UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

Browse

Filters

2008 - 20092

Settings

Degree: search.filters.degree.Bachelor of Arts in Broadcast CommunicationSDG: search.filters.sdg.SDG 11 - Sustainable cities and communities

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Level of influence of east asian countries in the Ilonggo culture through television
    Almedita, Florange R.; Chavez, Nahrielyn D.; Sotes, Mariel Yvonne L. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-10)
    This study is about the Level of Influence of East Asian Countries in the Ilonggo Culture. The researchers identified the different East Asian television shows aired in the two giant networks - ABS-CBN and GMA since January- July 2009 and determined the influence of these East Asian television shows in the Ilonggo culture in terms of attitude, lifestyle and music. Furthermore, the researchers also identified the role of television in shaping the culture of the people. The researchers did a survey on the residents of randomly selected barangays of Molo and Villa districts to determine the level of influence of these East Asian television shows on their culture. The results showed that majority of the respondents have a positive attitude and practice in terms of lifestyle specifically clothing and accessories and music towards East Asian television shows. Thus, East Asian television shows have an influence in the Ilonggo culture.
  • Thumbnail Image
    Item
    Toyang Ermitanya and the consumption of Iloilo City proper-based listeners vis-a-vis Miagao-based listeners
    Abenes, Darren Al B.; Concepcion, Ma. Emilee Anne R.; Paren, Ryan M. (Division of Social Sciences , College of Arts and Sciences, University of the Philippines Visayas, 2008-10)
    This study sought to study the following: 1) the consumption of listeners from the two groups of respondents from the urban community which is Iloilo City Proper vis a vis the rural community of Miagao, and 2) the way the listeners perceive such radio drama whether as something which convey issues in the society or as something which is purely entertaining. The researchers used two major steps in data gathering: survey and indepth interviews. One hundred respondents who were listeners of such drama participated, half of which came from both groups of respondents who were Iloilo City Proper-based and Miagao-based. The survey revealed that Iloilo City Proper-based respondents have a higher frequency of exposure to such drama compared Miagao-based respondents. It was also revealed that majority of the respondents from each group of respondents perceived Toyang Ermitanya as entertaining however, majority also claimed that they were also learning lessons and insights from it. Moreover, with the results and data collected and analyzed, the research itself revealed three prevailing forms in the consumption of such radio drama by both groups of listeners. First, Toyang Ermitanya as a medium for emotional release. Second, as a form of enjoyment. And third, Toyang Ermitanya as a medium where one could obtain pieces of information and advice from listening to it.