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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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1987 - 198912010 - 20161

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AGROVOC Keyword: search.filters.agrovoc.political aspectsKeyword: search.filters.keyword.Television political advertising

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    Framing of 2016 television political advertisements
    Cabualan, Riza Mae; Lamis, Jira Ela Margarette P.; Medina, Inna Erika E. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    Television political advertisement is the primary means of modern political campaign to communicate with their potential voters. Hence, modern political advertisements are driven with marketing strategies that made a major impact on the outcome of individual election. But scholars find it difficult to understand the effect and effectiveness of these communications and at the same time the persuasive tool being used. This study aims to answer what are the most prominent and the least framing categories used in presidential, vice presidential and senatorial candidates in 2016 television political campaign per position, and when taken as a whole, their attributed significance and implications in the Philippine Political System. It analyzed a total of 21 political campaign ads using the four categories: Emotion, Persuasion, Factual claims and Cinematic style. The study utilized the framing theory under the Agenda Setting by Maxwell McCombs and Donald. Moreover, the study found out that the most prominent category was Emotion. While the least framing category recorded was the category of Factual claims. To further analyze the result, the researchers delve into the Filipino psyche. After a thorough analysis it was found out that Filipinos prefer image over substance, on personality over issues and that media crafted the way it appeals to them
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    The rating system and the programming of Iloilo radio statistics: A descriptive study
    Cabug, Ma. Lucinda V. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 1987-03)
    This research paper is a descriptive study on the rating system and programming of Iloilo radio stations. The researcher included all the managers and program directors of the radio stations in Iloilo City as sample respondents. Eighteen respondents were interviewed. It has been found out that eleven adhere to the rating system. When the station’s program do not rate, they undertake certain measures such as: scrapping the program format, formulating new program concepts, and changing the person handling the program. It should be noted that although most of the respondents adhered to the rating system, ratings were not considered the major basis in making programming. Instead, the main consideration is the station's target audience. Non — credibility of the rating results was the main reason cited by respondents who do not adhere to the rating system. Consequently, most radio stations independently conduct their own researches to ensure validity and reliability of the rating results.