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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Degree: search.filters.degree.Bachelor of Arts in Communication and Media StudiesSDG: search.filters.sdg.SDG 3 - Good health and well-being

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    Constraints and challenges on the use of emerging media among public high school teachers
    Benjamin, Louangel Jei D.; Guillen, Kaya A. (Division of Humanties, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    When the COVID-19 pandemic hit the Philippines, the Department of Education implemented distance learning which is primarily module-based to accommodate those that do not have the resources. However, literature has shown that teachers still use emerging media in order to communicate with their students. This study aimed to find out the constraints and challenges experienced when using emerging media during distance learning. It was guided by the social presence theory which centers on the differences in the degree of social presence using telecommunications media and how these differences affect the communication in terms of constraints and challenges. Using quantitative research design and a descriptive survey method, public junior high school teachers were given survey questionnaires to report their experiences on the use of emerging media. The results of this study revealed that emerging media plays a significant role despite distance learning being modulebased. The challenges are caused by the digital divide that led to the lack of budget and technological infrastructure while constraints are more concerned with the intimacy and immediacy depending on where the type of emerging media falls on the social presence scale. Overall, the challenges and constraints encountered by the respondents in using emerging media affects the communication and by extension, the teaching and learning experience in distance learning.
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    Exposure to anti-prostitution campaign and the level of awareness and knowledge of Rizal Estanzuela Residents and sex workers in Iloilo City towards task force on moral and values formation's anti-prostitution campaign
    Bayonita, Erlyn I.; Iniego, Christine Joy V.; Tetosera, Jimma Luz P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study aims to determine the exposure to anti-prostitution campaign and the level of awareness and knowledge of the residents of Rizal Estanzuela and the sex workers in Iloilo City towards Task Force on Moral and Values Formation's anti-prostitution campaign. It also intends to assess the needs of the existing campaign. It follows two sampling procedures: simple random sampling and purposive sampling procedure. The results will then be the basis for the production of the campaign materials. The respondents of this study will consist of both sex workers and residents of Rizal Estanzuela, Iloilo City. Based on the results of the study, the researchers found out that the residents of Rizal Estanzuela have average level of awareness and average level of knowledge towards the campaign. Sex workers in Iloilo City have high level of awareness but have average level of knowledge regarding the said campaign.
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    Study and stream: University students' behavior on online academic learning and their motivations for binge-watching on Netflix
    Banting, Ericka Marie; Bitoca, Joyce Anne Marie; Buergo, Angelika (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The Covid 19 pandemic brought Netflix to unprecedented heights, especially among people aged 18 to 24. The remote setup of learning enabled students to multi-task between their schoolwork and non-academic activities. In particular, this study looks into the phenomenon of binge-watching among communication students from a selected university who are direct subscribers of Netflix. Using the framework designed by Panda and Pandey (2017) on the motivations and outcomes of binge-watching among college students, this research investigates if there is a relationship between the university students' behaviors on online academic learning and the factors that motivate them to binge-watch TV shows/series on Netflix. The research design is quantitative in nature and data analysis utilizes the Pearson's R correlation. Findings show a moderately small, positive correlation between the university students' behavior towards online academic learning and their motivations to binge-watch TV shows/series on Netflix. This means that progress in the student's behavior on online academic learning signifies an increase in their motivations for binge-watching.
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    Selfies: Managing identities on Facebook among UPV students
    Asturias, JLee Mei G.; Torres, Agape May T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This study is a descriptive research on the filters commonly used in self-presentation on Facebook among college students. It describes the level of self-presentation and identifies the factors that influence self-presentation through selfies. The data comes from 310 undergraduate students of the University of the Philippines Visayas College of Arts and Sciences in school year 2015-2016, selected through purposive sampling and with the use of a standardized questionnaire distributed through snowball technique. Data analysis makes use of descriptive statistics such as measures of central tendency using frequency, percentage distribution and rank. The researchers conclude that there is an existing pattern on how respondents filter their selfies on Facebook. These filters are in terms of size, focus, angle, location, and occasion. The data also shows the manifestation of culture and relationships in posting selfies on Facebook. This research supports the theory Identity Management which suggests that identities are managed by individuals at different junctures of their culture and relationships. This study also concludes that UPV CAS students use selfies as a means of self-presentation and that the respondents agree towards positive self-presentation on Facebook.
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    Masculinity in Kinesics: The relationship between level of exposure to a film and judgment of masculinity
    Al-amin, Ibrahim Mohd T.; Bito-onon, Novelyn Anne A.; Villaruel, Adrienne B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-06)
    This study looks into men’s non-verbal communication particularly kinesics or body language as people’s basis for their judgement of masculinity. The aim of this study is to determine the relationship between the level of exposure to a film and people’s judgement of masculinity. With the mere exposure effect stating that repeated exposure increases familiarity, the researchers have come up with the assumption that repeated exposure to a film will lead people to judge masculinity through kinesic cues. A short independent film produced by the researchers showing two actors executing men’s kinesic cues particularly posture, smiling, nodding, eye contact and hand gestures were shown to 90 respondents assigned to different levels of exposure namely low, medium and high. A questionnaire was administered soon after. Results of the study revealed no significant relationship between the level of exposure to the film and people’s judgement of masculinity. Results have also shown that of the five kinesic cues used by this study, posture is the most observed and used to judge men’s masculinity. This is consistent with the findings of researchers like Vrugt and Luyerink (2000) On the other hand, results have also revealed that contrary to past studies like that of Kawamura Et. Al (2008), smiling is the least used to judge masculinity. The researchers have concluded that factors such as pre-conceived notions and stereotypes as well as culture may have affected such results. Overall, this study has proven that the kinesic cues of men however big or minimal have a bearing on people’s judgement of masculinity.