Undergraduate Theses
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13
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Item Ambahan of the Panay Bukidnons: Its nature and socio-cultural significanceCalaor, Debbie Ann C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-03)The study seeks to know the nature of the ambahan as an oral literature, its literary elements, and its socio-cultural significance. The results of the study show that the ambahans are narratives in free verse that are chanted spontaneously by the Panay Bukidnons. Their themes, variably deal with nature, work, love, customs and norms. The purposes of the chanting of the ambahans are to entertain, to teach, and to commemorate very significant occasions. According to the culture of the Panay Bukidnons, the practitioners of the ambahan are elderly men. No women are allowed to join in the chanting of the ambahan. Lastly, the ambahans reveal the unique culture, values and beliefs of the Panay Bukidnons of Barangay Masaroy, Calinog, Iloilo.Item CHAR!: The language of contemporary Adam: Acceptability of gay lingo among senior male students in a male-dominated UniversityCalantas, Ma. Emmalyn T.; Gasangarin, Jed Moirah G.; Ilinon, Wendel C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)This study entitled “Char!”: The Language of Contemporary Adam, The Acceptability of Gay Lingo Among Senior Male Students in a Male Dominated University presents how the gay community is slowly being accepted in the society one step at a time. Chapter 1 presents the history of gays as they battle for societal discrimination and the current situation of the LGBT community in the country. Also, it discusses the aim of the study with the following objectives to seek for the critical areas on the behaviour of males towards gay language and to know how these males interpret the gay lingo and use it on a daily basis. The Review of Related Literature of the study involves the paradigm of sexuality in the Philippines which discusses the issue of gender roles and how people perceive homosexuals and homosexual relationships in the country. This chapter is also about the development of gay language which diverted from mockery and humiliation to it being openly used not only by homosexuals but also by straight men. Chapter 3 presents the subjects of the study who are the senior male students of JBLFMU, the research method used which is survey-based, the research design and data gathering procedures, research instruments, data analysis and the statistical tools used. The researchers measured the respondents’ exposure, knowledge, attitude, usage and practice of the language to determine their acceptability of gay lingo. Chapter 4 involves the results and discussions of the study. This chapter reveals that the respondents are highly exposed to the language. They also have a high level of knowledge, and positive attitude towards gay lingo. However, their usage and practice got the lowest percentage on the study. The final chapter includes the findings, conclusions, and recommendations of the study which states that the gay lingo in a male-dominated university is accepted. The acceptance of gay culture and their language in a male-dominated community implies that men are consequently embracing the change that is happening in society nowadays. They are becoming more open about learning the culture of the once called minority group—the gay community.Item Knowledge on birth control methods among married males and females in a rural communityCalaguing, Mary Jean C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1998-03)This is a study on the knowledge of birth control methods among married males and females in a rural community. The study sought to 1) describe the overall knowledge of married males and females regarding birth control methods; 2) know the common birth control method known and used by married males and females; 3) know the different sources of knowledge on birth control methods and 4) to find out if there is a relationship between awareness and use of birth control methods. The study was conducted in Brgy. Buga, Leon, Iloilo. The respondents of the study are 45 married males and 45 married females. The instrument used was the interview schedule. The hypothesis was analyzed using the Linear Regression Test. Based on the findings, it was concluded that for married males and females in Brgy. Buga, Leon, Iloilo, the females are more aware of the different kinds .of birth control methods and its proper use. The common birth control known by most females is the pill, and it is also the most used method. For the males, the common birth control method known is the condom, while the most practiced method in the rhythm or calendar method. The primary source of knowledge or information on birth control methods is the barangay health center. Knowledge is an important factor in determining the use of birth control methods, however there are some factors that may affect the use of birth control methods. The study found out that there is no significant relationship between the awareness of birth control methods and use of birth control methods.Item Panghunahuna sa kaugalingon: Traits, strivings, happiness and religious orientation in the lens of the five-factor modelCajilig, Veni Grace S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2017-06)The influence of personality traits, strivings, happiness, and religious orientation on self-concept were studied on 101 women who live within Iloilo city and who subscribe to a folk healer, specifically to a manughilot. Levene’s test indicated that the sample was homogeneous. Respondents were made to answer a battery of tests, namely International Personality Item Pool - NEO - 120, Religious Orientation Scale, Oxford Happiness Questionnaire, Self-concept Clarity Scale, and Personal Striving Checklist. Cronbach alpha was measured for the reliability. Moreover, validity of the scales were measured using Pearson product-moment correlation for both convergent and divergent. An interview was also conducted among five respondents wherein the qualification was based on the number of consultation visits with the manughilot, the highest and lowest were chosen. Using the Multiple Analysis of Variance, the four aforementioned variables did not significantly differentiate self-concept. The results of this study run contrary to the hypotheses and framework.Item Breaking news norms and formats: An analysis of Patrol ng Pilipino's integration of short form vertical videos in news content creation on TiktokCagalawan, Mariane Gabrielle C.; Masigon, Neil Terrence S.; Pefianco, Marie Andrea (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-05)In response to the looming necessity to adapt to the changing media landscape. Patrol ng Pilipino emerged as one of the Philippines’ pioneering online media outlets consistently producing short-form vertical videos. Drawing from the principles of the Diffusion of Innovations (DOI) theory, this paper examines how Patrol ng Pilipino integrated short-form vertical videos into its news content creation on TikTok. Through a thematic analysis of semi-structured interviews with seven participants (two news authorities and five reporters) and Patrol ng Pilipino's five most-viewed TikTok videos (April 2023 - March 2024), this research found that Patrol ng Pilipino recognizes short-form vertical videos' adaptability to evolving news consumption habits and audience preferences. This highlights a distinct contrast to traditional media and underscores the need for a journalistic presence on TikTok. Additionally, the ABS-CBN franchise loss and traditional media consumption decline prompted the organization to integrate short-form vertical videos in news content creation. With this, Patrol ng Pilipino implemented a measured approach to establish a journalistic presence, prioritizing journalistic integrity while leveraging TikTok's affordances for audience engagement. The study also revealed advantages and disadvantages associated with integrating new media formats into journalistic practice, suggesting the dual nature of TikTok. Lastly, the findings highlight the complex opportunities short-form vertical video platforms present for news production. News organizations must adapt to this changing landscape, where news consumption habits increasingly favor digital formats. However, this adaptation necessitates a careful balancing act: journalists must uphold core journalistic ethics while embracing the demands of new platforms.Item Sexual politics in selected Cuyunon folk songsCabrestante, Ma. Anthea A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-12)The purpose of this study is to examine the sexual political condition of Cuyunon women as portrayed in the folk songs of Cuyo, Palawan. As one of the studies that examine Philippine folk literature using a feminist lens, this study seeks to uncover how deeply ingrained the patriarchal norms and values are in the Cuyunon and Palaweño society through a sexual political analysis of the Cuyunon folk songs. The analysis of the texts has two parts: the first part analyzes the binary oppositions of gender roles present in the songs, and the second part analyzes the sexual politics in the songs. After the analysis of the songs, it is found out that most of the songs portray traditional gender roles for men and women, and that the perpetuation of gender roles and stereotypes play a big role in the oppression of women. This study has concluded that according to the Cuyunon folk songs. Cuyunon women are only temporarily empowered during the courtship phase, but they still occupy an inferior position in the sexual politics of their society. Furthermore, this study has also concluded that aside from reflecting the patriarchal culture of the Cuyunon society, the Cuyunon folk songs are tools for the propagation and normalization of patriarchal culture as they are sang and heard again and again.Item Framing of 2016 television political advertisementsCabualan, Riza Mae; Lamis, Jira Ela Margarette P.; Medina, Inna Erika E. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)Television political advertisement is the primary means of modern political campaign to communicate with their potential voters. Hence, modern political advertisements are driven with marketing strategies that made a major impact on the outcome of individual election. But scholars find it difficult to understand the effect and effectiveness of these communications and at the same time the persuasive tool being used. This study aims to answer what are the most prominent and the least framing categories used in presidential, vice presidential and senatorial candidates in 2016 television political campaign per position, and when taken as a whole, their attributed significance and implications in the Philippine Political System. It analyzed a total of 21 political campaign ads using the four categories: Emotion, Persuasion, Factual claims and Cinematic style. The study utilized the framing theory under the Agenda Setting by Maxwell McCombs and Donald. Moreover, the study found out that the most prominent category was Emotion. While the least framing category recorded was the category of Factual claims. To further analyze the result, the researchers delve into the Filipino psyche. After a thorough analysis it was found out that Filipinos prefer image over substance, on personality over issues and that media crafted the way it appeals to themItem An analysis of the factors affecting women's decision to participate in the informal sector of Iloilo CityCabrera, Ma. Luz Sophia L.; Gonzaga, Lenny S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2004-03)The study looked into the factors affecting women’s decision to participate in either the informal or the formal sector in the City Proper district of Iloilo City. The study has 126 respondents who were randomly chosen from the four barangays of Iloilo City proper namely; General Hughes, Ortiz, Rizal Pala-Pala I, and Rizal Pala- Pala II. Fifty percent of the respondents were women who are working in the informal sector as they are the focus of the study. The other half of the respondents is the women working in the formal sector of the economy. The dependent variable is a dichotomous variable assuming the value of 1 if the respondent prefers working in the informal sector and 0 if otherwise. The independent variable identified for the study are the: age of the respondent, number of years in school, number of children below 7 years of age in the household, civil status, household size, status in the household, household annual income, respondent’s other sources of income. The equation was estimated using binary logistic regression. Multivariate analysis revealed that age of respondent, number of years schooling, number of children below 7 years of age in the household and the status in household are significant within the 5% level of significance. Moreover, the chi- square value of 40.88 which is also significant at 5% level shows that the model is significant in determining the factors affecting the decision to participate in either the informal or the formal sector.Item Negrosanon, indi tikalon: The severed ties between Ilonggo and Negrense identity and the creation of Negrense "Tikalon" stereotypeCaberte, Kizhi G. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2023-07)The Negrense "tikalon" stereotype has acquired popularity in recent years as a result of its virality on numerous social media platforms. The amusing banter between Ilonggos and Negrenses culminated in the return of the long-established "tikalon" stereotype. This piqued the researchers' curiosity in investigating the phenomenon and studying its emergence. This study investigates the "tikalon" stereotype of Negrense identity and how it can be explained using economic scarcity theory. The researchers argues that the Ilonggo people's creation of negative stereotypes about their Negrense neighbors, such as "tikalon" and "hambog" (proud), was a result of their insecurity over their own economic shortcomings in comparison to Negros Occidental’s economic affluence during the 1930s. When the sugar industry prospered in Negros due to a new generation of entrepreneurs who established big plantations at the time, it created a significant gap between Negros Occidental and Iloilo. This study utilizes narrative by Ilonggos in addition to a literary analysis of the works of Ramon Muzones through Ma. Cecilia Locsin-Nava. This paper asserts that Ilonggos who experienced economic deprivation channeled their anxiety and frustrations by creating the stereotypes about Bacolodnon in order to maintain and uphold the preexisting status quo.Item Conviviality and rebranding the T'nalak Festival's celebration of cultural diversity towards unity in South CotabatoCaaya, Hinz Benedict S., III (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-07)The T’nalak Festival in South Cotabato has gained attention in recent years due to its entertaining activities and unique cultural experience. During the festival, the multi- ethnoreligious cultures of the province are being highlighted especially in its street dancing event despite the history of conflicts in Mindanao. With an increasing interest in the festival, this study explores the T’nalak festival in the field of Festival Research particularly on the Cultural Studies perspective. Guided by Gerard Delanty’s Theory on Cultural Encounters specifically the encounter of cultural acceptance and Orly Levy et al’s definition of Cosmopolitanism, this study argues that in South Cotabato’s T’nalak Festival cultural acceptance is actively being reinforced for promoting unity in diversity and cosmopolitanism. Furthermore, this allows the province to utilize the festival in rebranding its image away from a province pictured with conflict and violence to a province of peaceful coexistence. Through an oral interview of festival organizers, initiators, tourism employees, community workers, volunteer, and festival participants along with analyzing government reports, pictures, videos, and existing literatures. This study finds that the T’nalak festival is a conscious effort - an invented tradition for the promotion of harmonious relationship among the multi-ethnoreligious population and a strategy that counters the negative perception about South Cotabato. The festival serves as an avenue for promotion, celebration, education and information, preservation, and unity along with the assertion of the individual local and collective community identities.