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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Department: search.filters.department.College of Arts and SciencesKeyword: search.filters.keyword.Audience reception

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    Ding, ang poster!: A reception analysis of Filipino Gen Z on teleserye posters
    Caleza, Candido Jose G.; Bacnutan , Zoe Milabeth B.; Roquillas, Sunday Vince T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-06)
    Posters are one of the promotional tools for creating awareness for an upcoming teleserye since they are the teleserye's official identity. By using the eight (8) design elements, particularly line, shape, texture, scale, tone, space, color, and typography, one may create a successful artwork. Accordingly, three (3) posters of Justin Besana, a graphic designer from ABS-CBN Star Cinema and Film Restoration, were used in this study, specifically Dirty Linen (2023), Darna (2022), and Ang Probinsyano (2021). in examining the Filipino Gen Zs’ perceptions of these visual elements in understanding the teleserye's themes and their motivation to watch the teleserye. Using purposive sampling, five (5) senior high school students from Miagao National High School were selected and interviewed in-depth using the crafted questionnaire based on the design elements, wherein the similarities and differences of their answers were analyzed using reception analysis. The study revealed that these elements were helpful in creating the respondents' prenoted (based on their experiences) or contextual meanings (based on other related elements) towards the posters. They were able to identity the teleserye’s themes and relate them to current Philippine issues, which concludes that through visualization, the respondents were able to make their own interpretation of the elements, resulting in them being either motivated or not to watch the whole teleserye. Thus, this study provides valuable insights for Communication and Media Studies students, graphic designers, and the public to better understand visual communication and literacy, as well as valuing the creative processes and visual storytelling through teleserye posters.
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    Values beyond entertainment: Audience reception on satirical film “Ded na si Lolo”
    Albesa, Adrianne; Dusaban, Edwin, Jr.; Paguntalan, Angela (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-06)
    This study looks into whether or not film enthusiasts recognize socio-cultural verisimilitude in the film Ded na si Lolo. The respondents of this study are film enthusiasts from the University of the Philippines Visayas who are active filmmakers and participate film festivals in Western Visayas. Data collection is done in two sessions of focus group discussion with a total of 12 participants. The film Ded na si Lolo is shown to the participants after which they are asked open-ended questions on their perception. Responses are coded and interpreted through thematic analysis. An observation in this research is that the encoded message in the film is easily decoded if the viewers are familiar with the film elements (i.e. characters, setting, plot., etc.) and also with real life issues and scenarios. However, being too familiar with film elements puts the viewer at risk of misinterpreting the message content or assigning meanings that were not intended by the filmmaker. All are able to recognize the socio-cultural verisimilitude of the film Ded na si Lolo and most of the audience, still, are able to decode the encoded message of the filmmaker. The results imply that Ded na si Lolo, being satirical in nature, has not been very successfull in delivering its message to criticize the funeral customs and beliefs of the Philippine culture. The study concludes that if the satirical purpose of the film is not fully grasped by film enthusiasts who have the ability to analyze and decode messages from the film, this might be even more challenging for the general population.