UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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2013 - 20185

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Adviser: search.filters.advisor.Andrada, Zoilo S., Jr.Start date: 2010

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    Critical analysis of local newspapers' design
    Barbon, Krisna C.; Macahilo, September Noon A. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study, "Critical Analysis of Local Newspaper Design", gives the idea of how local newspapers in Iloilo are designed through evaluation of the four elements of design namely headline, text, photo, cutline and the over-all layout of the front page. The duration for the evaluation occurred for a span of four weeks. The subjects for the study were the seven newspapers found in Iloilo City. As a result of the evaluation, it has been found out that in headline layouting, all seven newspapers failed to be consistent in following the line-column formula and the 5-10 words headline guideline. In text layouting, the common problems are the measurements of the legs of columns and jump stories. For photos found in the front page, most of them do not have borders and with excessive use of photo cliches. The photos all look natural but do not suggest actions. For cutline, not all newspapers observed proper placement which should be outside the photo. For the overall layout, majority of the newspapers have balance. The researchers observed that there is a need to improve the front page layout of local newspapers in Iloilo City.
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    The classification and regulation of AM Radio programs
    Balagosa, Sheena Marie K. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study "The Classification and Regulation of AM Radio Programs" provides us the reasons why there is a need to classify and reinforce regulation on AM radio programs based on the MTRCB guidelines, the KBP Code, and the opinion of Ilonggo radio listeners and broadcast practitioners. The study covered 12 barangays with 400 respondents and eight broadcast practitioners from four AM radio stations in Iloilo City. From the results of the study, we have found out that radio stations created program innovations that affected the listeners. There is a need to put classification in order to separate sensitive topics that are not suitable for all listeners, to protect children by knowing which programs they can listen to, to avoid hearing double meaning words, extremely violent stories and sensitive topics about sex. There is a need to reinforce regulation because of the failure to adhere to broadcast standards of some radio programs, KBP's leniency in the implementation of its rules and regulation and the effectiveness of self-regulation. Thus, we have the determined that there is a need to put classification and to reinforce regulation in AM radio programs to protect the moral values of Filipino radio listeners.
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    Text and context of the songs of Gloc9 (2003-2012)
    Alorro, Mary Joanne F.; Sevillano, Kristine Charisse B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive study was conducted to ascertain the text and context of the songs of Gloc9 from 2003-2012. Forty (40) songs with societal issues were determined, classified to which presidential term (Arroyo's or Aquino's) they were released and analyzed if they reflect the real Philippine setting at the given period. The results showed that many of the songs of Gloc9 did not exactly reflect the real-life setting of Filipinos under the two presidential eras they belonged thus as a medium, the songs created a Constructed Mediated Reality. However, songs that mentioned issues such as poverty, unemployment, abuse of power and drug abuse were reflective of period they were written. Nevertheless, rap song is a good medium not only for entertainment but also for information. It is one of the most effective medium to bring awareness to the public by presenting relevant societal issues in a rap music format. To further improve this study, future researchers should do a triangulated research method.
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    Ilonggo journalists' perspectives and practices on freedom of expression
    Alvero, Frances Kristene (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive study used the survey method to determine the perspectives and practices of Ilonggo journalists on freedom of expression. In gathering data, purposive sampling was used to determine the respondents. An interview schedule was used as an instrument to gather necessary information for the study since the research is descriptive in design. The study was conducted in Iloilo City from December 2012 until February 2013. Results showed that Ilonggo journalists view freedom of expression as not absolute. They exercise this right (to express opinion and ideas, impart and gather information) but they have to respect and protect the privacy and reputation of a person and of the State along the process. The concept of journalists on freedom of expression, however, is more concerned on the issue of privacy that surrounds a person than on the issue that concerns the society or the national security. When it comes to practicing their freedom of expression, journalists have varying actions on how to deal with certain situations.
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    Level of acceptance of the portrayal of the gay man in SMART's "Friend request" commercial among Ilonggo media practitioners
    Alayon, Gico L.; Balatero, Neryl Jade S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    This study entitled, “Level of Acceptability of the Portrayal of the Gay Man in SMART’s Friend Request Commercial among Ilonggo Media Practitioners” aims to determine the level of acceptability of the portrayal of gay man in SMART’s Friend Request commercial in terms of sex and media industry the respondents belong. The selection of respondents for the study employs purposive sampling. Forty-seven media practitioners are gathered as respondents that come from different media industries in Iloilo namely Print, Broadcast, both AM and FM stations and Advertising. A one-shot survey method using a questionnaire is used to gather the data The data analysis uses frequency counts, mean and percentages. The results reveal that Ilonggo media practitioners have a high level of acceptability on the portrayal of the gay man in the SMART’s Friend request commercial. Furthermore, the respondents also have positive opinion towards the commercial and have a disagreeable attitude towards the common stereotypes of gay men. Ilonggo Media Practitioners have a high level of acceptability towards the portrayal of the gay man in the commercial.