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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Degree: search.filters.degree.Bachelor of Arts in Communication and Media StudiesSDG: search.filters.sdg.SDG 11 - Sustainable cities and communities

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Now showing 1 - 7 of 7
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    Hallyu: The K-Pop phenomenon a critical analysis of K-POP music
    Beguas, Ma. Veronica D.; Sinda, Krisha Kamille M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This thesis is a critical analysis of the factors that makes K-Pop music popular. The researchers wanted to objectively look at the music genre since there are only few studies of K-Pop despite its growing global attention in the entertainment industry.The study first traced the emergence of K-Pop, followed by the discussion of its packaging and promotion strategies as well as its implications on Philippine local music industry. The study used Commodification of Culture by Hannah Arendt and Theodore Adorno (1973) and the assumptions of Transnational Media Management Theory by Barbara Parker (1996). The proponents interviewed experts: 3 from the academe, 2 from the media organizations, 2 from the music industry and 2 representatives from K-Pop fan groups and with the Director of Korean Cultural Center in the Philippines. The proponents also did library and online research. The study found out that K-Pop started mainly from K-Dramas and that a combination of well-produced music and music videos, packaging and promotion strategies of Korean entertainment companies, both government and private sector efforts as well as the good adaptation to advance technologies have made K-Pop a global success.
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    Critical analysis of local newspapers' design
    Barbon, Krisna C.; Macahilo, September Noon A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.
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    Study and stream: University students' behavior on online academic learning and their motivations for binge-watching on Netflix
    Banting, Ericka Marie; Bitoca, Joyce Anne Marie; Buergo, Angelika (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The Covid 19 pandemic brought Netflix to unprecedented heights, especially among people aged 18 to 24. The remote setup of learning enabled students to multi-task between their schoolwork and non-academic activities. In particular, this study looks into the phenomenon of binge-watching among communication students from a selected university who are direct subscribers of Netflix. Using the framework designed by Panda and Pandey (2017) on the motivations and outcomes of binge-watching among college students, this research investigates if there is a relationship between the university students' behaviors on online academic learning and the factors that motivate them to binge-watch TV shows/series on Netflix. The research design is quantitative in nature and data analysis utilizes the Pearson's R correlation. Findings show a moderately small, positive correlation between the university students' behavior towards online academic learning and their motivations to binge-watch TV shows/series on Netflix. This means that progress in the student's behavior on online academic learning signifies an increase in their motivations for binge-watching.
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    The classification and regulation of AM Radio programs
    Balagosa, Sheena Marie K. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study "The Classification and Regulation of AM Radio Programs" provides us the reasons why there is a need to classify and reinforce regulation on AM radio programs based on the MTRCB guidelines, the KBP Code, and the opinion of Ilonggo radio listeners and broadcast practitioners. The study covered 12 barangays with 400 respondents and eight broadcast practitioners from four AM radio stations in Iloilo City. From the results of the study, we have found out that radio stations created program innovations that affected the listeners. There is a need to put classification in order to separate sensitive topics that are not suitable for all listeners, to protect children by knowing which programs they can listen to, to avoid hearing double meaning words, extremely violent stories and sensitive topics about sex. There is a need to reinforce regulation because of the failure to adhere to broadcast standards of some radio programs, KBP's leniency in the implementation of its rules and regulation and the effectiveness of self-regulation. Thus, we have the determined that there is a need to put classification and to reinforce regulation in AM radio programs to protect the moral values of Filipino radio listeners.
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    Signification of Filipino culture in the film RPG Metanoia
    Asuncion, April Angeli B.; Zante, Sheena Angelique D.; Piñano, Von Janatius (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    This study identifies and describes the different significations of Filipino Culture in the 3D animated film RPG Metanoia. It is supported by Semiotics’ basic claim that media texts are made up of signs, which are composed of two elements: the signifier and the signified. The signifier is the physical representation of a sign that is being perceived by the senses, while the signified are the meanings that are being associated with the sign. The signifiers in this study are the different physical representations of the different Components of Culture according to Panopio et al. (1978), namely, Norms, Ideas and Material Culture. Data were gathered through observation and were further analyzed using content analysis. An interview with the creators of the film was also conducted. Results show that the different significations of Filipino Culture in the film are Norms like Barkada System and Kwentuhan, Ideas which include the value of Pagkamasayahin and Belief in the Supernatural, and Material Culture which is signified by Filipino Clothing.
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    Self-disclosure and stages of relationship formation in social networking sites: The case of Facebook
    Arista, Mark Joshua O.; Ricopuerto, Maicah B. (Division of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2012-03)
    This study contributes to literature on computer-mediated communication, particularly online relationship formation. It serves as a source of information for people to know what kind of information they should disclose online, specifically on Facebook, and helps users to analyze and identify differences between their online and offline relationships. This study analyzed how online relationships are formed in Facebook in terms of self-disclosure and how users form relationships through their Facebook accounts. A total of 420 respondents answered the survey questionnaires designed to analyze online self-disclosure among Facebook users and the stages of relational development in Facebook. Results showed that respondents were reluctant to disclose information regarding personal matters, beliefs or religious convictions, relationships, and sex; and were willing to disclose information regarding their interests. Furthermore, it was found that the probability of online relationships like romantic relationships to develop is relatively small while relationships like being friends or acquaintances have the bigger chance to build up. It was also found that if a relationship was developed online, it undergoes certain stages which are similar to the stages of face-to-face relationships. This study concludes that Facebook users do not consider the site as a proper or right medium/channel for self-disclosure, especially of highly private and personal matters, which is the ground for relationships to develop. Meaning, the development of online romantic relationships is not always possible. Basically, interpersonal relationships in Facebook are confined to acquaintanceship which is grounded on common interests. Future researches could also explore other aspects of online relationships like anonymity or look at the role of Facebook in maintaining already existing relationships. An unstructured interview which can gather valuable insights from the respondents is also recommended. Other researchers can also test the quality and longevity of relationships which are initiated in Facebook and brought face-to-face.
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    Mga Ati sang Tina: a research on the communication symbols of the Ati marriage and healing rituals in Antique supplemented with a video documentary
    Abalajon, Inaj Mae Portugalete; Clores, Pauline Baysa; Fandiñola, Ciara Robyn Fernandez (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    Field studies in organizational communication include complex methods in data collection and analysis through interviews and production of video ethnography. This research focuses on the ethnography of the indigenous peoples (IPs), specifically the Atis. They hold the richest and most genuine culture the Philippines has. One important component that makes up culture is the rituals by the IPs that make up various symbols that bear meanings important to the communities where they belong to. However, through the years, these symbols are slowly fading because of the rise of new technologies. The waning purity of the rituals, together with its communication symbols, influenced this research to use media in preserving its remaining nature before it dies out. Through a video documentary, a concrete material can be passed through generations. This material with combination of facts and visuals creates a consistent and more efficient way of preserving what lacks in oral tradition. The researchers chose the Ati community in Brgy. Tina, Hamtic, Antique as subjects of this research. They used descriptive analysis in conducting the study. The data was gathered through participatory observation, SWOT analysis, ocular visits and immersion. The study outlined its framework according to the Organizational Culture Theory. The theory states that communication symbols are present in a community through verbal, physical and behavioural symbols. Another theory used in the study is the theory of Semiotics. The meanings behind these symbols are what we call the signified, while the symbols or objects attached to these meanings are the signifiers. Interviews were conducted to identify directly the meanings of the communication symbols from the Atis and experts themselves. The researchers were able to gather communication symbols (signifiers) from the marriage and healing rituals of the Ati community. Significantly, the meanings (signified) of ii these symbols show the Ati community’s strong feudal ties, and high respect for spirits and unseen forces. Furthermore, the lifestyle of the community depends on the available resources in their environment. Keywords: Indigenous People, Culture, Rituals, Video Documentary, Organizational Culture Theory, Communication Symbols