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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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    Toyang Ermitanya and the consumption of Iloilo City proper-based listeners vis-a-vis Miagao-based listeners
    Abenes, Darren Al B.; Concepcion, Ma. Emilee Anne R.; Paren, Ryan M. (Division of Social Sciences , College of Arts and Sciences, University of the Philippines Visayas, 2008-10)
    This study sought to study the following: 1) the consumption of listeners from the two groups of respondents from the urban community which is Iloilo City Proper vis a vis the rural community of Miagao, and 2) the way the listeners perceive such radio drama whether as something which convey issues in the society or as something which is purely entertaining. The researchers used two major steps in data gathering: survey and indepth interviews. One hundred respondents who were listeners of such drama participated, half of which came from both groups of respondents who were Iloilo City Proper-based and Miagao-based. The survey revealed that Iloilo City Proper-based respondents have a higher frequency of exposure to such drama compared Miagao-based respondents. It was also revealed that majority of the respondents from each group of respondents perceived Toyang Ermitanya as entertaining however, majority also claimed that they were also learning lessons and insights from it. Moreover, with the results and data collected and analyzed, the research itself revealed three prevailing forms in the consumption of such radio drama by both groups of listeners. First, Toyang Ermitanya as a medium for emotional release. Second, as a form of enjoyment. And third, Toyang Ermitanya as a medium where one could obtain pieces of information and advice from listening to it.
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    The perceptions and gratifications of Ilonggo Shock Talk-Radio listeners
    Abad, Catherine Grace; Francisco, Franz C.; Gador, Fevie Anne (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2010-04)
    Shock Talk Radio Programs are gaining multitudes of listeners within Iloilo. Mama Monyeka and Talk to Papa ,two of the most popular Shock Talk-Radio programs, are the subject of the research. In this study the researchers assessed the different perceptions and gratification sought and obtained by Ilonggo listeners with different educational orientation; Out-of-School Youth, High school, and College. The researchers used descriptive research design and survey questionnaires to gather information. Result showed the OSY are the ones with the most positive perception towards Shock Talk-radio programs, followed by the High School Group and the and lastly the College group. Also the gratification that is mainly sought is entertainment needs among the three groups. Albeit needs such as information, personal identify and social interaction were also identified as needs that the audience seek to satisfy. For gratifications obtained it was shown that only 5% among the total number of the respondent claimed that needs outside entertainment have been met by these programs. The need which was satisfied the most by these programs again is the entertainment need. Using the Theory of Uses and Gratifications it was found out that the audiences' physical environment (in here educational orientation) affects the perception towards a media content (Shock Talk - radio programs) and influences his/her reasons for consumption (gratification sought).Finally media content such as Shock Talk- radio programs answer the audience' needs.