UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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2005 - 200932010 - 20186

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Adviser: search.filters.advisor.Andrada, Zoilo S., Jr.SDG: search.filters.sdg.SDG 8 - Decent work and economic growth

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Now showing 1 - 9 of 9
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    Media preferences of local advertisers in Iloilo City
    Bonifacio, Nuevelar; Kawaguche, Gretchen (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2006-10)
    This Broadcast Research is entitled "Media Preferences of Local Advertisers in Iloilo City. " The objectives of this study are to identify the local advertisers in Iloilo City, to categorize local advertisers, to determine the type of medium used in advertising a product, to differentiate the characteristics of each medium in advertising a product, and to find out the reasons why businessmen advertise a product. The study has 20 respondents. The researchers categorized the different businesses into four such as food, health, general services and housing utilities. The researchers gather the data through survey. Based on the results of the survey, it shows that businessmen in every category have different media preferences. The data shows that in food and health category, the most preferred medium was newspaper. In general services category, radio was the most preferred medium. However, in housing utilities category, radio and tri-media was the most preferred medium by the advertisers. Moreover, the respondents identified reasons why they advertise. It to was found bring out that businessmen engaged in advertising to bring new products to the attention of the consumers to buy or accept a product. Next, they advertise to maintain and defend markets for established brands, followed by helping potential customers choose among competing brands. And the last reason was to increase the use of goods and services among customers.
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    Status of online selling in Iloilo City
    Blanco, Kathleen Kay T.; Nardo, Celina B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    From the advent of the Internet now comes its commercialization. E-commerce has emerged under which online selling is classified. This is a descriptive study which used survey interviewing method in order to assess the status of online selling in Iloilo City. In the process of data gathering, the snowball sampling was used in determining the respondents. Supplemental data from Department of Trade and Industry (DTI) - Iloilo, Bureau of Internal Revenue (BIR.) - Iloilo and Business Licensing and Permit Office (BPLO) of Iloilo City were also gathered for reference. Major findings of the study show that the number of online sellers in Iloilo is growing since 2010 and these sellers use social networking sites and online classified ads site for online selling. The result of the study also shows that online sellers are not fully aware of the laws that affect online selling and the aforementioned government agencies lack regulation over the said form of business. The researchers discern the need for policy convergence just as digital convergence is occurring.
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    Persuasive effects of E-Vat television advertisements
    Biaoco, Althea June S.; Trasporto, Jose Donel T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10)
    It is a brutal fact that the Philippines is actually facing one of the most crucial periods in history. Filipinos are confronted with so many issues that caused turmoil and even division among them. One of these issues is the passage of RA 9337 or the E-VAT Law. For the government, the reformed VAT law is the solution to the economic crisis since when tax collection improves the deliver of basic services will also improve. Through E-VAT Television advertisements, some basic information regarding the said law was made public. This study traces the factors affecting the knowledge and views of the people towards the E- VAT LAW. This aims to know if these E-VAT advertisements are persuasive enough to convince the people to believe in the essence of the law. It was found out that respondents have a moderate level of knowledge and an uncertain attitude towards the E-VAT law despite the presence of these advertisements. According to the theory of persuasion, there should be attitude change after seeing the persuasive message in this case, the E-VAT TV advertisements. The result of the study showed that many people are in doubt if the government could really carry out all the responsibilities they owe the people. This then poses a question on the impact of the persuasive message to the respondents or the people. Furthermore, two major reasons were viewed as major factors which affected the results of the study. These are the message-related barriers as well as the respondent-related barriers. Message-related barriers include the type of text presented, the credibility, reliability and convincing power of the intended message as well as the attractiveness of the message. On the other hand, the existing knowledge of the respondents that may come from other sources of information regarding the law and their biases and personal predispositions also blocked the persuasiveness of the E-VAT TV advertisements.
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    Comparative analysis of the program format of TV Patrol and 24 Oras
    Berja, Alice Bernadette F.; Nidoy, Michelle Gay M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive-comparative study aims to determine the program format of the two mainstream TV news programs here in the Philippines: TV Patrol (ABSCBN) and 24 Oras (GMA). There are two types of TV news program format, standard format and tabloid format. Both formats are guided by four elements: segment, news selection, news delivery and language. Survey was used in measuring the knowledge of Ilonggo viewers on the program format of TV Patrol and 24 Oras. The study covered 12 barangays in Iloilo City with 400 respondents. Results of the data-gathering process showed that TV Patrol is in tabloid format while 24 Oras is in standard format. News delivery is the most tabloid element of TV Patrol while Language is the most standard element of 24 Oras. Both formats have implications to the viewers’ knowledge and perception towards the reality of news stories.
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    Social responsibility on the use of media technology
    Beloya, Marian Kristina C.; Camancho, Rea Micah C.; Perez, Mary Lydannie V.; Villanueva, Ma. Emilie M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10-21)
    This study is about responsibility on the use of media technology specifically cellular phones. The study is done through a survey measuring on respondents’ behavior and awareness of social responsibility pertaining to the use of cellular phone. Residents of UPV Miagao dormitories (Balay Apitong, Balay Gumamela, Balay Lampirong, Balay Kanlaon, and Balay Madyaas) were chosen as respondents to the study. The results of the study show that the respondents are Aware of their social responsibility but they are Sometimes responsible in using their cellular phone and as senders and receivers. Therefore, the UPV Miagao dormitory residents are Quite Socially Responsible on the use of media technology specifically cellular phones.
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    Hallyu: The K-Pop phenomenon a critical analysis of K-POP music
    Beguas, Ma. Veronica D.; Sinda, Krisha Kamille M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This thesis is a critical analysis of the factors that makes K-Pop music popular. The researchers wanted to objectively look at the music genre since there are only few studies of K-Pop despite its growing global attention in the entertainment industry.The study first traced the emergence of K-Pop, followed by the discussion of its packaging and promotion strategies as well as its implications on Philippine local music industry. The study used Commodification of Culture by Hannah Arendt and Theodore Adorno (1973) and the assumptions of Transnational Media Management Theory by Barbara Parker (1996). The proponents interviewed experts: 3 from the academe, 2 from the media organizations, 2 from the music industry and 2 representatives from K-Pop fan groups and with the Director of Korean Cultural Center in the Philippines. The proponents also did library and online research. The study found out that K-Pop started mainly from K-Dramas and that a combination of well-produced music and music videos, packaging and promotion strategies of Korean entertainment companies, both government and private sector efforts as well as the good adaptation to advance technologies have made K-Pop a global success.
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    The degree of potency of emojis to substitute the written language in Facebook Messenger
    Bechayda, Kristelle Mae S.; Jaruda, Ma. Ella Dean R.; Pavillar, Gliza Mae D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    This is an undergraduate study of how potent the emojis are in substituting the written language in Facebook Messenger. Purposive sampling was used in determining the 127 respondents in Iloilo National High School. Survey questionnaires were utilized in gathering the data. By using Kincaid's Convergence Model of Communication, Semiotics Theory and Uses and Gratification Theory, the researchers used descriptive method to analyze the potency of emojis by studying the respondent’s mutual understanding on their use of emojis. Mutual understanding is further determined by getting the individual field of experience of each respondent. The field of experience in this study includes the level of knowledge on the use of emojis, commonly used emojis, reasons why they use emojis and the capability of emojis in conveying messages. The findings of the study showed that emojis are highly potent in substituting the written language in Facebook Messenger.
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    Critical analysis of local newspapers' design
    Barbon, Krisna C.; Macahilo, September Noon A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.
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    Text and context of the songs of Gloc9 (2003-2012)
    Alorro, Mary Joanne F.; Sevillano, Kristine Charisse B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive study was conducted to ascertain the text and context of the songs of Gloc9 from 2003-2012. Forty (40) songs with societal issues were determined, classified to which presidential term (Arroyo's or Aquino's) they were released and analyzed if they reflect the real Philippine setting at the given period. The results showed that many of the songs of Gloc9 did not exactly reflect the real-life setting of Filipinos under the two presidential eras they belonged thus as a medium, the songs created a Constructed Mediated Reality. However, songs that mentioned issues such as poverty, unemployment, abuse of power and drug abuse were reflective of period they were written. Nevertheless, rap song is a good medium not only for entertainment but also for information. It is one of the most effective medium to bring awareness to the public by presenting relevant societal issues in a rap music format. To further improve this study, future researchers should do a triangulated research method.