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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Start date: 2010SDG: search.filters.sdg.SDG 16 - Peace, justice and strong institutions

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    Comparative analysis of the program format of TV Patrol and 24 Oras
    Berja, Alice Bernadette F.; Nidoy, Michelle Gay M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive-comparative study aims to determine the program format of the two mainstream TV news programs here in the Philippines: TV Patrol (ABSCBN) and 24 Oras (GMA). There are two types of TV news program format, standard format and tabloid format. Both formats are guided by four elements: segment, news selection, news delivery and language. Survey was used in measuring the knowledge of Ilonggo viewers on the program format of TV Patrol and 24 Oras. The study covered 12 barangays in Iloilo City with 400 respondents. Results of the data-gathering process showed that TV Patrol is in tabloid format while 24 Oras is in standard format. News delivery is the most tabloid element of TV Patrol while Language is the most standard element of 24 Oras. Both formats have implications to the viewers’ knowledge and perception towards the reality of news stories.
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    Constraints and challenges on the use of emerging media among public high school teachers
    Benjamin, Louangel Jei D.; Guillen, Kaya A. (Division of Humanties, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    When the COVID-19 pandemic hit the Philippines, the Department of Education implemented distance learning which is primarily module-based to accommodate those that do not have the resources. However, literature has shown that teachers still use emerging media in order to communicate with their students. This study aimed to find out the constraints and challenges experienced when using emerging media during distance learning. It was guided by the social presence theory which centers on the differences in the degree of social presence using telecommunications media and how these differences affect the communication in terms of constraints and challenges. Using quantitative research design and a descriptive survey method, public junior high school teachers were given survey questionnaires to report their experiences on the use of emerging media. The results of this study revealed that emerging media plays a significant role despite distance learning being modulebased. The challenges are caused by the digital divide that led to the lack of budget and technological infrastructure while constraints are more concerned with the intimacy and immediacy depending on where the type of emerging media falls on the social presence scale. Overall, the challenges and constraints encountered by the respondents in using emerging media affects the communication and by extension, the teaching and learning experience in distance learning.
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    The socio-economic factors that affect the in-migration decision of street vendors in downtown Iloilo City
    Bebis, Mary Grace C.; Benetiz, Earl Cexanne B. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)
    The lack of employment opportunities and poverty encourages migration from the rural to urban areas. This study aimed to determine the socio-economic factors that affect the in-migration decision of street vendors in downtown Iloilo City. The data were gathered through purposive sampling of sixty street vendors. The results indicated that the respondents main reason for migrating is the perceived availability of job opportunities in the city. However, information asymmetry, disproved this notion. Age is the only significant factor which contributed in migration decision in this study. The younger an individual is, the higher is the tendency to migrate. Currently, there are no local policies geared towards the welfare of the street vendors. It is highly recommended that the street vendors should be relocated at one place and development of the neighboring towns of Iloilo City be effected to curb the influx of in- migration.
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    Level of intention to use GIS among online journalists
    Bayog, Katrina Coleen; Buensuceso, Dayanara; Sabando, Fydah Marie (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    Geographical Information System or GIS is a new technology being used by different international news organizations to provide a more comprehensive reporting for their consumers. GIS is a data visualization tool which maps out the news articles linked to where they have happened, providing a more sophisticated visual output. However, despite the potential of GIS in journalism and reporting, there has been a limited use of this system in local and national news reporting, both online and on print in the Philippines. This study looks into the level of intention to use GIS by local online newspaper journalists in online news reporting. Using a framework derived from the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology, the researchers employ a non-experimental relational study design to determine which is the strongest predictor for intention to use GIS among the three constructs of UTAUT model—Performance Expectancy, Effort Expectancy and Social Influence. Their findings show that PPI-member journalists in Western Visayas had a high intention to use GIS in their online news reporting. The researchers recommend, for future study, the employment of the “actual use” construct of the Technology Acceptance Model (TAM) and/or the Unified Theory of Acceptance and Use of Technology (UTAUT). They also encourage an experimental design with the controlled and uncontrolled variables in conducting the test. This can give an accurate comparative depiction of journalists who were exposed to the explainer video from those who were not exposed.
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    Exposure to anti-prostitution campaign and the level of awareness and knowledge of Rizal Estanzuela Residents and sex workers in Iloilo City towards task force on moral and values formation's anti-prostitution campaign
    Bayonita, Erlyn I.; Iniego, Christine Joy V.; Tetosera, Jimma Luz P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    This study aims to determine the exposure to anti-prostitution campaign and the level of awareness and knowledge of the residents of Rizal Estanzuela and the sex workers in Iloilo City towards Task Force on Moral and Values Formation's anti-prostitution campaign. It also intends to assess the needs of the existing campaign. It follows two sampling procedures: simple random sampling and purposive sampling procedure. The results will then be the basis for the production of the campaign materials. The respondents of this study will consist of both sex workers and residents of Rizal Estanzuela, Iloilo City. Based on the results of the study, the researchers found out that the residents of Rizal Estanzuela have average level of awareness and average level of knowledge towards the campaign. Sex workers in Iloilo City have high level of awareness but have average level of knowledge regarding the said campaign.
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    Impacts of DOH-led policy shifts on health workers and Iloilo public hospitals' management at the time of COVID-19
    Bauso, Christopher Mark C.; Dayata, Audrey Eurielle G.; Niñeza, Tristan L.; Zaldarriaga, Trisha I. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2023-07)
    This study explored the actual policy shifts in public hospitals in Iloilo Province during the first six months of the COVID-19 pandemic, from January to June 2020. The study looked into how the implementation of the DOH-crafted policies impacted healthcare delivery, the health workforce, and response to the care-seeking behavior of the patients. Key informant interviews (KII) and semi-structured interviews were employed among the hospital management and the frontline workers of Rep. Pedro G. Trono Memorial Hospital and DOH-retained Western Visayas Sanitarium and General Hospital to gather data for the study. The KJI were participated in by the hospital chiefs and the IPC heads. Meanwhile, doctors, nurses, medical technologists, admitting clerks, and non-medical health workers were respondents of semi-structured interviews to determine the impacts of the new policies. Conforming to the available literature on pandemic response, this study revealed that optimal conditions were not readily achieved in the public hospitals under this study, mainly due to lack of resources to materialize the DOH-mandated changes. The policies were not fit to the current structure and service capacity of the hospitals and health workers carried the burden of ensuring adequate delivery of care. We discovered that health workers were exhaustively working despite the lack of government support in terms of benefits, compensation, and hazard pays. Furthermore, health workers encountered difficulties in rendering immediate care to patients who initially avoided hospital care resulting in an increased number of recorded ER deaths. Overall, we observed that the hospitals were able to keep up with the policy shifts through exploring feasible alternatives. However, DOH-retained institutions garner more favorable outcomes than public district hospitals since resources were directly transferred to them from the DOH Regional Office. Crafting context-specific policies addressing public health crises is recommended following the results of this study.
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    Sa ginhalinan it Akean: A postcolonial analysis on the Talibong Tradition of the Taong Labas of the Municipalities of Libacao, Madalag, and Malinao, in the province of Aklan
    Bautista, Theodore Ricardo R. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The Talibong is a fighting bolo of the Panay Bukidnon of the Central Panay mountain range, but is also common among the lowland agricultural communities in Aklan. Often characterized by carvings on its hilt and ornaments such as old coins embedded on its sheath, the Talibong is part of the daily attire of the Akeanon Bukidnon who live in the interiors of Libacao, Madalag, and Malinao; a hinterland people who, historically, have been ‘othered’ by the predominantly Christian lowlanders and branded with derogatory terms such as buyongs (savages/bandits), buki (rustic/uneducated), or mundos (of the mountains). As of the present, the Province of Aklan has made the Talibong into one of the key symbols of Akeanon cultural heritage - with it now being displayed in the offices of local government officials and representing the province in digital posters promoting Akeanon culture for ecotourism. By viewing the history of upland-lowland relations in the province through Francis Gealogo’s concept of the Taong Labas and Gayatri Spivak’s theory of ‘othering’, this thesis looks into how these hinterland communities were ‘othered’ during the colonial period up to contemporary times; identifying how the Talibong had once become a defining representation of a perceived savagery, backwardness, and culture of violence ascribed to these communities by those in the town centers. With the use of archival sources pertaining to accounts of these hinterland peoples in the late 19th century up to the present and key informant interviews with elders from the town centers and the very cultural bearers of the tradition, this thesis points out that the hinterland peoples of the interiors of Libacao, Madalag, and Malinao are historically the Taong Labas of Aklan, whose Talibong tradition has been appropriated by the centers, in their bid to construct a genuine local identity built upon the notion of indigeneity.
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    Critical analysis of local newspapers' design
    Barbon, Krisna C.; Macahilo, September Noon A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.
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    Continuity and change: A generational comparison of the social representations of Martial Law in the Philippines (1972-1986)
    Bandoy, Laarni Lee V.; Mecenas, Eunice Marinelle Pamela C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2023-07)
    A nation’s understanding of past events has implications on its national identity since it provides a point of commonality and continuation especially for nationally significant events. For the Philippines, this would be the Martial Law Period (1972-1986). Social psychological inquiries into the representation of military7 dictatorship were explored through the construct of collective memories, and previous studies on the representations of history have found that they arc aligned with Mannheim’s theory of generational effects. The current study intended to explore the generational differences in the social representations of Martial Law in the Philippines using a structural approach to Moscovici’s Social Representation Theory. Employing a mixed-method approach, this study made use of the Hierarchical Evocation Model to analyze the data collected. The findings of this study show that there is both continuity and change in the social representations of the two generational cohorts who experienced and did not experience living through the Martial Law Period. The social representations of both cohorts were grounded on concepts like politics, power, and social values such as human rights and freedom. One difference was how their social representations of the Martial Law Period were structured since the younger cohort lacked a central core, indicating a gradual change of social representations of the period over time. The way the period was objectified also differed, as the older cohort mentioned a larger selection of socio-economic changes during the period, and the younger cohort mentioned concepts of democracy and the EDSA Revolution. This study supports the generational effects conceptualized by Mannheim (1952), reflects the convergence of social representations of two generations through time as observed by Montiel (2010), and may be useful in identifying the changes in the social representations of the Martial Law Period because of historical distortion.
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    The classification and regulation of AM Radio programs
    Balagosa, Sheena Marie K. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study "The Classification and Regulation of AM Radio Programs" provides us the reasons why there is a need to classify and reinforce regulation on AM radio programs based on the MTRCB guidelines, the KBP Code, and the opinion of Ilonggo radio listeners and broadcast practitioners. The study covered 12 barangays with 400 respondents and eight broadcast practitioners from four AM radio stations in Iloilo City. From the results of the study, we have found out that radio stations created program innovations that affected the listeners. There is a need to put classification in order to separate sensitive topics that are not suitable for all listeners, to protect children by knowing which programs they can listen to, to avoid hearing double meaning words, extremely violent stories and sensitive topics about sex. There is a need to reinforce regulation because of the failure to adhere to broadcast standards of some radio programs, KBP's leniency in the implementation of its rules and regulation and the effectiveness of self-regulation. Thus, we have the determined that there is a need to put classification and to reinforce regulation in AM radio programs to protect the moral values of Filipino radio listeners.