UPV Digital RepositoryUPV-DRUniversity of the Philippines Visayas
 

Undergraduate Theses

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14583/13

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Adviser: search.filters.advisor.Andrada, Zoilo S., Jr.Committee Member: search.filters.committeemember.Parcon, Jude Vincent E.

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    The degree of potency of emojis to substitute the written language in Facebook Messenger
    Bechayda, Kristelle Mae S.; Jaruda, Ma. Ella Dean R.; Pavillar, Gliza Mae D. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    This is an undergraduate study of how potent the emojis are in substituting the written language in Facebook Messenger. Purposive sampling was used in determining the 127 respondents in Iloilo National High School. Survey questionnaires were utilized in gathering the data. By using Kincaid's Convergence Model of Communication, Semiotics Theory and Uses and Gratification Theory, the researchers used descriptive method to analyze the potency of emojis by studying the respondent’s mutual understanding on their use of emojis. Mutual understanding is further determined by getting the individual field of experience of each respondent. The field of experience in this study includes the level of knowledge on the use of emojis, commonly used emojis, reasons why they use emojis and the capability of emojis in conveying messages. The findings of the study showed that emojis are highly potent in substituting the written language in Facebook Messenger.
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    Level of acceptance of the portrayal of the gay man in SMART's "Friend request" commercial among Ilonggo media practitioners
    Alayon, Gico L.; Balatero, Neryl Jade S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    This study entitled, “Level of Acceptability of the Portrayal of the Gay Man in SMART’s Friend Request Commercial among Ilonggo Media Practitioners” aims to determine the level of acceptability of the portrayal of gay man in SMART’s Friend Request commercial in terms of sex and media industry the respondents belong. The selection of respondents for the study employs purposive sampling. Forty-seven media practitioners are gathered as respondents that come from different media industries in Iloilo namely Print, Broadcast, both AM and FM stations and Advertising. A one-shot survey method using a questionnaire is used to gather the data The data analysis uses frequency counts, mean and percentages. The results reveal that Ilonggo media practitioners have a high level of acceptability on the portrayal of the gay man in the SMART’s Friend request commercial. Furthermore, the respondents also have positive opinion towards the commercial and have a disagreeable attitude towards the common stereotypes of gay men. Ilonggo Media Practitioners have a high level of acceptability towards the portrayal of the gay man in the commercial.