Undergraduate Theses
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13
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Item Comparative analysis of the program format of TV Patrol and 24 OrasBerja, Alice Bernadette F.; Nidoy, Michelle Gay M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)This descriptive-comparative study aims to determine the program format of the two mainstream TV news programs here in the Philippines: TV Patrol (ABSCBN) and 24 Oras (GMA). There are two types of TV news program format, standard format and tabloid format. Both formats are guided by four elements: segment, news selection, news delivery and language. Survey was used in measuring the knowledge of Ilonggo viewers on the program format of TV Patrol and 24 Oras. The study covered 12 barangays in Iloilo City with 400 respondents. Results of the data-gathering process showed that TV Patrol is in tabloid format while 24 Oras is in standard format. News delivery is the most tabloid element of TV Patrol while Language is the most standard element of 24 Oras. Both formats have implications to the viewers’ knowledge and perception towards the reality of news stories.Item Fecundity and Oocyte size in the flyingfish (Cheilopogon arcticeps) from Lanuza Bay, Surigao Del SurBelaza, Yeuclaire Dorothy M. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2018-06)The relationship of fecundity and oocyte diameter to body size and other reproductive aspects of the flying fish, Cheilopogon arcticeps in Lanuza Bay were investigated in this study. Gravimetric method or weight method was used in order to estimate the fecundity of 35 mature female C.arcticeps ranging from 17.8-23.6 cm standard length. Total fecundity of C.arcticeps ranged from 1,126 - 41,684 while its oocyte diameter ranged from 0.8 -3.6 mm. The relationship of fecundity to standard length (SL) showed variable results and poor correlation. This may be indicative of a unique reproductive strategy of this species. Egg size to standard length showed an increasing trend but a weak correlation. In general smaller egg diameters were observed in smaller size class SL and bigger egg diameters appear in larger SL. The relationship of fecundity to gonad weight showed a positive linear correlation and increasing data .Thus as gonad weight increases, fecundity increases too. The correlation between fecundity and total length shows a weak relationship, however the correlation between fecundity and gonad weight show a stronger relationship. The present study aim to exhibit additional information on the rare documentation of flyingfish in the country.Item The socio-economic factors that affect the in-migration decision of street vendors in downtown Iloilo CityBebis, Mary Grace C.; Benetiz, Earl Cexanne B. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-03)The lack of employment opportunities and poverty encourages migration from the rural to urban areas. This study aimed to determine the socio-economic factors that affect the in-migration decision of street vendors in downtown Iloilo City. The data were gathered through purposive sampling of sixty street vendors. The results indicated that the respondents main reason for migrating is the perceived availability of job opportunities in the city. However, information asymmetry, disproved this notion. Age is the only significant factor which contributed in migration decision in this study. The younger an individual is, the higher is the tendency to migrate. Currently, there are no local policies geared towards the welfare of the street vendors. It is highly recommended that the street vendors should be relocated at one place and development of the neighboring towns of Iloilo City be effected to curb the influx of in- migration.Item Level of intention to use GIS among online journalistsBayog, Katrina Coleen; Buensuceso, Dayanara; Sabando, Fydah Marie (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)Geographical Information System or GIS is a new technology being used by different international news organizations to provide a more comprehensive reporting for their consumers. GIS is a data visualization tool which maps out the news articles linked to where they have happened, providing a more sophisticated visual output. However, despite the potential of GIS in journalism and reporting, there has been a limited use of this system in local and national news reporting, both online and on print in the Philippines. This study looks into the level of intention to use GIS by local online newspaper journalists in online news reporting. Using a framework derived from the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology, the researchers employ a non-experimental relational study design to determine which is the strongest predictor for intention to use GIS among the three constructs of UTAUT model—Performance Expectancy, Effort Expectancy and Social Influence. Their findings show that PPI-member journalists in Western Visayas had a high intention to use GIS in their online news reporting. The researchers recommend, for future study, the employment of the “actual use” construct of the Technology Acceptance Model (TAM) and/or the Unified Theory of Acceptance and Use of Technology (UTAUT). They also encourage an experimental design with the controlled and uncontrolled variables in conducting the test. This can give an accurate comparative depiction of journalists who were exposed to the explainer video from those who were not exposed.Item Hallyu: The K-Pop phenomenon a critical analysis of K-POP musicBeguas, Ma. Veronica D.; Sinda, Krisha Kamille M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)This thesis is a critical analysis of the factors that makes K-Pop music popular. The researchers wanted to objectively look at the music genre since there are only few studies of K-Pop despite its growing global attention in the entertainment industry.The study first traced the emergence of K-Pop, followed by the discussion of its packaging and promotion strategies as well as its implications on Philippine local music industry. The study used Commodification of Culture by Hannah Arendt and Theodore Adorno (1973) and the assumptions of Transnational Media Management Theory by Barbara Parker (1996). The proponents interviewed experts: 3 from the academe, 2 from the media organizations, 2 from the music industry and 2 representatives from K-Pop fan groups and with the Director of Korean Cultural Center in the Philippines. The proponents also did library and online research. The study found out that K-Pop started mainly from K-Dramas and that a combination of well-produced music and music videos, packaging and promotion strategies of Korean entertainment companies, both government and private sector efforts as well as the good adaptation to advance technologies have made K-Pop a global success.Item The degree of potency of emojis to substitute the written language in Facebook MessengerBechayda, Kristelle Mae S.; Jaruda, Ma. Ella Dean R.; Pavillar, Gliza Mae D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)This is an undergraduate study of how potent the emojis are in substituting the written language in Facebook Messenger. Purposive sampling was used in determining the 127 respondents in Iloilo National High School. Survey questionnaires were utilized in gathering the data. By using Kincaid's Convergence Model of Communication, Semiotics Theory and Uses and Gratification Theory, the researchers used descriptive method to analyze the potency of emojis by studying the respondent’s mutual understanding on their use of emojis. Mutual understanding is further determined by getting the individual field of experience of each respondent. The field of experience in this study includes the level of knowledge on the use of emojis, commonly used emojis, reasons why they use emojis and the capability of emojis in conveying messages. The findings of the study showed that emojis are highly potent in substituting the written language in Facebook Messenger.Item Exposure to anti-prostitution campaign and the level of awareness and knowledge of Rizal Estanzuela Residents and sex workers in Iloilo City towards task force on moral and values formation's anti-prostitution campaignBayonita, Erlyn I.; Iniego, Christine Joy V.; Tetosera, Jimma Luz P. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)This study aims to determine the exposure to anti-prostitution campaign and the level of awareness and knowledge of the residents of Rizal Estanzuela and the sex workers in Iloilo City towards Task Force on Moral and Values Formation's anti-prostitution campaign. It also intends to assess the needs of the existing campaign. It follows two sampling procedures: simple random sampling and purposive sampling procedure. The results will then be the basis for the production of the campaign materials. The respondents of this study will consist of both sex workers and residents of Rizal Estanzuela, Iloilo City. Based on the results of the study, the researchers found out that the residents of Rizal Estanzuela have average level of awareness and average level of knowledge towards the campaign. Sex workers in Iloilo City have high level of awareness but have average level of knowledge regarding the said campaign.Item Optimization of parameters for the Fe-humic acid complex formation using cyclic voltammetryBautista, Coleen M. (Department of Chemistry, College of Arts and Sciences, University of the Philippines Visayas, 2019-06)Humic acid extracted from an artesian well located at Sta. Barbara, Iloilo was used to generate an Fe-HA complex as a potential additive to bio floc systems to augment the essential mineral Fe. The humic acid obtained was black in color and had a powdery texture after oven-drying. The Fe-HA complex were prepared using Fe3+ ions at different pH values specifically at pH 8, 9 and 10. Formation of the complex was investigated using the cyclic voltammetry to determine the ideal conditions to maximize the binding of the metal ion. The results showed that there are two oxidation and reduction cycles which suggests that there are two species undergoing oxidation and reduction. It is possible that the free iron and the Fe in the complex are undergoing a redox cycle although the quinone group in the humic acid can also act as a redox center. Atomic Absorption Spectroscopy can help corroborate the amount of complex formed to help deduce the redox active center.Item Phytochemical screening, antibacterial and antioxidant activity of Ethanolic seed extract of Kadios (Cajanus cajan) from Igbaras, Iloilo, PhilippinesBautista, Lance Ruther E. (Department of Chemistry, College of Arts and Sciences, University of the Philippines Visayas, 2016-06)Natural products are products which may have been chemically synthesized, through semi- or total synthesis. The presence of these natural sources gave us greater opportunity for discovery and different innovations, as answers to the emerging needs of the people. This study focused on the chemical properties, antibacterial and antioxidant activity, of Cajanus cajan, popularly known as Kadios, from Igbaras, Iloilo, Philippines. A total of 371.98 grams of air-dried C. cajan seeds was macerated to 1000 mL of ethanol for 72 hours. The concentrated extract was subjected to three tests and assays. All tests were done in triplicates. The test for phytochemicals, which served as the preliminary screening, revealed that the ethanolic extract of Kadios seeds contains alkaloids, flavonoids, phenols, saponins, tannins, quinones, and steroids. The antibacterial assay showed that the ethanolic seed extract of C. cajan can inhibit the growth of Gram-negative bacteria, E. coli, with zone of inhibition equal to 10.3 ±2.15 mm to 33 ± 1.63 mm. The antioxidant assay revealed that the extract has positive inhibition only at high concentration against DPPH, and so IC50 was further determined to be 27,310 ug/mL. Statistical analyses were also done, and confirmed that there is significant difference among the data at (P<0.05). Summing up, the extract has antibacterial activity and minimal or almost close to zero antioxidant activity, while containing a remarkable number of secondary metabolites causing the chemical activities of the extract.Item What makes you stay: A test of the investment model on relationaship persistenceBatisla-ong, Zyra Lee A. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2017-06)This study focused on the perception of relationship persistence of women through satisfaction, quality of alternatives, investment size, and commitment in light of infidelity. Survey and interview sessions were conducted among 85 women, aged 24-50 years old, from Iloilo City and Jordan, Guimaras. The results show that satisfaction, quality of alternatives, and commitment level positively affects the decision of women in persisting through with their relationships while investment size did not have any influence in women's perception of relationship persistence. Qualitative data was also used to support the results of the data analysis