UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

Browse

Filters

Settings

AGROVOC Keyword: search.filters.agrovoc.mass mediaSDG: search.filters.sdg.SDG 5 - Gender equality

Search Results

Now showing 1 - 4 of 4
  • Thumbnail Image
    Item
    Magandang lalake: A relational study on the level of exposure to the Korean flower boy image and the male K - drama viewers' concept of masculinity and gender performativity
    Britanico, Hannah D.; Figuracion, Ejay Christine L.; Gelvosa, Alysha Mae S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The research looks into the relationship between the male K-Drama viewers' level of exposure to the Korean flower boy image and their concept of masculinity and gender performativity, which are both in terms of appearance and demeanor. The flower boy image or the kkonminam represents a soft version of masculinity, which holds the balance of having good looks and proper demeanor, and is often seen portrayed by male K-Drama protagonists. This study is mainly grounded on Gerbner and Gross' Cultivation Theory, which gives emphasis to the media's impact on viewers' attitude and perception based on their amount of exposure. Judith Butler's Gender Performativity then serves as a supporting theory as it gives emphasis to an individual's understanding of gender and how they conduct themselves, as well as the media's role in producing and transmitting ideals of masculinity. This study uses a quantitative research design and uses the correlational method. In the analysis and interpretation of data, Spearman's Rank Correlation is used to answer the study's research problem. The results show that all the variables have a very weak positive relationship. Amongst the variables mentioned, only the level of exposure and gender performativity in terms of demeanor has statistical significance. Overall, the study concludes K-Dramas may have played a role in the respondents' concept of masculinity and gender performativity although there may be external variables involved, and that the media is a gateway for the presentation and recognition of various forms of masculinities.
  • Thumbnail Image
    Item
    Exposure of Ilonggo viewers to "My husband's lover" and "Dading" and their attitude towards homosexual parenthood
    Briones, Marie Jeanje; Nagallo, Larry John (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    This study explores the relationship between the level of exposure of Ilonggo viewers to gay themed dramas “My Husband’s Lover” and “Dading” and their attitude towards homosexual parenthood in terms of condemnation and tolerance, contact, morality, and stereotypes. The socio-demographic profile (gender, age, marital status, occupation, socio-economic, religion, and educational attainment) and social contact with homosexual parents of the viewers were also measured and correlated to their attitude towards homosexual parenthood. Joseph Klapper’s Reinforcement Theory and Robert Zajonc’s Mere Exposure Theory were employed to construct the theoretical framework of this study. A one shot survey was then administered among 400 respondents for this study as identified employing the Slovin’s Formula at 5% margin of error with 95% confidence level interval based on 2010 Census of Population and Housing Data. The sampling methodology used was Probability to Proportional to Size Sampling design, and to determine the barangays Cumulative Sum was utilized. Results showed that attitude scores towards homosexual parenthood significantly differs across level of exposure to gay themed dramas based on ANOVA result (p-value<0.001). Pairwise comparison further indicates that viewers with low exposure to gay themed dramas also have significantly lower attitude scores as compared to viewers with medium exposure and high exposure. However, no significant difference was found in attitude score between viewers with medium exposure and high exposure. In terms of the socio-demographics, age, gender, educational attainment and social contact to homosexual parents of the viewers also have significant relationship to their attitude towards homosexual parenthood. However, religious affiliations, marital status, and occupation were found statistically insignificant. Results are discussed in the context of Philippine culture.
  • Thumbnail Image
    Item
    Love teams vs. love teens: How the scripted relationships affect the perceptions and the attitudes of teenagers on REALationships
    Bolaño, April F.; Calubiran, Petty Dane C.; Dolor, Joanne Amor D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    Aside from being the second most avid television consumers, Filipinos especially teenagers, have become increasingly immersed to watching romantic-themed teleseryes by the different emerging love teams such as JaDine and KathNiel. The evident fandom to these love teams lead to the conduct of the study to identify the effects of the scripted portrayal of a romantic love and relationship to the perceptions and the attitudes of teenagers on romantic love. Research design using qualitative and quantitative approach was utilized. George Gerbner's Cultivation Theory was used to answer how exposure affects the perceptions and the attitudes of teenagers on romantic love. The survey was conducted among 90 qualified respondents across (3) three public high schools in Miag-ao, Iloilo. The 5—point Likert scale was used to measure the influence of the two love teams' teleseyes in the perceptions and the attitudes of teenagers. Results show that high exposure on teleseryes affect teenagers' perceptions and attitudes on romantic love as portrayed by the love teams. However, it was also noted as per results, that not all that were shown in the teleseryes are being mirrored by teenagers as real since they also critic if those depictions of romantic love really happen in reality.
  • Thumbnail Image
    Item
    Perceived body image of female college students
    Almonte, Darby April Gaye Q.; Tinsay, Shiela Mae B. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2003-03)
    The study aims to describe the perceived body image of female college students. Specifically, it wants to find out the activities of female college students relative to their body image; their exposure to the mass media in terms of enhancing body image; and to find out the influence of mass media exposure to their perceived body image. The study was conducted in the College of Arts and Sciences, University of the Philippines in the Visayas, Miag-ao, Iloilo. Sixty respondents were obtained from the population of Social Sciences students using the fishbowl method of simple random sampling. The Body Parts Satisfaction Scale (Spainhour, 2000), together with a set of questions developed by the researchers, were used in gathering the data. Generally, the results showed that the female college students have a positive perception of their body image. Also, the female college students do not engage in any activity related to body image, such as dieting and exercising. Lastly, they are well exposed to the mass mediated messages about body image in the television and the magazine but they are not negatively influenced by those messages, that is, they neither compare their bodies with nor do they want to look like the models in television and magazine.