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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Degree: search.filters.degree.Bachelor of Arts in Communication and Media StudiesSDG: search.filters.sdg.SDG 16 - Peace, justice and strong institutions

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Now showing 1 - 10 of 16
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    Magandang lalake: A relational study on the level of exposure to the Korean flower boy image and the male K - drama viewers' concept of masculinity and gender performativity
    Britanico, Hannah D.; Figuracion, Ejay Christine L.; Gelvosa, Alysha Mae S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The research looks into the relationship between the male K-Drama viewers' level of exposure to the Korean flower boy image and their concept of masculinity and gender performativity, which are both in terms of appearance and demeanor. The flower boy image or the kkonminam represents a soft version of masculinity, which holds the balance of having good looks and proper demeanor, and is often seen portrayed by male K-Drama protagonists. This study is mainly grounded on Gerbner and Gross' Cultivation Theory, which gives emphasis to the media's impact on viewers' attitude and perception based on their amount of exposure. Judith Butler's Gender Performativity then serves as a supporting theory as it gives emphasis to an individual's understanding of gender and how they conduct themselves, as well as the media's role in producing and transmitting ideals of masculinity. This study uses a quantitative research design and uses the correlational method. In the analysis and interpretation of data, Spearman's Rank Correlation is used to answer the study's research problem. The results show that all the variables have a very weak positive relationship. Amongst the variables mentioned, only the level of exposure and gender performativity in terms of demeanor has statistical significance. Overall, the study concludes K-Dramas may have played a role in the respondents' concept of masculinity and gender performativity although there may be external variables involved, and that the media is a gateway for the presentation and recognition of various forms of masculinities.
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    Exposure of Ilonggo viewers to "My husband's lover" and "Dading" and their attitude towards homosexual parenthood
    Briones, Marie Jeanje; Nagallo, Larry John (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    This study explores the relationship between the level of exposure of Ilonggo viewers to gay themed dramas “My Husband’s Lover” and “Dading” and their attitude towards homosexual parenthood in terms of condemnation and tolerance, contact, morality, and stereotypes. The socio-demographic profile (gender, age, marital status, occupation, socio-economic, religion, and educational attainment) and social contact with homosexual parents of the viewers were also measured and correlated to their attitude towards homosexual parenthood. Joseph Klapper’s Reinforcement Theory and Robert Zajonc’s Mere Exposure Theory were employed to construct the theoretical framework of this study. A one shot survey was then administered among 400 respondents for this study as identified employing the Slovin’s Formula at 5% margin of error with 95% confidence level interval based on 2010 Census of Population and Housing Data. The sampling methodology used was Probability to Proportional to Size Sampling design, and to determine the barangays Cumulative Sum was utilized. Results showed that attitude scores towards homosexual parenthood significantly differs across level of exposure to gay themed dramas based on ANOVA result (p-value<0.001). Pairwise comparison further indicates that viewers with low exposure to gay themed dramas also have significantly lower attitude scores as compared to viewers with medium exposure and high exposure. However, no significant difference was found in attitude score between viewers with medium exposure and high exposure. In terms of the socio-demographics, age, gender, educational attainment and social contact to homosexual parents of the viewers also have significant relationship to their attitude towards homosexual parenthood. However, religious affiliations, marital status, and occupation were found statistically insignificant. Results are discussed in the context of Philippine culture.
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    Love teams vs. love teens: How the scripted relationships affect the perceptions and the attitudes of teenagers on REALationships
    Bolaño, April F.; Calubiran, Petty Dane C.; Dolor, Joanne Amor D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    Aside from being the second most avid television consumers, Filipinos especially teenagers, have become increasingly immersed to watching romantic-themed teleseryes by the different emerging love teams such as JaDine and KathNiel. The evident fandom to these love teams lead to the conduct of the study to identify the effects of the scripted portrayal of a romantic love and relationship to the perceptions and the attitudes of teenagers on romantic love. Research design using qualitative and quantitative approach was utilized. George Gerbner's Cultivation Theory was used to answer how exposure affects the perceptions and the attitudes of teenagers on romantic love. The survey was conducted among 90 qualified respondents across (3) three public high schools in Miag-ao, Iloilo. The 5—point Likert scale was used to measure the influence of the two love teams' teleseyes in the perceptions and the attitudes of teenagers. Results show that high exposure on teleseryes affect teenagers' perceptions and attitudes on romantic love as portrayed by the love teams. However, it was also noted as per results, that not all that were shown in the teleseryes are being mirrored by teenagers as real since they also critic if those depictions of romantic love really happen in reality.
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    Status of online selling in Iloilo City
    Blanco, Kathleen Kay T.; Nardo, Celina B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    From the advent of the Internet now comes its commercialization. E-commerce has emerged under which online selling is classified. This is a descriptive study which used survey interviewing method in order to assess the status of online selling in Iloilo City. In the process of data gathering, the snowball sampling was used in determining the respondents. Supplemental data from Department of Trade and Industry (DTI) - Iloilo, Bureau of Internal Revenue (BIR.) - Iloilo and Business Licensing and Permit Office (BPLO) of Iloilo City were also gathered for reference. Major findings of the study show that the number of online sellers in Iloilo is growing since 2010 and these sellers use social networking sites and online classified ads site for online selling. The result of the study also shows that online sellers are not fully aware of the laws that affect online selling and the aforementioned government agencies lack regulation over the said form of business. The researchers discern the need for policy convergence just as digital convergence is occurring.
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    Written words: A descriptive study on the uses and gratifications of wattpad writers
    Bernardo, Crystal Liz P.; Castor, Jizette Joy J.; Poly, Rhyene Janne S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This descriptive study is on the uses and gratifications of Filipino romance writers for writing in Wattpad, a free online writing community. The study is best explained by the Uses and Gratifications Theory of Blumler and Katz which states that specific forms of media content are sought out by the audience members based upon their individual need satisfactions. An online survey of 37 Filipino Wattpad romance writers shows the main use for writing in Wattpad is diversion or escape from the daily stress. The strongest gratification satisfied by Wattpad is affective or expression of emotion, pleasure, and aesthetic experiences. The result indicates that gender is a major influential factor in their uses and gratifications gained from writing in Wattpad. Wattpad empowers people who love writing not only because it is a free writing community but more so because it gives writers a sense of freedom from stress and freedom to express themselves.
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    Comparative analysis of the program format of TV Patrol and 24 Oras
    Berja, Alice Bernadette F.; Nidoy, Michelle Gay M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive-comparative study aims to determine the program format of the two mainstream TV news programs here in the Philippines: TV Patrol (ABSCBN) and 24 Oras (GMA). There are two types of TV news program format, standard format and tabloid format. Both formats are guided by four elements: segment, news selection, news delivery and language. Survey was used in measuring the knowledge of Ilonggo viewers on the program format of TV Patrol and 24 Oras. The study covered 12 barangays in Iloilo City with 400 respondents. Results of the data-gathering process showed that TV Patrol is in tabloid format while 24 Oras is in standard format. News delivery is the most tabloid element of TV Patrol while Language is the most standard element of 24 Oras. Both formats have implications to the viewers’ knowledge and perception towards the reality of news stories.
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    Constraints and challenges on the use of emerging media among public high school teachers
    Benjamin, Louangel Jei D.; Guillen, Kaya A. (Division of Humanties, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    When the COVID-19 pandemic hit the Philippines, the Department of Education implemented distance learning which is primarily module-based to accommodate those that do not have the resources. However, literature has shown that teachers still use emerging media in order to communicate with their students. This study aimed to find out the constraints and challenges experienced when using emerging media during distance learning. It was guided by the social presence theory which centers on the differences in the degree of social presence using telecommunications media and how these differences affect the communication in terms of constraints and challenges. Using quantitative research design and a descriptive survey method, public junior high school teachers were given survey questionnaires to report their experiences on the use of emerging media. The results of this study revealed that emerging media plays a significant role despite distance learning being modulebased. The challenges are caused by the digital divide that led to the lack of budget and technological infrastructure while constraints are more concerned with the intimacy and immediacy depending on where the type of emerging media falls on the social presence scale. Overall, the challenges and constraints encountered by the respondents in using emerging media affects the communication and by extension, the teaching and learning experience in distance learning.
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    Level of intention to use GIS among online journalists
    Bayog, Katrina Coleen; Buensuceso, Dayanara; Sabando, Fydah Marie (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    Geographical Information System or GIS is a new technology being used by different international news organizations to provide a more comprehensive reporting for their consumers. GIS is a data visualization tool which maps out the news articles linked to where they have happened, providing a more sophisticated visual output. However, despite the potential of GIS in journalism and reporting, there has been a limited use of this system in local and national news reporting, both online and on print in the Philippines. This study looks into the level of intention to use GIS by local online newspaper journalists in online news reporting. Using a framework derived from the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology, the researchers employ a non-experimental relational study design to determine which is the strongest predictor for intention to use GIS among the three constructs of UTAUT model—Performance Expectancy, Effort Expectancy and Social Influence. Their findings show that PPI-member journalists in Western Visayas had a high intention to use GIS in their online news reporting. The researchers recommend, for future study, the employment of the “actual use” construct of the Technology Acceptance Model (TAM) and/or the Unified Theory of Acceptance and Use of Technology (UTAUT). They also encourage an experimental design with the controlled and uncontrolled variables in conducting the test. This can give an accurate comparative depiction of journalists who were exposed to the explainer video from those who were not exposed.
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    Exposure to anti-prostitution campaign and the level of awareness and knowledge of Rizal Estanzuela Residents and sex workers in Iloilo City towards task force on moral and values formation's anti-prostitution campaign
    Bayonita, Erlyn I.; Iniego, Christine Joy V.; Tetosera, Jimma Luz P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study aims to determine the exposure to anti-prostitution campaign and the level of awareness and knowledge of the residents of Rizal Estanzuela and the sex workers in Iloilo City towards Task Force on Moral and Values Formation's anti-prostitution campaign. It also intends to assess the needs of the existing campaign. It follows two sampling procedures: simple random sampling and purposive sampling procedure. The results will then be the basis for the production of the campaign materials. The respondents of this study will consist of both sex workers and residents of Rizal Estanzuela, Iloilo City. Based on the results of the study, the researchers found out that the residents of Rizal Estanzuela have average level of awareness and average level of knowledge towards the campaign. Sex workers in Iloilo City have high level of awareness but have average level of knowledge regarding the said campaign.
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    Critical analysis of local newspapers' design
    Barbon, Krisna C.; Macahilo, September Noon A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.