Undergraduate Theses
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13
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Item Ding, ang poster!: A reception analysis of Filipino Gen Z on teleserye postersCaleza, Candido Jose G.; Bacnutan , Zoe Milabeth B.; Roquillas, Sunday Vince T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-06)Posters are one of the promotional tools for creating awareness for an upcoming teleserye since they are the teleserye's official identity. By using the eight (8) design elements, particularly line, shape, texture, scale, tone, space, color, and typography, one may create a successful artwork. Accordingly, three (3) posters of Justin Besana, a graphic designer from ABS-CBN Star Cinema and Film Restoration, were used in this study, specifically Dirty Linen (2023), Darna (2022), and Ang Probinsyano (2021). in examining the Filipino Gen Zs’ perceptions of these visual elements in understanding the teleserye's themes and their motivation to watch the teleserye. Using purposive sampling, five (5) senior high school students from Miagao National High School were selected and interviewed in-depth using the crafted questionnaire based on the design elements, wherein the similarities and differences of their answers were analyzed using reception analysis. The study revealed that these elements were helpful in creating the respondents' prenoted (based on their experiences) or contextual meanings (based on other related elements) towards the posters. They were able to identity the teleserye’s themes and relate them to current Philippine issues, which concludes that through visualization, the respondents were able to make their own interpretation of the elements, resulting in them being either motivated or not to watch the whole teleserye. Thus, this study provides valuable insights for Communication and Media Studies students, graphic designers, and the public to better understand visual communication and literacy, as well as valuing the creative processes and visual storytelling through teleserye posters.Item Kilig factor: The relationship-oriented themes in a very special love film seriesCalar, Helen Grace A.; Donguines, Khristian Mark (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)The research looks into the success of Filipino romantic comedy blockbuster films from another perspective, which is the kilig factor, by analysing the relationship-oriented themes embedded in the films. Kilig is defined as the flutter of excitement caused by romance while relationship- oriented themes refer to the verbal and non-verbal portrayals of romance by the lead characters. The subject of the research is the romantic comedy blockbuster film series A Very Special Love shown to Filipino audiences in 2008 to 2013. The objectives of the study were analyze the relationship-oriented themes presented in the films and the level of kilig it achieved. This study is grounded on the concepts of Berio’s SMCR Model of Communication by David K. Berlo, specifically giving emphasis on the two factors under Message which are the element and treatment to analyze the content of the film. This study used a descriptive research design and employed content analysis as the method. In order to analyze the content of the film series, the researchers formulated a codebook that was derived from the concept of relationship-oriented themes developed by Johnson and Holmes (2009) and the “Levels of Kilig” by Director Olivia Lamasan of Star Magic. The results of the content analysis shows that there are a total of 231 occurrences of relationship-oriented themes in the three films combined, and the second film You Changed My Life got the highest tally of 96 counts. In terms of relationship-oriented themes, gazing and smiling got the most number of occurrences with 43 instances. In conclusion, the film series A Very Special Love reached the highest level of kilig, Level 3 - kilig na nagpapatili, which theoretically proves that the film series is a successful Filipino romantic comedy blockbuster film.Item CHAR!: The language of contemporary Adam: Acceptability of gay lingo among senior male students in a male-dominated UniversityCalantas, Ma. Emmalyn T.; Gasangarin, Jed Moirah G.; Ilinon, Wendel C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)This study entitled “Char!”: The Language of Contemporary Adam, The Acceptability of Gay Lingo Among Senior Male Students in a Male Dominated University presents how the gay community is slowly being accepted in the society one step at a time. Chapter 1 presents the history of gays as they battle for societal discrimination and the current situation of the LGBT community in the country. Also, it discusses the aim of the study with the following objectives to seek for the critical areas on the behaviour of males towards gay language and to know how these males interpret the gay lingo and use it on a daily basis. The Review of Related Literature of the study involves the paradigm of sexuality in the Philippines which discusses the issue of gender roles and how people perceive homosexuals and homosexual relationships in the country. This chapter is also about the development of gay language which diverted from mockery and humiliation to it being openly used not only by homosexuals but also by straight men. Chapter 3 presents the subjects of the study who are the senior male students of JBLFMU, the research method used which is survey-based, the research design and data gathering procedures, research instruments, data analysis and the statistical tools used. The researchers measured the respondents’ exposure, knowledge, attitude, usage and practice of the language to determine their acceptability of gay lingo. Chapter 4 involves the results and discussions of the study. This chapter reveals that the respondents are highly exposed to the language. They also have a high level of knowledge, and positive attitude towards gay lingo. However, their usage and practice got the lowest percentage on the study. The final chapter includes the findings, conclusions, and recommendations of the study which states that the gay lingo in a male-dominated university is accepted. The acceptance of gay culture and their language in a male-dominated community implies that men are consequently embracing the change that is happening in society nowadays. They are becoming more open about learning the culture of the once called minority group—the gay community.Item Breaking news norms and formats: An analysis of Patrol ng Pilipino's integration of short form vertical videos in news content creation on TiktokCagalawan, Mariane Gabrielle C.; Masigon, Neil Terrence S.; Pefianco, Marie Andrea (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-05)In response to the looming necessity to adapt to the changing media landscape. Patrol ng Pilipino emerged as one of the Philippines’ pioneering online media outlets consistently producing short-form vertical videos. Drawing from the principles of the Diffusion of Innovations (DOI) theory, this paper examines how Patrol ng Pilipino integrated short-form vertical videos into its news content creation on TikTok. Through a thematic analysis of semi-structured interviews with seven participants (two news authorities and five reporters) and Patrol ng Pilipino's five most-viewed TikTok videos (April 2023 - March 2024), this research found that Patrol ng Pilipino recognizes short-form vertical videos' adaptability to evolving news consumption habits and audience preferences. This highlights a distinct contrast to traditional media and underscores the need for a journalistic presence on TikTok. Additionally, the ABS-CBN franchise loss and traditional media consumption decline prompted the organization to integrate short-form vertical videos in news content creation. With this, Patrol ng Pilipino implemented a measured approach to establish a journalistic presence, prioritizing journalistic integrity while leveraging TikTok's affordances for audience engagement. The study also revealed advantages and disadvantages associated with integrating new media formats into journalistic practice, suggesting the dual nature of TikTok. Lastly, the findings highlight the complex opportunities short-form vertical video platforms present for news production. News organizations must adapt to this changing landscape, where news consumption habits increasingly favor digital formats. However, this adaptation necessitates a careful balancing act: journalists must uphold core journalistic ethics while embracing the demands of new platforms.Item Online masterpieces: DeviantArt as a platform of self-expression for FilipinosCagalitan, Harvey B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)This thesis was written to explore the usage of the second generation of Web 2.0, specifically DeviantArt, on how Filipinos can use it for their own self-serving ends. The specific problem of the study is: How DeviantArt can act as a platform for self-expression for Filipino artists? The research objectives formulated includes: describing DeviantArt's functions, describing the typical Filipino users/contributors on the site, identifying the different artworks submitted, analyzing the functions of DeviantArt in relation to the artworks, and evaluating DeviantArt in how effective it is in satisfying the needs of artists. Out of more than 3, 000 members of the Filipino-Artists group, 51 were able to answer the provided questionnaire. Based on the general trends of the results, the site achieves the gratifications sought by online users. Owing to the variety and flexibility of available functions of DeviantArt, contributors are able to post and organize artwork that suits their own interests, allowing the promotion of skill and attracting reputation amongothers.Item Framing of 2016 television political advertisementsCabualan, Riza Mae; Lamis, Jira Ela Margarette P.; Medina, Inna Erika E. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)Television political advertisement is the primary means of modern political campaign to communicate with their potential voters. Hence, modern political advertisements are driven with marketing strategies that made a major impact on the outcome of individual election. But scholars find it difficult to understand the effect and effectiveness of these communications and at the same time the persuasive tool being used. This study aims to answer what are the most prominent and the least framing categories used in presidential, vice presidential and senatorial candidates in 2016 television political campaign per position, and when taken as a whole, their attributed significance and implications in the Philippine Political System. It analyzed a total of 21 political campaign ads using the four categories: Emotion, Persuasion, Factual claims and Cinematic style. The study utilized the framing theory under the Agenda Setting by Maxwell McCombs and Donald. Moreover, the study found out that the most prominent category was Emotion. While the least framing category recorded was the category of Factual claims. To further analyze the result, the researchers delve into the Filipino psyche. After a thorough analysis it was found out that Filipinos prefer image over substance, on personality over issues and that media crafted the way it appeals to themItem The uses and gratifications of reading fan fiction among Ilongga teensBuenaflor, Daphne Claire; Haro, Samantha Gabrielle; Rojas, Jerlyn Joy (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)Fan fiction has become quite the internet trend especially among female teens that the researchers sought to find out why readers read fan fiction and what underlying needs of the readers are gratified by fan fiction. Fan fiction is all about fictional stories written by fans on real celebrities that are either published or posted online. The study is based on Katz and Blumler’s Uses and Gratifications theory, which explains the uses and functions of the media for individuals, be it of groups, and society in general. It is a survey done on to 350 female students at the Iloilo National High School (INHS) using descriptive statistics as its method of analysis. Findings reveal that Wattpad is the most used platform in accessing fan fiction and the most read stories are under Romance. The results also show the primary use for the respondents as to why they read fan fiction is stimulation or to develop their creativity and spark their imagination. Moreover, the gratifications acquired by the readers, which are cognitive or acquiring knowledge, information, and comprehensions are parallel to why they read fan fiction in the first place. The lowest rated use is socialization and the lowest rated gratification is social integrative which are also parallel to each other Reading fan fiction for the respondents, allows them to be more motivated and to be more inventive. Although, fan fiction does not necessarily help in improving the social lives of the readers.Item The picture-superiority effect in candy magazine advertisements based on consumers' level of brand recallBomediano, Maria Myka R.; Leyva, Rachell Janine B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)The picture-superiority effect in candy magazine advertisements based on consumers’ level of brand recall is a study aimed towards helping advertisers formulate effective strategies in magazine advertising and provide insight for fellow researchers on the picture-superiority effect and its relative effects on consumer behavior. In this study, the researchers focused primarily on proving the prevalence of the picture-superiority effect in Candy magazine advertisements. They surveyed 65 female freshmen in UPV-Miagao, each of whom were given a copy of the April 2010 issue of Candy magazine one day prior to the survey. Data gathered were analyzed through frequency count and content analysis of the top three most recalled advertisements and three unrecalled advertisements based on pictorial and verbal elements and the sizes of both. Results showed that the picture-superiority effect is indeed prevalent but discovered that it is not exclusive to brand recall and may also be affected by brand familiarity or past purchase decisions. The latter are then recommended by the researchers as basis for further research.Item Love teams vs. love teens: How the scripted relationships affect the perceptions and the attitudes of teenagers on REALationshipsBolaño, April F.; Calubiran, Petty Dane C.; Dolor, Joanne Amor D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)Aside from being the second most avid television consumers, Filipinos especially teenagers, have become increasingly immersed to watching romantic-themed teleseryes by the different emerging love teams such as JaDine and KathNiel. The evident fandom to these love teams lead to the conduct of the study to identify the effects of the scripted portrayal of a romantic love and relationship to the perceptions and the attitudes of teenagers on romantic love. Research design using qualitative and quantitative approach was utilized. George Gerbner's Cultivation Theory was used to answer how exposure affects the perceptions and the attitudes of teenagers on romantic love. The survey was conducted among 90 qualified respondents across (3) three public high schools in Miag-ao, Iloilo. The 5—point Likert scale was used to measure the influence of the two love teams' teleseyes in the perceptions and the attitudes of teenagers. Results show that high exposure on teleseryes affect teenagers' perceptions and attitudes on romantic love as portrayed by the love teams. However, it was also noted as per results, that not all that were shown in the teleseryes are being mirrored by teenagers as real since they also critic if those depictions of romantic love really happen in reality.Item Fidelity of the film adaptation of the novel "Fifty shades of grey"Billones, Toni Rose D.; Tumbagahan, Angelique S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)This undergraduate thesis is a critical analysis of film adaptation Fifty Shades of Grey to find out its fidelity to the novel in terms of character, setting, and plot using the Theory of Adaptation by Linda Hutcheon and the interpretation of film adaptations by John Desmond and Peter Hawkes. This study highlights the characteristics of the film as a medium especially when it is adapted from a literary work and selves as a guide for filmmakers in adapting literary works. It recommends that film producers should work with the author to create a more faithful adaptation especially to novel series like Fifty Shades. The analysis uses a codebook designed to allow cues to be counted and tallied to determine the elements carried over in the film adaptation. The researchers conclude that the film Fifty Shades of Grey is an intermediate adaptation of the novel with certain narrative elements specifically the character, setting and plot, undergoing addition or deletion in the adaptation process. The dropping of some characters caused a domino-effect on the other elements such as the setting and plot events. The film adaptation changed the mood of the story, from a very explicit into a more subtle form, by adding scenes that can be categorized as romantic rather than sensual