UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

Browse

Search Results

Now showing 1 - 10 of 38
  • Item
    An analysis of the factors affecting women's decision to participate in the informal sector of Iloilo City
    Cabrera, Ma. Luz Sophia L.; Gonzaga, Lenny S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2004-03)
    The study looked into the factors affecting women’s decision to participate in either the informal or the formal sector in the City Proper district of Iloilo City. The study has 126 respondents who were randomly chosen from the four barangays of Iloilo City proper namely; General Hughes, Ortiz, Rizal Pala-Pala I, and Rizal Pala- Pala II. Fifty percent of the respondents were women who are working in the informal sector as they are the focus of the study. The other half of the respondents is the women working in the formal sector of the economy. The dependent variable is a dichotomous variable assuming the value of 1 if the respondent prefers working in the informal sector and 0 if otherwise. The independent variable identified for the study are the: age of the respondent, number of years in school, number of children below 7 years of age in the household, civil status, household size, status in the household, household annual income, respondent’s other sources of income. The equation was estimated using binary logistic regression. Multivariate analysis revealed that age of respondent, number of years schooling, number of children below 7 years of age in the household and the status in household are significant within the 5% level of significance. Moreover, the chi- square value of 40.88 which is also significant at 5% level shows that the model is significant in determining the factors affecting the decision to participate in either the informal or the formal sector.
  • Thumbnail Image
    Item
    Conviviality and rebranding the T'nalak Festival's celebration of cultural diversity towards unity in South Cotabato
    Caaya, Hinz Benedict S., III (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2022-07)
    The T’nalak Festival in South Cotabato has gained attention in recent years due to its entertaining activities and unique cultural experience. During the festival, the multi- ethnoreligious cultures of the province are being highlighted especially in its street dancing event despite the history of conflicts in Mindanao. With an increasing interest in the festival, this study explores the T’nalak festival in the field of Festival Research particularly on the Cultural Studies perspective. Guided by Gerard Delanty’s Theory on Cultural Encounters specifically the encounter of cultural acceptance and Orly Levy et al’s definition of Cosmopolitanism, this study argues that in South Cotabato’s T’nalak Festival cultural acceptance is actively being reinforced for promoting unity in diversity and cosmopolitanism. Furthermore, this allows the province to utilize the festival in rebranding its image away from a province pictured with conflict and violence to a province of peaceful coexistence. Through an oral interview of festival organizers, initiators, tourism employees, community workers, volunteer, and festival participants along with analyzing government reports, pictures, videos, and existing literatures. This study finds that the T’nalak festival is a conscious effort - an invented tradition for the promotion of harmonious relationship among the multi-ethnoreligious population and a strategy that counters the negative perception about South Cotabato. The festival serves as an avenue for promotion, celebration, education and information, preservation, and unity along with the assertion of the individual local and collective community identities.
  • Thumbnail Image
    Item
    International remittances on health expenditures of Filipino households
    Braña, Juan Gabriel P.; Ramirez, Michael Benjamin S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2024-06)
    International remittances have become a substantial source of income for recipient households, which are utilized to finance different household expenditures such as consumption expenditures and investments. Previous studies in other countries have determined the impacts of international remittance on households' different expenditure types, but studies on its effect on health expenditures are limited. This study analyzed the marginal effects of international remittances on Filipino households’ health expenditure and its types - medical products, outpatient medical services, and hospital in-patient services, utilizing the 2018 Family and Income Expenditure Survey of the Philippine Statistics Authority. Using the ordinary least squares regression method, the researchers find a positive significant effect of international remittances on household health expenditure and its types. A one PHP increase in international remittances significantly increases the total medical care of a household by 0.026 PHP, the medical products expenditure of a household by 0.014 PHP, the outpatient medical services expenditure of a household by 0.005 PHP, and the hospital in-patient services expenditure of a household by 0.007 PHP. However, the effects of international remittances on Filipino households' health expenditures vary across regions.
  • Thumbnail Image
    Item
    Media preferences of local advertisers in Iloilo City
    Bonifacio, Nuevelar; Kawaguche, Gretchen (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2006-10)
    This Broadcast Research is entitled "Media Preferences of Local Advertisers in Iloilo City. " The objectives of this study are to identify the local advertisers in Iloilo City, to categorize local advertisers, to determine the type of medium used in advertising a product, to differentiate the characteristics of each medium in advertising a product, and to find out the reasons why businessmen advertise a product. The study has 20 respondents. The researchers categorized the different businesses into four such as food, health, general services and housing utilities. The researchers gather the data through survey. Based on the results of the survey, it shows that businessmen in every category have different media preferences. The data shows that in food and health category, the most preferred medium was newspaper. In general services category, radio was the most preferred medium. However, in housing utilities category, radio and tri-media was the most preferred medium by the advertisers. Moreover, the respondents identified reasons why they advertise. It to was found bring out that businessmen engaged in advertising to bring new products to the attention of the consumers to buy or accept a product. Next, they advertise to maintain and defend markets for established brands, followed by helping potential customers choose among competing brands. And the last reason was to increase the use of goods and services among customers.
  • Thumbnail Image
    Item
    Stakeholder dynamics in the Kabalikat sa Kabuhayan (KSK) farmers' training Program and its impact on local farmers
    Bongcayo, Kate Jocelle A.; Marcon, Jo-Ann Marie O. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2019-06)
    This research study investigates the collaboration of the stakeholders involved in the implementation of Kabalikat sa Kabuhayan (KSK) Fanners' Training Program and its impact on the socio-economic condition of the local fanners in Municipality of Badiangan and Iloilo City. Using key informant interviews of actors involved in the program implementation and a survey of participants, the dynamics and mechanisms of the stakeholder collaboration and its effects were identified. The data revealed that the KSK was implemented through the joint efforts of SM Foundation (SMFI), regional offices of the national government agencies such as the Department of Agriculture (DA) and Department of Social Welfare and Development (DSWD) and their local counterparts in the governments of Badiangan and Iloilo City, Harbest Agribusiness Corporation, and the venues for the training program, Ephrathah Fanns and Tiu Cho Teg-Ana Ros Foundation Integrated School. These organizations from the public and private sectors worked together, each having a specific role, in conducting the training sessions of the KSK in the span of 12 weeks. The KSK was designed as a dual-tech training program composed of briefing and hands-on field practice. Accordingly, it was assessed by the participants to have a positive impact for both locales since the training program provided more knowledge on farming practices as well as generated more sources of livelihood that led to increased income and improved quality production. Also, the training became a ground for participants to form external social ties and build their networks to gain opportunities to sell their produce in local markets and in large supermarkets.
  • Thumbnail Image
    Item
    Status of online selling in Iloilo City
    Blanco, Kathleen Kay T.; Nardo, Celina B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    From the advent of the Internet now comes its commercialization. E-commerce has emerged under which online selling is classified. This is a descriptive study which used survey interviewing method in order to assess the status of online selling in Iloilo City. In the process of data gathering, the snowball sampling was used in determining the respondents. Supplemental data from Department of Trade and Industry (DTI) - Iloilo, Bureau of Internal Revenue (BIR.) - Iloilo and Business Licensing and Permit Office (BPLO) of Iloilo City were also gathered for reference. Major findings of the study show that the number of online sellers in Iloilo is growing since 2010 and these sellers use social networking sites and online classified ads site for online selling. The result of the study also shows that online sellers are not fully aware of the laws that affect online selling and the aforementioned government agencies lack regulation over the said form of business. The researchers discern the need for policy convergence just as digital convergence is occurring.
  • Thumbnail Image
    Item
    Analysis of the cost structure and profitability of small-scale catfish farming in Zarraga, Iloilo
    Biene, Brylle D.; Tayco, Zaphara Mae M. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    Catfish farming has contributed significantly to the economy of Zarraga, Iloilo. Currently however there are a few existing literature on the economic viability of the venture. This study was undertaken to bridge that gap. Nineteen small-scale catfish farmers were chosen as respondents of the study using simple random sampling method. This study evaluated the economic performance of small-scale catfish farming using cost and return analysis. Measures and indicators of profitability such as benefit-cost ratio, rate of return on capital investment, payback period and break-even points were solved to determine profitability. Sensitivity analysis was also done to examine the effect of changes in major variables on the profitability of small-scale catfish farms. Results showed that small-scale catfish farming in Zarraga, Iloilo is profitable with positive pure, gross and financial profit. The findings also indicated that it is more sensitive to changes in the market price of catfish compared to changes in the prices of major inputs such as feeds, fingerlings and labor. It is recommended that local government programs such as fingerlings dispersal and research supporting catfish farming will be carried out.
  • Thumbnail Image
    Item
    Persuasive effects of E-Vat television advertisements
    Biaoco, Althea June S.; Trasporto, Jose Donel T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10)
    It is a brutal fact that the Philippines is actually facing one of the most crucial periods in history. Filipinos are confronted with so many issues that caused turmoil and even division among them. One of these issues is the passage of RA 9337 or the E-VAT Law. For the government, the reformed VAT law is the solution to the economic crisis since when tax collection improves the deliver of basic services will also improve. Through E-VAT Television advertisements, some basic information regarding the said law was made public. This study traces the factors affecting the knowledge and views of the people towards the E- VAT LAW. This aims to know if these E-VAT advertisements are persuasive enough to convince the people to believe in the essence of the law. It was found out that respondents have a moderate level of knowledge and an uncertain attitude towards the E-VAT law despite the presence of these advertisements. According to the theory of persuasion, there should be attitude change after seeing the persuasive message in this case, the E-VAT TV advertisements. The result of the study showed that many people are in doubt if the government could really carry out all the responsibilities they owe the people. This then poses a question on the impact of the persuasive message to the respondents or the people. Furthermore, two major reasons were viewed as major factors which affected the results of the study. These are the message-related barriers as well as the respondent-related barriers. Message-related barriers include the type of text presented, the credibility, reliability and convincing power of the intended message as well as the attractiveness of the message. On the other hand, the existing knowledge of the respondents that may come from other sources of information regarding the law and their biases and personal predispositions also blocked the persuasiveness of the E-VAT TV advertisements.
  • Thumbnail Image
    Item
    Comparative analysis of the program format of TV Patrol and 24 Oras
    Berja, Alice Bernadette F.; Nidoy, Michelle Gay M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive-comparative study aims to determine the program format of the two mainstream TV news programs here in the Philippines: TV Patrol (ABSCBN) and 24 Oras (GMA). There are two types of TV news program format, standard format and tabloid format. Both formats are guided by four elements: segment, news selection, news delivery and language. Survey was used in measuring the knowledge of Ilonggo viewers on the program format of TV Patrol and 24 Oras. The study covered 12 barangays in Iloilo City with 400 respondents. Results of the data-gathering process showed that TV Patrol is in tabloid format while 24 Oras is in standard format. News delivery is the most tabloid element of TV Patrol while Language is the most standard element of 24 Oras. Both formats have implications to the viewers’ knowledge and perception towards the reality of news stories.
  • Thumbnail Image
    Item
    Social responsibility on the use of media technology
    Beloya, Marian Kristina C.; Camancho, Rea Micah C.; Perez, Mary Lydannie V.; Villanueva, Ma. Emilie M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10-21)
    This study is about responsibility on the use of media technology specifically cellular phones. The study is done through a survey measuring on respondents’ behavior and awareness of social responsibility pertaining to the use of cellular phone. Residents of UPV Miagao dormitories (Balay Apitong, Balay Gumamela, Balay Lampirong, Balay Kanlaon, and Balay Madyaas) were chosen as respondents to the study. The results of the study show that the respondents are Aware of their social responsibility but they are Sometimes responsible in using their cellular phone and as senders and receivers. Therefore, the UPV Miagao dormitory residents are Quite Socially Responsible on the use of media technology specifically cellular phones.