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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Degree: search.filters.degree.Bachelor of Arts in Communication and Media StudiesSDG: search.filters.sdg.SDG 11 - Sustainable cities and communities

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Now showing 1 - 10 of 11
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    Ding, ang poster!: A reception analysis of Filipino Gen Z on teleserye posters
    Caleza, Candido Jose G.; Bacnutan , Zoe Milabeth B.; Roquillas, Sunday Vince T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2024-06)
    Posters are one of the promotional tools for creating awareness for an upcoming teleserye since they are the teleserye's official identity. By using the eight (8) design elements, particularly line, shape, texture, scale, tone, space, color, and typography, one may create a successful artwork. Accordingly, three (3) posters of Justin Besana, a graphic designer from ABS-CBN Star Cinema and Film Restoration, were used in this study, specifically Dirty Linen (2023), Darna (2022), and Ang Probinsyano (2021). in examining the Filipino Gen Zs’ perceptions of these visual elements in understanding the teleserye's themes and their motivation to watch the teleserye. Using purposive sampling, five (5) senior high school students from Miagao National High School were selected and interviewed in-depth using the crafted questionnaire based on the design elements, wherein the similarities and differences of their answers were analyzed using reception analysis. The study revealed that these elements were helpful in creating the respondents' prenoted (based on their experiences) or contextual meanings (based on other related elements) towards the posters. They were able to identity the teleserye’s themes and relate them to current Philippine issues, which concludes that through visualization, the respondents were able to make their own interpretation of the elements, resulting in them being either motivated or not to watch the whole teleserye. Thus, this study provides valuable insights for Communication and Media Studies students, graphic designers, and the public to better understand visual communication and literacy, as well as valuing the creative processes and visual storytelling through teleserye posters.
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    Kilig factor: The relationship-oriented themes in a very special love film series
    Calar, Helen Grace A.; Donguines, Khristian Mark (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    The research looks into the success of Filipino romantic comedy blockbuster films from another perspective, which is the kilig factor, by analysing the relationship-oriented themes embedded in the films. Kilig is defined as the flutter of excitement caused by romance while relationship- oriented themes refer to the verbal and non-verbal portrayals of romance by the lead characters. The subject of the research is the romantic comedy blockbuster film series A Very Special Love shown to Filipino audiences in 2008 to 2013. The objectives of the study were analyze the relationship-oriented themes presented in the films and the level of kilig it achieved. This study is grounded on the concepts of Berio’s SMCR Model of Communication by David K. Berlo, specifically giving emphasis on the two factors under Message which are the element and treatment to analyze the content of the film. This study used a descriptive research design and employed content analysis as the method. In order to analyze the content of the film series, the researchers formulated a codebook that was derived from the concept of relationship-oriented themes developed by Johnson and Holmes (2009) and the “Levels of Kilig” by Director Olivia Lamasan of Star Magic. The results of the content analysis shows that there are a total of 231 occurrences of relationship-oriented themes in the three films combined, and the second film You Changed My Life got the highest tally of 96 counts. In terms of relationship-oriented themes, gazing and smiling got the most number of occurrences with 43 instances. In conclusion, the film series A Very Special Love reached the highest level of kilig, Level 3 - kilig na nagpapatili, which theoretically proves that the film series is a successful Filipino romantic comedy blockbuster film.
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    Online masterpieces: DeviantArt as a platform of self-expression for Filipinos
    Cagalitan, Harvey B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)
    This thesis was written to explore the usage of the second generation of Web 2.0, specifically DeviantArt, on how Filipinos can use it for their own self-serving ends. The specific problem of the study is: How DeviantArt can act as a platform for self-expression for Filipino artists? The research objectives formulated includes: describing DeviantArt's functions, describing the typical Filipino users/contributors on the site, identifying the different artworks submitted, analyzing the functions of DeviantArt in relation to the artworks, and evaluating DeviantArt in how effective it is in satisfying the needs of artists. Out of more than 3, 000 members of the Filipino-Artists group, 51 were able to answer the provided questionnaire. Based on the general trends of the results, the site achieves the gratifications sought by online users. Owing to the variety and flexibility of available functions of DeviantArt, contributors are able to post and organize artwork that suits their own interests, allowing the promotion of skill and attracting reputation amongothers.
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    Fidelity of the film adaptation of the novel "Fifty shades of grey"
    Billones, Toni Rose D.; Tumbagahan, Angelique S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This undergraduate thesis is a critical analysis of film adaptation Fifty Shades of Grey to find out its fidelity to the novel in terms of character, setting, and plot using the Theory of Adaptation by Linda Hutcheon and the interpretation of film adaptations by John Desmond and Peter Hawkes. This study highlights the characteristics of the film as a medium especially when it is adapted from a literary work and selves as a guide for filmmakers in adapting literary works. It recommends that film producers should work with the author to create a more faithful adaptation especially to novel series like Fifty Shades. The analysis uses a codebook designed to allow cues to be counted and tallied to determine the elements carried over in the film adaptation. The researchers conclude that the film Fifty Shades of Grey is an intermediate adaptation of the novel with certain narrative elements specifically the character, setting and plot, undergoing addition or deletion in the adaptation process. The dropping of some characters caused a domino-effect on the other elements such as the setting and plot events. The film adaptation changed the mood of the story, from a very explicit into a more subtle form, by adding scenes that can be categorized as romantic rather than sensual
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    Hallyu: The K-Pop phenomenon a critical analysis of K-POP music
    Beguas, Ma. Veronica D.; Sinda, Krisha Kamille M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This thesis is a critical analysis of the factors that makes K-Pop music popular. The researchers wanted to objectively look at the music genre since there are only few studies of K-Pop despite its growing global attention in the entertainment industry.The study first traced the emergence of K-Pop, followed by the discussion of its packaging and promotion strategies as well as its implications on Philippine local music industry. The study used Commodification of Culture by Hannah Arendt and Theodore Adorno (1973) and the assumptions of Transnational Media Management Theory by Barbara Parker (1996). The proponents interviewed experts: 3 from the academe, 2 from the media organizations, 2 from the music industry and 2 representatives from K-Pop fan groups and with the Director of Korean Cultural Center in the Philippines. The proponents also did library and online research. The study found out that K-Pop started mainly from K-Dramas and that a combination of well-produced music and music videos, packaging and promotion strategies of Korean entertainment companies, both government and private sector efforts as well as the good adaptation to advance technologies have made K-Pop a global success.
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    Critical analysis of local newspapers' design
    Barbon, Krisna C.; Macahilo, September Noon A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.
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    Study and stream: University students' behavior on online academic learning and their motivations for binge-watching on Netflix
    Banting, Ericka Marie; Bitoca, Joyce Anne Marie; Buergo, Angelika (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The Covid 19 pandemic brought Netflix to unprecedented heights, especially among people aged 18 to 24. The remote setup of learning enabled students to multi-task between their schoolwork and non-academic activities. In particular, this study looks into the phenomenon of binge-watching among communication students from a selected university who are direct subscribers of Netflix. Using the framework designed by Panda and Pandey (2017) on the motivations and outcomes of binge-watching among college students, this research investigates if there is a relationship between the university students' behaviors on online academic learning and the factors that motivate them to binge-watch TV shows/series on Netflix. The research design is quantitative in nature and data analysis utilizes the Pearson's R correlation. Findings show a moderately small, positive correlation between the university students' behavior towards online academic learning and their motivations to binge-watch TV shows/series on Netflix. This means that progress in the student's behavior on online academic learning signifies an increase in their motivations for binge-watching.
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    The classification and regulation of AM Radio programs
    Balagosa, Sheena Marie K. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study "The Classification and Regulation of AM Radio Programs" provides us the reasons why there is a need to classify and reinforce regulation on AM radio programs based on the MTRCB guidelines, the KBP Code, and the opinion of Ilonggo radio listeners and broadcast practitioners. The study covered 12 barangays with 400 respondents and eight broadcast practitioners from four AM radio stations in Iloilo City. From the results of the study, we have found out that radio stations created program innovations that affected the listeners. There is a need to put classification in order to separate sensitive topics that are not suitable for all listeners, to protect children by knowing which programs they can listen to, to avoid hearing double meaning words, extremely violent stories and sensitive topics about sex. There is a need to reinforce regulation because of the failure to adhere to broadcast standards of some radio programs, KBP's leniency in the implementation of its rules and regulation and the effectiveness of self-regulation. Thus, we have the determined that there is a need to put classification and to reinforce regulation in AM radio programs to protect the moral values of Filipino radio listeners.
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    Signification of Filipino culture in the film RPG Metanoia
    Asuncion, April Angeli B.; Zante, Sheena Angelique D.; Piñano, Von Janatius (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    This study identifies and describes the different significations of Filipino Culture in the 3D animated film RPG Metanoia. It is supported by Semiotics’ basic claim that media texts are made up of signs, which are composed of two elements: the signifier and the signified. The signifier is the physical representation of a sign that is being perceived by the senses, while the signified are the meanings that are being associated with the sign. The signifiers in this study are the different physical representations of the different Components of Culture according to Panopio et al. (1978), namely, Norms, Ideas and Material Culture. Data were gathered through observation and were further analyzed using content analysis. An interview with the creators of the film was also conducted. Results show that the different significations of Filipino Culture in the film are Norms like Barkada System and Kwentuhan, Ideas which include the value of Pagkamasayahin and Belief in the Supernatural, and Material Culture which is signified by Filipino Clothing.
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    Self-disclosure and stages of relationship formation in social networking sites: The case of Facebook
    Arista, Mark Joshua O.; Ricopuerto, Maicah B. (Division of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2012-03)
    This study contributes to literature on computer-mediated communication, particularly online relationship formation. It serves as a source of information for people to know what kind of information they should disclose online, specifically on Facebook, and helps users to analyze and identify differences between their online and offline relationships. This study analyzed how online relationships are formed in Facebook in terms of self-disclosure and how users form relationships through their Facebook accounts. A total of 420 respondents answered the survey questionnaires designed to analyze online self-disclosure among Facebook users and the stages of relational development in Facebook. Results showed that respondents were reluctant to disclose information regarding personal matters, beliefs or religious convictions, relationships, and sex; and were willing to disclose information regarding their interests. Furthermore, it was found that the probability of online relationships like romantic relationships to develop is relatively small while relationships like being friends or acquaintances have the bigger chance to build up. It was also found that if a relationship was developed online, it undergoes certain stages which are similar to the stages of face-to-face relationships. This study concludes that Facebook users do not consider the site as a proper or right medium/channel for self-disclosure, especially of highly private and personal matters, which is the ground for relationships to develop. Meaning, the development of online romantic relationships is not always possible. Basically, interpersonal relationships in Facebook are confined to acquaintanceship which is grounded on common interests. Future researches could also explore other aspects of online relationships like anonymity or look at the role of Facebook in maintaining already existing relationships. An unstructured interview which can gather valuable insights from the respondents is also recommended. Other researchers can also test the quality and longevity of relationships which are initiated in Facebook and brought face-to-face.