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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Adviser: search.filters.advisor.Vargas, Mary Babbeth F.AGROVOC Keyword: search.filters.agrovoc.culture media

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    Kilig factor: The relationship-oriented themes in a very special love film series
    Calar, Helen Grace A.; Donguines, Khristian Mark (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    The research looks into the success of Filipino romantic comedy blockbuster films from another perspective, which is the kilig factor, by analysing the relationship-oriented themes embedded in the films. Kilig is defined as the flutter of excitement caused by romance while relationship- oriented themes refer to the verbal and non-verbal portrayals of romance by the lead characters. The subject of the research is the romantic comedy blockbuster film series A Very Special Love shown to Filipino audiences in 2008 to 2013. The objectives of the study were analyze the relationship-oriented themes presented in the films and the level of kilig it achieved. This study is grounded on the concepts of Berio’s SMCR Model of Communication by David K. Berlo, specifically giving emphasis on the two factors under Message which are the element and treatment to analyze the content of the film. This study used a descriptive research design and employed content analysis as the method. In order to analyze the content of the film series, the researchers formulated a codebook that was derived from the concept of relationship-oriented themes developed by Johnson and Holmes (2009) and the “Levels of Kilig” by Director Olivia Lamasan of Star Magic. The results of the content analysis shows that there are a total of 231 occurrences of relationship-oriented themes in the three films combined, and the second film You Changed My Life got the highest tally of 96 counts. In terms of relationship-oriented themes, gazing and smiling got the most number of occurrences with 43 instances. In conclusion, the film series A Very Special Love reached the highest level of kilig, Level 3 - kilig na nagpapatili, which theoretically proves that the film series is a successful Filipino romantic comedy blockbuster film.
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    Magandang lalake: A relational study on the level of exposure to the Korean flower boy image and the male K - drama viewers' concept of masculinity and gender performativity
    Britanico, Hannah D.; Figuracion, Ejay Christine L.; Gelvosa, Alysha Mae S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2022-06)
    The research looks into the relationship between the male K-Drama viewers' level of exposure to the Korean flower boy image and their concept of masculinity and gender performativity, which are both in terms of appearance and demeanor. The flower boy image or the kkonminam represents a soft version of masculinity, which holds the balance of having good looks and proper demeanor, and is often seen portrayed by male K-Drama protagonists. This study is mainly grounded on Gerbner and Gross' Cultivation Theory, which gives emphasis to the media's impact on viewers' attitude and perception based on their amount of exposure. Judith Butler's Gender Performativity then serves as a supporting theory as it gives emphasis to an individual's understanding of gender and how they conduct themselves, as well as the media's role in producing and transmitting ideals of masculinity. This study uses a quantitative research design and uses the correlational method. In the analysis and interpretation of data, Spearman's Rank Correlation is used to answer the study's research problem. The results show that all the variables have a very weak positive relationship. Amongst the variables mentioned, only the level of exposure and gender performativity in terms of demeanor has statistical significance. Overall, the study concludes K-Dramas may have played a role in the respondents' concept of masculinity and gender performativity although there may be external variables involved, and that the media is a gateway for the presentation and recognition of various forms of masculinities.
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    Selfies: Managing identities on Facebook among UPV students
    Asturias, JLee Mei G.; Torres, Agape May T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This study is a descriptive research on the filters commonly used in self-presentation on Facebook among college students. It describes the level of self-presentation and identifies the factors that influence self-presentation through selfies. The data comes from 310 undergraduate students of the University of the Philippines Visayas College of Arts and Sciences in school year 2015-2016, selected through purposive sampling and with the use of a standardized questionnaire distributed through snowball technique. Data analysis makes use of descriptive statistics such as measures of central tendency using frequency, percentage distribution and rank. The researchers conclude that there is an existing pattern on how respondents filter their selfies on Facebook. These filters are in terms of size, focus, angle, location, and occasion. The data also shows the manifestation of culture and relationships in posting selfies on Facebook. This research supports the theory Identity Management which suggests that identities are managed by individuals at different junctures of their culture and relationships. This study also concludes that UPV CAS students use selfies as a means of self-presentation and that the respondents agree towards positive self-presentation on Facebook.
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    Values beyond entertainment: Audience reception on satirical film “Ded na si Lolo”
    Albesa, Adrianne; Dusaban, Edwin, Jr.; Paguntalan, Angela (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-06)
    This study looks into whether or not film enthusiasts recognize socio-cultural verisimilitude in the film Ded na si Lolo. The respondents of this study are film enthusiasts from the University of the Philippines Visayas who are active filmmakers and participate film festivals in Western Visayas. Data collection is done in two sessions of focus group discussion with a total of 12 participants. The film Ded na si Lolo is shown to the participants after which they are asked open-ended questions on their perception. Responses are coded and interpreted through thematic analysis. An observation in this research is that the encoded message in the film is easily decoded if the viewers are familiar with the film elements (i.e. characters, setting, plot., etc.) and also with real life issues and scenarios. However, being too familiar with film elements puts the viewer at risk of misinterpreting the message content or assigning meanings that were not intended by the filmmaker. All are able to recognize the socio-cultural verisimilitude of the film Ded na si Lolo and most of the audience, still, are able to decode the encoded message of the filmmaker. The results imply that Ded na si Lolo, being satirical in nature, has not been very successfull in delivering its message to criticize the funeral customs and beliefs of the Philippine culture. The study concludes that if the satirical purpose of the film is not fully grasped by film enthusiasts who have the ability to analyze and decode messages from the film, this might be even more challenging for the general population.