-Pop despite its growing global attention in the entertainment industry.The study first traced the emergence of K-Pop, followed by the discussion of its packaging and promotion strategies as well as its implications on Philippine local music industry. The study used Commodification of Culture by Hannah Arendt and Theodore Adorno (1973) and the assumptions of Transnational Media Management Theory by Barbara Parker (1996). The proponents interviewed experts: 3 from the academe, 2 from the media organizations, 2 from the music industry and 2 representatives from K-Pop fan groups and with the Director of Korean Cultural Center in the Philippines. The proponents also did library and online research. The study found out that K-Pop started mainly from K-Dramas and that a combination of well-produced music and music videos, packaging and promotion strategies of Korean entertainment companies, both government and private sector efforts as well as the good adaptation to advance technologies have made K-Pop a global success.
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    Sa ginhalinan it Akean: A postcolonial analysis on the Talibong Tradition of the Taong Labas of the Municipalities of Libacao, Madalag, and Malinao, in the province of Aklan
    Bautista, Theodore Ricardo R. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The Talibong is a fighting bolo of the Panay Bukidnon of the Central Panay mountain range, but is also common among the lowland agricultural communities in Aklan. Often characterized by carvings on its hilt and ornaments such as old coins embedded on its sheath, the Talibong is part of the daily attire of the Akeanon Bukidnon who live in the interiors of Libacao, Madalag, and Malinao; a hinterland people who, historically, have been ‘othered’ by the predominantly Christian lowlanders and branded with derogatory terms such as buyongs (savages/bandits), buki (rustic/uneducated), or mundos (of the mountains). As of the present, the Province of Aklan has made the Talibong into one of the key symbols of Akeanon cultural heritage - with it now being displayed in the offices of local government officials and representing the province in digital posters promoting Akeanon culture for ecotourism. By viewing the history of upland-lowland relations in the province through Francis Gealogo’s concept of the Taong Labas and Gayatri Spivak’s theory of ‘othering’, this thesis looks into how these hinterland communities were ‘othered’ during the colonial period up to contemporary times; identifying how the Talibong had once become a defining representation of a perceived savagery, backwardness, and culture of violence ascribed to these communities by those in the town centers. With the use of archival sources pertaining to accounts of these hinterland peoples in the late 19th century up to the present and key informant interviews with elders from the town centers and the very cultural bearers of the tradition, this thesis points out that the hinterland peoples of the interiors of Libacao, Madalag, and Malinao are historically the Taong Labas of Aklan, whose Talibong tradition has been appropriated by the centers, in their bid to construct a genuine local identity built upon the notion of indigeneity.
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    A content analysis of 12 episodes of the radio comedy-drama Toyang Ermitanya
    Bantiquete, Theola H.; Galanza, Siena Therese M.; Gersabalino, Jeniffer G. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2008-03)
    This study “A Content Analysis of the Radio-Comedy Drama Toyang Ermitanya” aims:(1) to identify the various issues presented in the 12 episodes of the drama (Episodes 256-267, aired in July 2003); (2) to classify the issues into different categories such as political, social, economic, religious, educational and others (gender issues); (3) to determine which of the six categories are frequently raised, and; (4) to determine whether or not the drama reflects social reality. The researchers used a sell-devised descriptive code sheet in analyzing and categorizing the issues that are presented in the drama. They set six categories where each issue would fall. Percentage distribution was used to determine which among the six categories is frequently raised. They also provided actual samples of the issues under each category, quoted in the Hiligaynon language with its corresponding translation in English. Researched on the events that happened in July 2003--the time when the 12 episodes were aired over Bombo Rady Iloilo— were then related to the issues that were presented in the 12 episodes of the drama in order to determine whether or not Toyang Ermitanya reflects social reality. This study is significant for it provides an in-depth treatment of the societal issues, thus, making people aware of the prevalent issues confronting the society at the same time. Second, it serves as an important tool in analyzing the role of media in presenting various issues of the society in a manner that almost everyone can relate to. In the process, it will guide media practitioners in producing a satirical program that will catch the interest, and at the same time, meet the need of the society in terms of information and entertainment. The researchers identified 163 issues that were raised in the 12 episodes of the drama Toyang Ermitanya. Results of the study show that social issues are frequently raised in the drama. It is followed by political, economic, religious, others (gender issues), and finally, educational which got a zero percentage. Using the Cone-effect theory, the study shows that Radio Comedy-Drama Toyang Ermitanya reflects social reality. The study would have been better if the researchers interviewed the producer/ scriptwriter of Toyang Ermitanya. For future researchers, the researchers recommend that research on another radio drama be done to further validate this study’s claim that radio dramas are not only for entertainment, but, are also a good source of information and reflect social realities.
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    Community structure of beach forest species in Mag-aba, Pandan, Antique
    Banogon, Tharrah Anne O. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2019-06)
    The Philippine beach forest is one of the understudied and less-popular important ecosystem that provides great number of food and economic products in the country. In fact, we lost them much earlier than the mangrove community that there is miniscule information is existing about them. There is a need for understanding the forest status and community structure due to the rising threats of natural and anthropogenic factors. The unexplored forest patch in Barangay Mag-aba, Pandan, Antique can provide additional information on beach forest diversity and abundance in the country, thus the need for this study. This study aimed to record the different species and to provide description of the community of beach forest in Mag-aba, Pandan. Specifically, the objectives of this study are (1) identify, describe and classify the beach forest species present in the area, and (2) describe the community structure in terms of species composition, diameter at breast height and stand height, stand basal area, importance value, evenness and Shannon- Weiner Index of Diversity. The transect plot method adopted from English et al (1994) was used to obtained quantitative data. A total of 80 beach forest species representing 41 families were recorded. The family Fabaceae and the species Cocos nucifera dominated the forest community. The stand basal area of 83.24 m2 ha-1 reflects a mature beach forest community, however the community is made up of mostly low DBH classes (saplings and seedling) also indicating a regenerating forest. Mag-aba is characterized to have a low species diversity (H'=1.17), however the individual species are fairly distributed (J'- 0.83). These results are addition to the existing knowledge of beach forest community that would serve as information for conservation measures.
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    Public utility jeepney drivers in Bacolod City, Negros Occidental: Socio-economic conditions and income differentials analysis
    Banagodos Lorena Joy P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1997-04)
    Benchmark information was sought regarding the socioeconomic conditions of jeepney drivers and their households from a sample of 111 respondents in Bacolod City, Negros Occidental. This profile focused on their socio-demographic and housing characteristics as well as their household expenditure patterns. Several aspects of the driving occupation was also discussed. Income differentials analysis was also used to determine the factors that significantly accounted for the variability in driving income. Drivers were mainly composed of married and middle-aged men, majority of whom were high school graduates. Average household size was from 4—5 members with the father—driver as the only earning family member. Income from jeepney driving accounted for over half of the monthly total household income, averaging at P4,039.73. Drivers houses were made of GI roofs, and wooden outer walls. Most of the sample personally owned their housing units but were squatting on other people's lands. Their houses were equipped with electricity for lighting, LPG for cooking, manual pumps for drinking water and exclusive waste—sealed toilets. Food accounted for over 607. of the driving households' expenditures followed by education, utilities, and medical care. Out of their expenditures, the driving households were still able to save less than 10%. of their total incomes. Operator driver households had higher expenditure levels than boundary driver households. On the average, the drivers' total expenditures were higher than the 1996 inflated food and poverty thresholds. Their income-expenditure patterns reveal a discrepancy of P1414.21 between their total household income and total household expenditures which means that drivers' households have higher chances of increasing their savings levels. Driving experience averaged at 16 years. Consisting mainly of boundary drivers, majority of the sample — fueled jeepneys. Striking rounds were mostly done during peak hours (7-9 AM, 11-1 PM, and 4-7 PM) while parking rounds were done during lean hours (9-11 AM and 1-3 PM). Drivers were largely free to choose how long and how often to work in a day or week. They drove for six days weekly and averaged nine hours per day. Passing by 10-16 schools, jeepneys which traversed four routes (Bata-Libertad, Shopping-Libertad, Banago—Libertad , and Mandalagan-Libertad jeepneys) had relatively higher mean incomes than the rest of the sample. Boundary drivers had higher reported boundary fees and lower daily incomes than operator drivers. The sample's average driving income breaks even with the daily poverty threshold for a family of six members. Only 36% had SSS memberships. Drivers largely shouldered the vulcanizing, fuel, association membership fees and traffic violation penalties of utility vehicles while operators largely assumed its expenses for vehicle-related violations, spare parts, repair, and maintenance needs.The subject-respondents considered the small volume of passengers on some routes, the high cost of penalties from traffic violations, the unscrupulous apprehensions of traffic enforcers, the proposed traffic rerouting scheme and the labor—intensiveness of the occupation as some of its most pressing problems. The postulated regression model was determined to be highly significant with an F-computed value of 7.964. The t-test and p- values, likewise, indicated four independent variables ( number of schools passed, the capacity of the vehicle, the number of strikes per day, and the type of driver) to be significant and accounted for about 397. of the variability in driving income.
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    Reasons for dropping out: The case of high school students in selected barangays of Miag-ao, Iloilo
    Arzaga, Marie Christine E.; Taladtad, Mary Jane E. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2003-03)
    The study seeks to determine the different reasons for dropping out of school among high school dropouts in Barangay Indag-an and Barangay Tan-agan, Miag-ao, Iloilo. Specifically, it wants to find out: (1) the financial status of the family, (2) the student-teacher relationship, and (3) the social activities of the students at the time of dropping out. Twenty one (21) respondents composed of eighteen (18) males and three (3) females participated in the study. All of them were high school dropouts found in Barangay Indag-an and Barangay Tan-agan, Miag-ao Iloilo who have dropped out of school from the recent 2002 to the last ten years. This study used interview schedule to measure the differences of reasons for dropping out. The instrument was made up of three parts: financial status of the family, the student-teacher relationship, and social activities of the students at the time of dropping out. The frequency and percentage distribution were utilized in interpreting the data. The results of this study revealed that financial status of the respondent’s family and the social activities they engaged in were the greatest factor in motivating them to quit schooling. Student-teacher relationship on the other hand, had the least motivation for students to quit schooling.
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    The classification and regulation of AM Radio programs
    Balagosa, Sheena Marie K. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study "The Classification and Regulation of AM Radio Programs" provides us the reasons why there is a need to classify and reinforce regulation on AM radio programs based on the MTRCB guidelines, the KBP Code, and the opinion of Ilonggo radio listeners and broadcast practitioners. The study covered 12 barangays with 400 respondents and eight broadcast practitioners from four AM radio stations in Iloilo City. From the results of the study, we have found out that radio stations created program innovations that affected the listeners. There is a need to put classification in order to separate sensitive topics that are not suitable for all listeners, to protect children by knowing which programs they can listen to, to avoid hearing double meaning words, extremely violent stories and sensitive topics about sex. There is a need to reinforce regulation because of the failure to adhere to broadcast standards of some radio programs, KBP's leniency in the implementation of its rules and regulation and the effectiveness of self-regulation. Thus, we have the determined that there is a need to put classification and to reinforce regulation in AM radio programs to protect the moral values of Filipino radio listeners.
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    Carnival in Norman Wilwayco's two novels and selected short stories
    Azarcon, John Carlo S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-03)
    This study analyzes Norman Wilwayco’s two novels and selected short stories using Mikhail Mikhailovich Bakhtin’s theory on Carnival and its applications on literature and popular culture. As a two time Don Carlos Palanca Awardee, Norman Wilwayco’s works present a new kind of writing style that manifest current conditions of his society which demands literary analysis and criticism. The researcher focused on three main elements of Carnival, mainly: Reversal of Hierarchies, Billingsgate Language, and the Grotesque Body and show how these are applied in his works. The researcher looked into and discovered how the author used these elements to create a carnivalized world which depicts and uplifts Philippine popular culture in his works.
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    The relationship between the attitude towards women and the evaluation of sexism in liquor advertisements on television
    Azarcon, Criselda Jeremias (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1993-06)
    This study is on the relationship between the individual's attitude towards women and his/her evaluation of sexism in Tanduay advertisements on television. Using two sets of questionnaires, the study also investigated the relationship between each of these two variables on one hand, and gender, age, and religious affiliation, on the other. Attitude towards women is defined as the level of feminist attitude of an individual. Evaluation of sexism is defined as the individual's rating of sexist manifestations in television liquor advertisements. Sexism is the sexual discrimination against women by people. It is any distinction, exclusion or restriction made against women which has the purpose or effect of denying equal exercise of human rights and fundamental freedom in all fields of human endeavor. A manifestation of this is the sexual degradation of women which is the focus of this study. It is manifested by associating women with sex, or showing women as sex figures, such as showing them as sex partners or in sex-provoking images. The respondents were freshmen dormitory residents at UPV Residence Halls, Miag-ao. An accidental sampling was used to identify the sample population of 30. Using the Pearson Product-Moment Correlation the result showed that there is no relationship between attitude towards women and evaluation of sexism in Tanduay advertisement on television. Using the chi square test of independence, it was found that only five out of twenty-one items in the attitude towards women test showed significant differences in the answers of the female and male respondents, four out of twenty-one items showed significant differences in the answers of the religious groups, and one out of twenty-one items showed a significant difference in the answers of the three age groups. Thus, based on the results, attitude towards women does not affect the level of an individual's awareness on how women are sexually degraded in Tanduay advertisement on television.