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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Degree: search.filters.degree.Bachelor of Arts in Communication and Media StudiesSDG: search.filters.sdg.SDG 4 - Quality education

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    The uses and gratifications of reading fan fiction among Ilongga teens
    Buenaflor, Daphne Claire; Haro, Samantha Gabrielle; Rojas, Jerlyn Joy (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)
    Fan fiction has become quite the internet trend especially among female teens that the researchers sought to find out why readers read fan fiction and what underlying needs of the readers are gratified by fan fiction. Fan fiction is all about fictional stories written by fans on real celebrities that are either published or posted online. The study is based on Katz and Blumler’s Uses and Gratifications theory, which explains the uses and functions of the media for individuals, be it of groups, and society in general. It is a survey done on to 350 female students at the Iloilo National High School (INHS) using descriptive statistics as its method of analysis. Findings reveal that Wattpad is the most used platform in accessing fan fiction and the most read stories are under Romance. The results also show the primary use for the respondents as to why they read fan fiction is stimulation or to develop their creativity and spark their imagination. Moreover, the gratifications acquired by the readers, which are cognitive or acquiring knowledge, information, and comprehensions are parallel to why they read fan fiction in the first place. The lowest rated use is socialization and the lowest rated gratification is social integrative which are also parallel to each other Reading fan fiction for the respondents, allows them to be more motivated and to be more inventive. Although, fan fiction does not necessarily help in improving the social lives of the readers.
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    The picture-superiority effect in candy magazine advertisements based on consumers' level of brand recall
    Bomediano, Maria Myka R.; Leyva, Rachell Janine B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    The picture-superiority effect in candy magazine advertisements based on consumers’ level of brand recall is a study aimed towards helping advertisers formulate effective strategies in magazine advertising and provide insight for fellow researchers on the picture-superiority effect and its relative effects on consumer behavior. In this study, the researchers focused primarily on proving the prevalence of the picture-superiority effect in Candy magazine advertisements. They surveyed 65 female freshmen in UPV-Miagao, each of whom were given a copy of the April 2010 issue of Candy magazine one day prior to the survey. Data gathered were analyzed through frequency count and content analysis of the top three most recalled advertisements and three unrecalled advertisements based on pictorial and verbal elements and the sizes of both. Results showed that the picture-superiority effect is indeed prevalent but discovered that it is not exclusive to brand recall and may also be affected by brand familiarity or past purchase decisions. The latter are then recommended by the researchers as basis for further research.
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    Love teams vs. love teens: How the scripted relationships affect the perceptions and the attitudes of teenagers on REALationships
    Bolaño, April F.; Calubiran, Petty Dane C.; Dolor, Joanne Amor D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    Aside from being the second most avid television consumers, Filipinos especially teenagers, have become increasingly immersed to watching romantic-themed teleseryes by the different emerging love teams such as JaDine and KathNiel. The evident fandom to these love teams lead to the conduct of the study to identify the effects of the scripted portrayal of a romantic love and relationship to the perceptions and the attitudes of teenagers on romantic love. Research design using qualitative and quantitative approach was utilized. George Gerbner's Cultivation Theory was used to answer how exposure affects the perceptions and the attitudes of teenagers on romantic love. The survey was conducted among 90 qualified respondents across (3) three public high schools in Miag-ao, Iloilo. The 5—point Likert scale was used to measure the influence of the two love teams' teleseyes in the perceptions and the attitudes of teenagers. Results show that high exposure on teleseryes affect teenagers' perceptions and attitudes on romantic love as portrayed by the love teams. However, it was also noted as per results, that not all that were shown in the teleseryes are being mirrored by teenagers as real since they also critic if those depictions of romantic love really happen in reality.
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    Fidelity of the film adaptation of the novel "Fifty shades of grey"
    Billones, Toni Rose D.; Tumbagahan, Angelique S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This undergraduate thesis is a critical analysis of film adaptation Fifty Shades of Grey to find out its fidelity to the novel in terms of character, setting, and plot using the Theory of Adaptation by Linda Hutcheon and the interpretation of film adaptations by John Desmond and Peter Hawkes. This study highlights the characteristics of the film as a medium especially when it is adapted from a literary work and selves as a guide for filmmakers in adapting literary works. It recommends that film producers should work with the author to create a more faithful adaptation especially to novel series like Fifty Shades. The analysis uses a codebook designed to allow cues to be counted and tallied to determine the elements carried over in the film adaptation. The researchers conclude that the film Fifty Shades of Grey is an intermediate adaptation of the novel with certain narrative elements specifically the character, setting and plot, undergoing addition or deletion in the adaptation process. The dropping of some characters caused a domino-effect on the other elements such as the setting and plot events. The film adaptation changed the mood of the story, from a very explicit into a more subtle form, by adding scenes that can be categorized as romantic rather than sensual
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    Written words: A descriptive study on the uses and gratifications of wattpad writers
    Bernardo, Crystal Liz P.; Castor, Jizette Joy J.; Poly, Rhyene Janne S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This descriptive study is on the uses and gratifications of Filipino romance writers for writing in Wattpad, a free online writing community. The study is best explained by the Uses and Gratifications Theory of Blumler and Katz which states that specific forms of media content are sought out by the audience members based upon their individual need satisfactions. An online survey of 37 Filipino Wattpad romance writers shows the main use for writing in Wattpad is diversion or escape from the daily stress. The strongest gratification satisfied by Wattpad is affective or expression of emotion, pleasure, and aesthetic experiences. The result indicates that gender is a major influential factor in their uses and gratifications gained from writing in Wattpad. Wattpad empowers people who love writing not only because it is a free writing community but more so because it gives writers a sense of freedom from stress and freedom to express themselves.
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    Constraints and challenges on the use of emerging media among public high school teachers
    Benjamin, Louangel Jei D.; Guillen, Kaya A. (Division of Humanties, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    When the COVID-19 pandemic hit the Philippines, the Department of Education implemented distance learning which is primarily module-based to accommodate those that do not have the resources. However, literature has shown that teachers still use emerging media in order to communicate with their students. This study aimed to find out the constraints and challenges experienced when using emerging media during distance learning. It was guided by the social presence theory which centers on the differences in the degree of social presence using telecommunications media and how these differences affect the communication in terms of constraints and challenges. Using quantitative research design and a descriptive survey method, public junior high school teachers were given survey questionnaires to report their experiences on the use of emerging media. The results of this study revealed that emerging media plays a significant role despite distance learning being modulebased. The challenges are caused by the digital divide that led to the lack of budget and technological infrastructure while constraints are more concerned with the intimacy and immediacy depending on where the type of emerging media falls on the social presence scale. Overall, the challenges and constraints encountered by the respondents in using emerging media affects the communication and by extension, the teaching and learning experience in distance learning.
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    Study and stream: University students' behavior on online academic learning and their motivations for binge-watching on Netflix
    Banting, Ericka Marie; Bitoca, Joyce Anne Marie; Buergo, Angelika (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The Covid 19 pandemic brought Netflix to unprecedented heights, especially among people aged 18 to 24. The remote setup of learning enabled students to multi-task between their schoolwork and non-academic activities. In particular, this study looks into the phenomenon of binge-watching among communication students from a selected university who are direct subscribers of Netflix. Using the framework designed by Panda and Pandey (2017) on the motivations and outcomes of binge-watching among college students, this research investigates if there is a relationship between the university students' behaviors on online academic learning and the factors that motivate them to binge-watch TV shows/series on Netflix. The research design is quantitative in nature and data analysis utilizes the Pearson's R correlation. Findings show a moderately small, positive correlation between the university students' behavior towards online academic learning and their motivations to binge-watch TV shows/series on Netflix. This means that progress in the student's behavior on online academic learning signifies an increase in their motivations for binge-watching.
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    A comparison of spelling in texting and formal writing
    Barrientos, Shiela Rose Z.; Vencer, Ruby Jean A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study, entitled A Comparison of Spelling in Texting and Formal Writing, shows the similarities and differences in spelling by high school students on mobile communication and in formal writing. It also provides educators basic information on whether or not they should worry over the spelling skills of students. And it will somehow shed light on the ongoing debate as to the perceived influence of text messaging on the writing skills of students. The respondents of the study were fourth-year students of Palaca-Damilisan National High School. Using essays and text messages written and composed by the high school students, the researchers aimed to describe how high school students construct messages using cellular phone, find out their commonly misspelled words in English language based on the set of words provided by the researchers, and finally to compare the way high school students spell words in text messaging and formal writing. Using the Theory of Planned Behavior of Ajzen (2006) that shows how a person’s beliefs, the social pressure to conform to the wishes of others, and perceived ability to carry out the action can affect his behavior such as spelling words in text messaging and formal writing. After the necessary data were gathered, the researchers found that majority of the respondents scored low in spelling in text messaging and scored average in the formal writing. Twenty or 48% has a low score both in text messaging and formal writing. Only two respondents got an average score both in text messaging and formal writing, while only one rated high in formal writing but scored low in text messaging. The researchers found out that in text messaging, five of the 15 words in the list were consistently misspelled while in formal writing, the respondents spelled properly all the words except for one, which is irresistible. In addition, respondents used contractions, numbers and symbols as substitute for letters and omitted some vowels in text messaging, while in formal writing the respondents do not substitute letters with numbers. The researchers recommend to conduct more studies on the perceived influence of technological advancement such as cellular phone on the word construction in formal writing, improve the questionnaire so as to satisfy other elements stated in the Theory of Planned Behavior, formulate survey questions that will measure the respondents’ English language skills, conduct a study that would compare the spelling skills of cellular phone and non-cellular phone users, and conduct the study on a group of respondents who are cellular phone users and have a high competence in the English language.
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    Relationship between media exposure and attitude of Iloilo City Junior High School students towards indigenous peoples
    Amon, Abigail; Garzon, Ma. Mercedes (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)
    This research discusses the relationship between media exposure and the attitude of selected Iloilo City public junior high school students towards the indigenous peoples. Three hundred junior high school students from Bo. Obrero National High School, Iloilo City National High School, Mandurriao National High School, Ramon Avanceña National High School, and SPED - Integrated School for Exceptional Children served as respondents to a five-part questionnaire that included demographics, exposure to media and IPs, attitude, additional questions regarding the relationship between their media exposure and their attitude towards IPs, and the information they received and wished to receive from media. The researchers found that students were most exposed to online media and that they had low exposure to mediated content on indigenous peoples on all media platforms. It was concluded that respondents had an overall positive attitude towards indigenous peoples. Moreover, both the media industry and the educational system should be more responsible in supporting the IPs through wider media coverage and introduction to more media platforms.