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Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Adviser: search.filters.advisor.Pestano, Ma. Cecilia T.SDG: search.filters.sdg.SDG 12 - Responsible consumption and production

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    Marketing of Pina fiber in Balete, Aklan
    Barrios, Jerson T. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1995-12-01)
    This study describes and analyses the different marketing channels, functions, costs, margins, and the different problems encountered by both producers of pina and middlemen of pina fiber in Balete, Aklan. Of the four barangay sampled, primary data were obtained from ten (10) producers who were asked about their recent halved, and 34 middlemen were consequently interviewed based on their last week’s operations. Results of the study show that out of the 40.200 pina leaves harvested by producers, scrapers absorbed the bulk or 69.71 %(24,900), while the legist fraction of .99% was token by producer-scrapers-trader. Highest prices paid for pina leaves at P0.35 was accorded by producer-scrapper-knotter while scraper-knotter offered the least price at P.25. Despite of the five marketing activities performed, and corresponding costs on marketing Investments, producers still incurred positive financial net farm price of P.217. By marketing functions, seven types of middlemen were observed, namely: scrapers, producer-scrapers, scraper-knotters, producer-scraper-knotter, knotters, producer-scraper-trader, and traders—who essentially perform an overlap of functions. Though all types of middlemen incurred positive gross margin, not everyone experienced positive not margins and net returns. With the bulk of transactions disposed by traders (1,668.125 leaves) and producer-scraper trader (2,000 leaves), these two types of middlemen received positive financial net margins and returns. Of the different marketing problems cited, majority the majority of producers and middlemen were unanimous in pointing at low price of the product as their biggest constraint Other than the need to increase the price, organizing a cooperative and support from the local government, this study suggests, that due to foe duplication of function among types of middlemen, specialization on a particular function (e.g, scraper or knotter— alone) is a must in order to curb the circuitous and dragging flow of the product and lessen costs on labor.
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    Marketing of milkfish in Iloilo City
    De la Gente, Alice Joan S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1991)
    This study describes the marketing practices, costs, net farm price received by the producers, gross margin received by the middlemen and the problems encountered in milkfish marketing in IIoi1o City. Primary data was gathered from 24 producers who were interviewed about their 1ast harvest and 56 midd1emen who were interviewed about their last week's transaction. Of the total volume sold by the producers (30360kg , 86.83% went to the commission men. The highest price, P55/kg, was received by the producers from the institutional buyer, while the lowest price, p38.48/kg, was received from the commission men. The marketing costs received were P5.40/kg and P5.61/kg by the producers who sold locally and in Manila, respectively. The commission men's fee accounted for the largest share of marketing costs of both the producers who sold locally (P2.36/kg) and in Manila (P2.50/kg). The net farm prices received were P35.30/kg and P33.72/kg by producers who sold milkfish locally and in Manila, respectively. The producers whose milkfish were sold in Manila received a lower average price with higher marketing costs. By market function, seven types of middlemen were identified: commission man, buyer-seller, wholesaler, wholesaler-shipper, buyer-seller-retailer, wholesaler-retailer, and retailer. The middlemen sold a total volume of 57070.5kg inside (64.037%) and outside (35.977%) the survey area. The commission men sold the highest volume (34.71%) of milkfish. The wholesaler-retailers received the highest average selling price of P47.75/kg. The wholesaler-shippers had the highest gross margin ( P8.22/k kg) while the wholesaler—retailers who sold outside the survey area had the highest net return ( P3.97/ kg ) The low price of milkfish was the main problem of both producers and middlemen. The milkfish marketing involved many channels, primarily brought about by the presence of too many types of middlemen who practiced intertrading among each other. Thus, there was a duplication of the performance of marketing practices among types of middlemen, which increased the marketing costs and correspondingly raised the prices of milkfish.