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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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    Kilig factor: The relationship-oriented themes in a very special love film series
    Calar, Helen Grace A.; Donguines, Khristian Mark (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    The research looks into the success of Filipino romantic comedy blockbuster films from another perspective, which is the kilig factor, by analysing the relationship-oriented themes embedded in the films. Kilig is defined as the flutter of excitement caused by romance while relationship- oriented themes refer to the verbal and non-verbal portrayals of romance by the lead characters. The subject of the research is the romantic comedy blockbuster film series A Very Special Love shown to Filipino audiences in 2008 to 2013. The objectives of the study were analyze the relationship-oriented themes presented in the films and the level of kilig it achieved. This study is grounded on the concepts of Berio’s SMCR Model of Communication by David K. Berlo, specifically giving emphasis on the two factors under Message which are the element and treatment to analyze the content of the film. This study used a descriptive research design and employed content analysis as the method. In order to analyze the content of the film series, the researchers formulated a codebook that was derived from the concept of relationship-oriented themes developed by Johnson and Holmes (2009) and the “Levels of Kilig” by Director Olivia Lamasan of Star Magic. The results of the content analysis shows that there are a total of 231 occurrences of relationship-oriented themes in the three films combined, and the second film You Changed My Life got the highest tally of 96 counts. In terms of relationship-oriented themes, gazing and smiling got the most number of occurrences with 43 instances. In conclusion, the film series A Very Special Love reached the highest level of kilig, Level 3 - kilig na nagpapatili, which theoretically proves that the film series is a successful Filipino romantic comedy blockbuster film.
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    Magandang lalake: A relational study on the level of exposure to the Korean flower boy image and the male K - drama viewers' concept of masculinity and gender performativity
    Britanico, Hannah D.; Figuracion, Ejay Christine L.; Gelvosa, Alysha Mae S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The research looks into the relationship between the male K-Drama viewers' level of exposure to the Korean flower boy image and their concept of masculinity and gender performativity, which are both in terms of appearance and demeanor. The flower boy image or the kkonminam represents a soft version of masculinity, which holds the balance of having good looks and proper demeanor, and is often seen portrayed by male K-Drama protagonists. This study is mainly grounded on Gerbner and Gross' Cultivation Theory, which gives emphasis to the media's impact on viewers' attitude and perception based on their amount of exposure. Judith Butler's Gender Performativity then serves as a supporting theory as it gives emphasis to an individual's understanding of gender and how they conduct themselves, as well as the media's role in producing and transmitting ideals of masculinity. This study uses a quantitative research design and uses the correlational method. In the analysis and interpretation of data, Spearman's Rank Correlation is used to answer the study's research problem. The results show that all the variables have a very weak positive relationship. Amongst the variables mentioned, only the level of exposure and gender performativity in terms of demeanor has statistical significance. Overall, the study concludes K-Dramas may have played a role in the respondents' concept of masculinity and gender performativity although there may be external variables involved, and that the media is a gateway for the presentation and recognition of various forms of masculinities.
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    Hallyu: The K-Pop phenomenon a critical analysis of K-POP music
    Beguas, Ma. Veronica D.; Sinda, Krisha Kamille M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This thesis is a critical analysis of the factors that makes K-Pop music popular. The researchers wanted to objectively look at the music genre since there are only few studies of K-Pop despite its growing global attention in the entertainment industry.The study first traced the emergence of K-Pop, followed by the discussion of its packaging and promotion strategies as well as its implications on Philippine local music industry. The study used Commodification of Culture by Hannah Arendt and Theodore Adorno (1973) and the assumptions of Transnational Media Management Theory by Barbara Parker (1996). The proponents interviewed experts: 3 from the academe, 2 from the media organizations, 2 from the music industry and 2 representatives from K-Pop fan groups and with the Director of Korean Cultural Center in the Philippines. The proponents also did library and online research. The study found out that K-Pop started mainly from K-Dramas and that a combination of well-produced music and music videos, packaging and promotion strategies of Korean entertainment companies, both government and private sector efforts as well as the good adaptation to advance technologies have made K-Pop a global success.
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    Selfies: Managing identities on Facebook among UPV students
    Asturias, JLee Mei G.; Torres, Agape May T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This study is a descriptive research on the filters commonly used in self-presentation on Facebook among college students. It describes the level of self-presentation and identifies the factors that influence self-presentation through selfies. The data comes from 310 undergraduate students of the University of the Philippines Visayas College of Arts and Sciences in school year 2015-2016, selected through purposive sampling and with the use of a standardized questionnaire distributed through snowball technique. Data analysis makes use of descriptive statistics such as measures of central tendency using frequency, percentage distribution and rank. The researchers conclude that there is an existing pattern on how respondents filter their selfies on Facebook. These filters are in terms of size, focus, angle, location, and occasion. The data also shows the manifestation of culture and relationships in posting selfies on Facebook. This research supports the theory Identity Management which suggests that identities are managed by individuals at different junctures of their culture and relationships. This study also concludes that UPV CAS students use selfies as a means of self-presentation and that the respondents agree towards positive self-presentation on Facebook.
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    Physical characterization of aswang in Filipino films
    Arcenio, Ariane G.; Perez, Trexie Jane A. (Division of of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This study is a content analysis on the physical characterization of aswang in Filipino films. This study determined how the Filipino films characterized aswang. Descriptive research design was used in analyzing and tallying the physical characteristics of aswang in the Filipino concept and in the eight Filipino films. Interviews with film directors were also utilized for additional support of this study. The concept of aswang emerged because of the demonization of women especially the babaylans, by the Spanish priests in the history of the Philippines. It was found out that in both Filipino concept and Filipino films, there were differences on the physical characterization of aswang. Films used the concept of aswang to perform the role of media which is to entertain the audience.