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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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2012 - 20163

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Degree: search.filters.degree.Bachelor of Arts in Communication and Media StudiesSDG: search.filters.sdg.SDG 11 - Sustainable cities and communities

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    Signification of Filipino culture in the film RPG Metanoia
    Asuncion, April Angeli B.; Zante, Sheena Angelique D.; Piñano, Von Janatius (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    This study identifies and describes the different significations of Filipino Culture in the 3D animated film RPG Metanoia. It is supported by Semiotics’ basic claim that media texts are made up of signs, which are composed of two elements: the signifier and the signified. The signifier is the physical representation of a sign that is being perceived by the senses, while the signified are the meanings that are being associated with the sign. The signifiers in this study are the different physical representations of the different Components of Culture according to Panopio et al. (1978), namely, Norms, Ideas and Material Culture. Data were gathered through observation and were further analyzed using content analysis. An interview with the creators of the film was also conducted. Results show that the different significations of Filipino Culture in the film are Norms like Barkada System and Kwentuhan, Ideas which include the value of Pagkamasayahin and Belief in the Supernatural, and Material Culture which is signified by Filipino Clothing.
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    Self-disclosure and stages of relationship formation in social networking sites: The case of Facebook
    Arista, Mark Joshua O.; Ricopuerto, Maicah B. (Division of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2012-03)
    This study contributes to literature on computer-mediated communication, particularly online relationship formation. It serves as a source of information for people to know what kind of information they should disclose online, specifically on Facebook, and helps users to analyze and identify differences between their online and offline relationships. This study analyzed how online relationships are formed in Facebook in terms of self-disclosure and how users form relationships through their Facebook accounts. A total of 420 respondents answered the survey questionnaires designed to analyze online self-disclosure among Facebook users and the stages of relational development in Facebook. Results showed that respondents were reluctant to disclose information regarding personal matters, beliefs or religious convictions, relationships, and sex; and were willing to disclose information regarding their interests. Furthermore, it was found that the probability of online relationships like romantic relationships to develop is relatively small while relationships like being friends or acquaintances have the bigger chance to build up. It was also found that if a relationship was developed online, it undergoes certain stages which are similar to the stages of face-to-face relationships. This study concludes that Facebook users do not consider the site as a proper or right medium/channel for self-disclosure, especially of highly private and personal matters, which is the ground for relationships to develop. Meaning, the development of online romantic relationships is not always possible. Basically, interpersonal relationships in Facebook are confined to acquaintanceship which is grounded on common interests. Future researches could also explore other aspects of online relationships like anonymity or look at the role of Facebook in maintaining already existing relationships. An unstructured interview which can gather valuable insights from the respondents is also recommended. Other researchers can also test the quality and longevity of relationships which are initiated in Facebook and brought face-to-face.
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    Mga Ati sang Tina: a research on the communication symbols of the Ati marriage and healing rituals in Antique supplemented with a video documentary
    Abalajon, Inaj Mae Portugalete; Clores, Pauline Baysa; Fandiñola, Ciara Robyn Fernandez (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    Field studies in organizational communication include complex methods in data collection and analysis through interviews and production of video ethnography. This research focuses on the ethnography of the indigenous peoples (IPs), specifically the Atis. They hold the richest and most genuine culture the Philippines has. One important component that makes up culture is the rituals by the IPs that make up various symbols that bear meanings important to the communities where they belong to. However, through the years, these symbols are slowly fading because of the rise of new technologies. The waning purity of the rituals, together with its communication symbols, influenced this research to use media in preserving its remaining nature before it dies out. Through a video documentary, a concrete material can be passed through generations. This material with combination of facts and visuals creates a consistent and more efficient way of preserving what lacks in oral tradition. The researchers chose the Ati community in Brgy. Tina, Hamtic, Antique as subjects of this research. They used descriptive analysis in conducting the study. The data was gathered through participatory observation, SWOT analysis, ocular visits and immersion. The study outlined its framework according to the Organizational Culture Theory. The theory states that communication symbols are present in a community through verbal, physical and behavioural symbols. Another theory used in the study is the theory of Semiotics. The meanings behind these symbols are what we call the signified, while the symbols or objects attached to these meanings are the signifiers. Interviews were conducted to identify directly the meanings of the communication symbols from the Atis and experts themselves. The researchers were able to gather communication symbols (signifiers) from the marriage and healing rituals of the Ati community. Significantly, the meanings (signified) of ii these symbols show the Ati community’s strong feudal ties, and high respect for spirits and unseen forces. Furthermore, the lifestyle of the community depends on the available resources in their environment. Keywords: Indigenous People, Culture, Rituals, Video Documentary, Organizational Culture Theory, Communication Symbols