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Undergraduate Theses

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End date: 2009SDG: search.filters.sdg.SDG 16 - Peace, justice and strong institutions

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    Print media exposure and the attitude of graduating mass and broadcast communication students toward classified ads
    Cabanilla, Richelle T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1988-02)
    Hypothetically, frequency of exposure to an object or idea affects one’s attitude toward it. Such premise was used for this particular study. An attempt is made to determine if any relationship exists between exposure to print media, specifically to newspapers, and attitude toward the classified ads. Totalling 67 in all, graduating Mass and Broadcast Communication students of School Year 1986-87 in Iloilo City, were made as respondents. A set of questionnaires were handed out to them and the line of inquiry covered the areas from frequency of newspaper reading to behavioral inclinations or action tendencies toward the classified ads. Aside from trying to determine the frequency of exposure and what the respondents think of the ads, the questionnaire was also designed to deal with the three components of attitude: the cognitive, affective and the behavioral. One concept about the nature of attitude is taken from the Latent Process Viewpoint which incidentally is used as a guide in this study. The viewpoint surmises that attitude is a hidden mental or neural process which takes place in the individual. As such, one limitation in the study of attitude is that it is not directly observable. Inferences about one’s attitude can only be based from the study of overt behavioral responses. Theoretically, exposure is considered as the independent variable and attitude as the dependent variable. In actuality however, attitude is more of an intervening variable because the study focuses on the stimulus-response set-up with "attitude" seen as a possible explanation for the causation of response or responses to the stimulus. Based on the data gathered, the respondents are in general, favorably disposed toward the classified ads. The positive attitude is connected somehow with the respondents' belief that the classified section is primarily informative and entertaining at the same time. To prove or disprove the hypothesis, a contingency table was constructed for the computation of the chi-square. The table included the respondents’ frequency of newspaperreading and whether they like or dislike the ads. The computation of the chi-square nullifies the hypothesis that students who like and dislike the classified ads differ in their frequency of reading the newspapers. Similarly, based on the data gathered, a couple of hypotheses were formulated. One, students who have a favorable and unfavorable descriptions of the classified ads differ in belief on the ads’ capacity to provide for their purposes or motives in reading them. Two, students who have and don’t have any action tendencies toward the classified ads differ in their belief on possible gains which can be derived from them. The study of attitude per se is complex thus further researches are recommended.
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    Electoral campaign of mayoral candidates of Leon, Iloilo in the 1992 election
    Cababasay, Ivy C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2001-10)
    This is a descriptive study of the electoral campaign of the six mayoral candidates of Leon, Iloilo in the 1992 election. The 1992 Leon mayoral candidates were Romulo Cabana, Neri Cabsaba. Alejandro Caelian. Jaime Calosing. Rodolfo Camarista and Ismael Candolada. This study aims to present a profile of the 1992 Leon mayoral candidates: to determine the campaign resources; to analyze the campaign organization and the campaign strategies of the mayoral candidates during the electoral campaign: to analyze the voters' choice and perceptions of the 1992 Leon mayoral electoral campaign; and, to analyze the electoral campaign of the mayoral candidates in the 1992 election in Leon. To satisfy these objectives, the researcher interviewed the mayoral candidates, some of their family members, their campaign staff and/or their representatives. A questionnaire was also formulated and was administered to the respondents. The findings of the study reveal that almost all of the mayoral candidates came from prominent families. Most of them came from the upper-middle class families except for Cabana and Cabsaba who considered their family as belonging to the lower class. Except for Romulo Cabana, all mayoral candidates in the 1992 election in Leon were college graduates. Except for Calosing and Camarista all four mayoral candidates had ran for an elective office prior to the 1992 election. The campaign resources, particularly the material resources of a candidate were the determining factor in the success of his electoral campaign. It was also found out that most of the mayoral candidates have no formal structural organization in their electoral campaign except for Cabana and Calosing. Campaign strategies common among the mayoral candidates were holding of caucus in the barangays, distribution of leaflets, stickers, sample ballots and posting of streamers and other campaign materials. Character assasination and mudslinging were also present in the campaign. Voters were more interested in the personal issues raised against the mayoral candidates than their proposed programs of government or public concerns. They (voters) voted for the mayoral candidate based on the latter's personality or personal attributes. Personalities are more remembered than social and political issues. Although there was vote-buying in the 1992 election, the mayoral candidates and the voters themselves considered it peaceful and orderly due to the absence of violence.
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    A study on the level of political cynicism and level of political efficacy of the people of Pavia, Iloilo
    Bugna, Emelyn L. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1994-05)
    Since political cynicism and political efficacy are essential elements in the working of a political system, we must acknowledge the necessity of investigating the elements, mode and extent of their development, and the nature of their relationship. This study hopes to unravel the relationship between political cynicism and political efficacy. It also seeks to analyse the bearing of some variables on the level of political cynicism and political efficacy. Given these objectives, a survey was conducted in Pavia, Iloilo with a total of 150 respondents. The Political Cynicism Scale (PCS), developed by a graduate seminar on Political Socialization at the Massachusettes Institute of Technology in 1961, was adopted as the principal measure to determine the level of political cynicism of the respondents. On the other hand, the Political Efficacy Scale (PES), which was developed by Campbell and modified by Jurado, was utilized to gauge the level of political efficacy of the respondents. There are two views prevailing regarding the relationship between political cynicism and political efficacy. One view holds that a sense of political cynicism goes hand in hand with a politically efficacious feeling, while the alternative view maintains that a person who is politically cynical tend to be politically inefficacious. There have also been assumptions that there are individuals who do not feel politically cynical but are politically efficacious. The findings of this study reveal that majority of the people of Pavia, Iloilo are high in political cynicism. It has also been found out that majority of the Pavian- hons do not feel politically efficacious. Moreover, although the respondents are widely distributed in the different relationship categories, the high cynicism-low efficacy category registers a relatively higher frequency distribution. Finally, the study reveals that only age and occupation among the various socio-economic variables are significantly related with political cynicism. It has been found out that as one grows older, his sense of political cynicism decreases. As regards occupation, blue-collar workers tend to be more politically cynical than white collar workers. None of the variables are found to have a relation with with political efficacy.
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    Subalternity in the Cebuano poems of Michael Obenieta: A postcolonial approach to the study of the selected Cebuano poems of Michael Obenieta
    Buac, Abigail C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2008-04)
    This study examines eleven Cebuano poems of Michael "Myke" Obenieta and reviews cultural-historical studies related to the concept of subalternity as an aspect of postcolonialism. The researcher examines the prevalent literary elements in each poem; discusses the subalterns. discourses in them; and ascertain the author's role in the Cebuano literary culture. The prevalent literary element in Myke's poems is imagery. Other literary elements present are similes, metaphors, personifications, and hyperboles which contribute to the effectiveness of imagery. The style of writing employed by the author is adopted from the Western way of writing — the free verse - although he uses the formal Cebuano language in presenting images of Cebuanos and the aspects of their everyday life. These eleven Cebuano poems contain symbols and images of subjugation, absorption, domination, and subordination which characterizes the Cebuanos as subalterns. The author is native of Cebu but he left the country to live in Kansas City for reasons not only for greener pastures but for a place where he could establish himself as a poet in the light of where he came from. Myke, as he explores the Cebuano culture and reflect them in these eleven poems, contribute to the development of the Cebuano literature; a new trend in the study of Cebuano literary culture.
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    Philippine Armed Forces different response towards different communists insurgents in the Island of Panay a comparative study on the 47th Infantry Battalion and 32nd Civil Relations Unit
    Brillantes, Jarrah S.; Tanate, Marianie C. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2008-03)
    Communist insurgency is one of the most long withstanding national security problem in the Philippines. There has been no ebb in the counter insurgency measures of the government since the Marcos regime to the present. However, the changes in the communist organization brought about institutional changes on the military’s part. In the current counterinsurgency operations by the armed forces units, there is now an emphasis on unarmed approaches such as civil-military operations, propaganda, psychological warfare and socio-civic activities, instead of just solely conducting armed approaches. Linkages, coordination and collaboration with the local government units in promoting development became significant elements in counterinsurgency operations. This paper examines the different kinds of approaches undertaken by the 47th Infantry Battalion at Calinog, Iloilo and the Civil Relation Service of the Armed Forces of the Philippines (CRSAFP) in Camp Delgado, Iloilo City toward communist insurgents. The 47th IB and the 32nd CRU are currently conducting a triad approach in the counterinsurgency operations. This triad approach includes combat operations, intelligence and socio-civic operations. In delegating the command from commanding officer to the operating units, the chain of command is well observed and followed. In addressing the insurgency problem, the AFP units have high regards toward local government authorities. Education, training and years in service as well as coordination and cooperation with local civil counterparts affect their competence in operations undertaken.
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    The Chinese traders of Bacolod City
    Bitanga, Sherman H. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1997-03)
    This study on “The Chinese Migrants of Bacolod City” documents and analyzes factors which motivated Chinese settlement in the city of Bacolod and their integration into the mainstream of Philippines society. It sheds light and a deeper understanding about their Chineseness and to the history of Chinese migrants in Capitol Shopping Center, Bacolod City. The most recent Chinese migration to Bacolod City began after World War II. The pioneer migrants were those who put up business establishments in different parts of Bacolod City. The establishment of Capitol Shopping Center as the new commercial locale after the 1955 fire which destroyed the commercial are of Bacolod City, attracted these Chinese migrants to transfer their business into the area. These migrants predominantly came from the southeastern provinces of China, namely, Fukien and Kwangtung. Most of these migrants hail from the cities of Amoy (Fukien) and Canton (Kwangtung). The migrants who followed were relatives and neighbors who preferred to settle in Capitol Shopping Center, Bacolod City. This where the greatest concentration of Chinese in Bacolod are found and where the greatest number of Chinese owned and operated business establishments are located. The Chinese migrants live scattered within the said community. At present time, only a few of the original Chinese migrants continue to live in the area. Some of them, especially the younger generation of Chinese immigrants, live in other parts of Bacolod City and consider themselves well integrated into their new home area. The migrants made adjustments to their new social system. The hardships and problems they encountered at their place of settlement, were due to their distinct culture and adherence to their Chineseness. Ideas and external behaviors of second-generation migrants reveal that the Chinese residents of Bacolod City have largely adopted to the ways of the Filipinos. Because of close and constant interactions that they have with the native residents, the younger generation of Chinese migrants show less adherence to their Chineseness than the pioneers who continued to concentrate on the affairs of their business and homes.
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    Persuasive effects of E-Vat television advertisements
    Biaoco, Althea June S.; Trasporto, Jose Donel T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10)
    It is a brutal fact that the Philippines is actually facing one of the most crucial periods in history. Filipinos are confronted with so many issues that caused turmoil and even division among them. One of these issues is the passage of RA 9337 or the E-VAT Law. For the government, the reformed VAT law is the solution to the economic crisis since when tax collection improves the deliver of basic services will also improve. Through E-VAT Television advertisements, some basic information regarding the said law was made public. This study traces the factors affecting the knowledge and views of the people towards the E- VAT LAW. This aims to know if these E-VAT advertisements are persuasive enough to convince the people to believe in the essence of the law. It was found out that respondents have a moderate level of knowledge and an uncertain attitude towards the E-VAT law despite the presence of these advertisements. According to the theory of persuasion, there should be attitude change after seeing the persuasive message in this case, the E-VAT TV advertisements. The result of the study showed that many people are in doubt if the government could really carry out all the responsibilities they owe the people. This then poses a question on the impact of the persuasive message to the respondents or the people. Furthermore, two major reasons were viewed as major factors which affected the results of the study. These are the message-related barriers as well as the respondent-related barriers. Message-related barriers include the type of text presented, the credibility, reliability and convincing power of the intended message as well as the attractiveness of the message. On the other hand, the existing knowledge of the respondents that may come from other sources of information regarding the law and their biases and personal predispositions also blocked the persuasiveness of the E-VAT TV advertisements.
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    The operation of the Lupon Tagapamayapa in selected barangays of Jaro, Iloilo City
    Betita, Jomar Alyzar A. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1998-04)
    This research analyzes the efficiency of the operation of the Lupon Tagapamayapa in selected barangays of Jaro, Iloilo City. Its objectives cover analysis of aspects of the operation of the lupon within the area, such as the adequacy of knowledge that the members of the lupon have regarding amicable settlement procedures, the adherence of the lupon to the functions set by the Katarungang Pambarangay Law, the settlement cases handled by the lupon within the area and the results of these disputes and the problems encountered by the lupon in its operation. This study showed that majority of the Lupon members have inadequate knowledge regarding the operation of the Lupon and lacks the necessary knowhow in the implementation of amicable settlement in the area. Majority of the lupon in the area failed to meet the second function set by the law which is to conduct monthly meetings. The research also pointed out the deviations committed by the lupon in enforcing amicable settlement. The problems of the lupon deal mostly with the lack of financial support extended to them by the government.
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    Comparison of direct microscopy and concentration techniques using household bleach for the detection of acid-fast bacilli in sputum
    Bernabe, John Marvin S.; Biaoco, Beverly G.; Castillanes, Melvic A.; Fernandez, Ia Jean F.; Geraldoy, Ruffa V.; Molina, Ryge Albert D.; Pluma, Zyra April D.; Que, Agnes Karen B.; Servidad, Mercy Jeane C.; Tamayo, Kyria Mae Marre P. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2008-03-29)
    Several published studies have demonstrated that the sedimentation and centrifugation concentration techniques which utilize sodium hypochlorite are more efficient in detecting acid fast bacilli in sputum smears compared to the conventional direct smear method. This study was conducted to (1) compare the proportion of AFB-positive samples by direct microscopy with the household bleach centrifugation concentration technique; (2) compare the proportion of AFB-positive samples by direct microscopy with the household bleach sedimentation concentration technique;(3) compare the proportion of AFB-positive samples by household bleach sedimentation with the centrifugation concentration techniques; and (4) compare the cost of the direct smear method, centrifugation concentration technique, and sedimentation concentration technique for detection of AFB. Sputum specimens were collected from TB-DOTS clinics in Miag-ao and San Joaquin, Iloilo and from Medicus laboratories in Iloilo City. The specimens were then processed through the direct smear method, centrifugation concentration method, and sedimentation concentration method. Out of 174 sputum samples included in this study, results revealed that (1) there was no significant difference in the proportions of AFB-positive slides detected using the direct microscopy and centrifugation concentration technique; (2) there was no significant difference in the proportions of AFB-positive slides detected using the direct microscopy and sedimentation concentration technique; (3) there was no significant difference in the proportions of AFB-positive slides detected using the centrifugation and the sedimentation concentration techniques; and (4) simple cost analysis of the three methods suggests that the direct smear method is the most cost efficient. The findings indicate that whichever method is used would yield almost the same proportions of AFB-positive slides. Internal quality control should be maintained throughout the laboratory work to obtain reliable results, as it is the manner of processing that determines the outcome of this study and its validity.
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    Karyotype analysis of Kutsay Allium odoratum L. (Alliales: Alliaceae)
    Bermejo, Jo-am Asis (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1995-05)
    The C-metaphase count of Allium odoratum revealed that the chromosome number was 2n=32, consisting of the following centromeric groups based on Levan's method of chromosome classification: Group I chromosomes with subterminal centromeres (1 pair); Group II with submedian centromeres (2 pairs), and Group III with median centromeres (13 pairs). The mean total lengths of chromosome ranged from 8.534±0.504-16.624±0.600 μ. Mitotic index for the species was found to be 10.87%.