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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Adviser: search.filters.advisor.Vargas, Mary Babbeth F.Start date: 2020

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    Magandang lalake: A relational study on the level of exposure to the Korean flower boy image and the male K - drama viewers' concept of masculinity and gender performativity
    Britanico, Hannah D.; Figuracion, Ejay Christine L.; Gelvosa, Alysha Mae S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The research looks into the relationship between the male K-Drama viewers' level of exposure to the Korean flower boy image and their concept of masculinity and gender performativity, which are both in terms of appearance and demeanor. The flower boy image or the kkonminam represents a soft version of masculinity, which holds the balance of having good looks and proper demeanor, and is often seen portrayed by male K-Drama protagonists. This study is mainly grounded on Gerbner and Gross' Cultivation Theory, which gives emphasis to the media's impact on viewers' attitude and perception based on their amount of exposure. Judith Butler's Gender Performativity then serves as a supporting theory as it gives emphasis to an individual's understanding of gender and how they conduct themselves, as well as the media's role in producing and transmitting ideals of masculinity. This study uses a quantitative research design and uses the correlational method. In the analysis and interpretation of data, Spearman's Rank Correlation is used to answer the study's research problem. The results show that all the variables have a very weak positive relationship. Amongst the variables mentioned, only the level of exposure and gender performativity in terms of demeanor has statistical significance. Overall, the study concludes K-Dramas may have played a role in the respondents' concept of masculinity and gender performativity although there may be external variables involved, and that the media is a gateway for the presentation and recognition of various forms of masculinities.
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    Study and stream: University students' behavior on online academic learning and their motivations for binge-watching on Netflix
    Banting, Ericka Marie; Bitoca, Joyce Anne Marie; Buergo, Angelika (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The Covid 19 pandemic brought Netflix to unprecedented heights, especially among people aged 18 to 24. The remote setup of learning enabled students to multi-task between their schoolwork and non-academic activities. In particular, this study looks into the phenomenon of binge-watching among communication students from a selected university who are direct subscribers of Netflix. Using the framework designed by Panda and Pandey (2017) on the motivations and outcomes of binge-watching among college students, this research investigates if there is a relationship between the university students' behaviors on online academic learning and the factors that motivate them to binge-watch TV shows/series on Netflix. The research design is quantitative in nature and data analysis utilizes the Pearson's R correlation. Findings show a moderately small, positive correlation between the university students' behavior towards online academic learning and their motivations to binge-watch TV shows/series on Netflix. This means that progress in the student's behavior on online academic learning signifies an increase in their motivations for binge-watching.