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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Committee Chair: search.filters.chair.Tosalem, Susan Mila A.SDG: search.filters.sdg.SDG 10 - Reduced inequalities

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    Sexual politics in selected Cuyunon folk songs
    Cabrestante, Ma. Anthea A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-12)
    The purpose of this study is to examine the sexual political condition of Cuyunon women as portrayed in the folk songs of Cuyo, Palawan. As one of the studies that examine Philippine folk literature using a feminist lens, this study seeks to uncover how deeply ingrained the patriarchal norms and values are in the Cuyunon and Palaweño society through a sexual political analysis of the Cuyunon folk songs. The analysis of the texts has two parts: the first part analyzes the binary oppositions of gender roles present in the songs, and the second part analyzes the sexual politics in the songs. After the analysis of the songs, it is found out that most of the songs portray traditional gender roles for men and women, and that the perpetuation of gender roles and stereotypes play a big role in the oppression of women. This study has concluded that according to the Cuyunon folk songs. Cuyunon women are only temporarily empowered during the courtship phase, but they still occupy an inferior position in the sexual politics of their society. Furthermore, this study has also concluded that aside from reflecting the patriarchal culture of the Cuyunon society, the Cuyunon folk songs are tools for the propagation and normalization of patriarchal culture as they are sang and heard again and again.
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    Framing of 2016 television political advertisements
    Cabualan, Riza Mae; Lamis, Jira Ela Margarette P.; Medina, Inna Erika E. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    Television political advertisement is the primary means of modern political campaign to communicate with their potential voters. Hence, modern political advertisements are driven with marketing strategies that made a major impact on the outcome of individual election. But scholars find it difficult to understand the effect and effectiveness of these communications and at the same time the persuasive tool being used. This study aims to answer what are the most prominent and the least framing categories used in presidential, vice presidential and senatorial candidates in 2016 television political campaign per position, and when taken as a whole, their attributed significance and implications in the Philippine Political System. It analyzed a total of 21 political campaign ads using the four categories: Emotion, Persuasion, Factual claims and Cinematic style. The study utilized the framing theory under the Agenda Setting by Maxwell McCombs and Donald. Moreover, the study found out that the most prominent category was Emotion. While the least framing category recorded was the category of Factual claims. To further analyze the result, the researchers delve into the Filipino psyche. After a thorough analysis it was found out that Filipinos prefer image over substance, on personality over issues and that media crafted the way it appeals to them
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    Written words: A descriptive study on the uses and gratifications of wattpad writers
    Bernardo, Crystal Liz P.; Castor, Jizette Joy J.; Poly, Rhyene Janne S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This descriptive study is on the uses and gratifications of Filipino romance writers for writing in Wattpad, a free online writing community. The study is best explained by the Uses and Gratifications Theory of Blumler and Katz which states that specific forms of media content are sought out by the audience members based upon their individual need satisfactions. An online survey of 37 Filipino Wattpad romance writers shows the main use for writing in Wattpad is diversion or escape from the daily stress. The strongest gratification satisfied by Wattpad is affective or expression of emotion, pleasure, and aesthetic experiences. The result indicates that gender is a major influential factor in their uses and gratifications gained from writing in Wattpad. Wattpad empowers people who love writing not only because it is a free writing community but more so because it gives writers a sense of freedom from stress and freedom to express themselves.