UPV Theses and Dissertations
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Item An assessment of the fishery ordinances of the different coastal municipalities in the Province of Iloilo, 1992-1998Almero, Flora B.; Gerona, Ma. Leda G. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1999-12)This research project is an assessment of the fishery ordinances of the different coastal municipalities in the Province of Iloilo. The study covers the fourteen (14) coastal municipalities of the Province namely; the Municipality of Anilao, Banate, Barotac Nuevo, Barotac Viejo, Batad, Carles, Concepcion, Dumangas, Estancia, Miag- ao, Oton, San Dionisio, San Joaquin and Tigbauan. The primary data were taken from the various municipal fishery ordinances of the different coastal municipalities under study, and the national fishery policies (RA 7160, PD 704, RA 8550). The researchers also employed field interviews with selected fisherfolk leaders as a source of first hand information concerning the recent situation of the fishery industry in their respective municipalities. It was found that: (1) the fishery industry in the Province of Iloilo is facing problems on overexploitation, overfishing, pollution, and habitat destruction; (2) the primary concern of the over-all policy mosaic for the fishery industry is the rehabilitation and protection of the coastal environment, the limitation of access to fishery resources comes as the secondary concern, while the protection of the rights of municipal fisherfolk appears in a very limited number of promulgations only; (3) generally the provisions in the over-all policy mosaic is consistent and complimentary, both vis-a-vis the national fishery policies and within their respective municipal fishery ordinances where the provisions belongs. Assessing the municipal fishery ordinances of the different coastal municipalities in the Province of Iloilo, it was found that the goal of the over-all policy mosaic is the promotion of sustainable development for the fishery industry so as to achieve food security in terms of fish.Item Textbook citizenship: The depiction of citizenship in selected social studies high school textbooks in Iloilo CityAlmio. Doni June V. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2012-03)A research was conducted to identify the citizenships depicted in selected Social Studies textbooks in Iloilo City and compared it with the citizenships found in Russia in Bulgaria.The method used for the study was qualitative content analysis of sixteen social studies textbooks and key informant interview for the process of textbook making. The most dominant body involved in the textbook making process is the state through its agencies. The schools, may it be public, laboratory, or private are subjected to the guidelines of the Department of Education when it comes to selection of textbooks.The researcher identified four classifications of citizenship that are present in the textbooks that were analyzed: Passive Citizenship, Active Citizenship, National Citizenship, and Religious Citizenship. These classifications of citizenship are dependent on the political culture of each country. By identifying the citizenship depicted in the high school social studies textbooks, it will be evident on how the Philippines wants its citizens to be. This is because of the reason that Philippines used the textbooks as state ideological apparatuses to maintain control over its people. Citizenship training is the best way to do that.Item Reality vs. reality: Real life emulating reality TVAlli, Zerlene; Cabarga, Herchelle Anne; Satiagudo, Emme Rose (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)The immense influence of reality television has paved the way for the massive success of Big Brother franchise across the globe. Here in the Philippines, Pinoy Big Brother continues to become one of the most popular reality shows. The increasing popularity of PBB to its audience especially the youth prompted the conduct of the study to identify the perceptions on real life resulted from Ilonggo teenagers' exposure to PBB Lucky Season 7. Anchored on George Gerbner's Cultivation Theory, the researchers conducted a survey among Grade 12 Senior High School students in the First Congressional District of Iloilo. The researchers utilized the gualitative and guantitative method in data collection and analysis. The overall mean score reflected a positive perception, thereby, the researchers have concluded that reality TV viewing has a positive effect on the perception of Ilonggo teenagers towards real life. The positive perceptions revealed that regardless of being light viewers, respondents’ exposure to PBB Lucky Season 7 bears effect in influencing their perception on real life. Hence, it presents a different light on Gerbner's Cultivation Theory, which states that television's immense influence is mirrored on the heavy viewers. The reality cultivated by reality shows like Pinoy Big Brother is a manifestation of the strength of the television as a medium and as a powerful tool that can shape the minds and the society.Item Values beyond entertainment: Audience reception on satirical film “Ded na si Lolo”Albesa, Adrianne; Dusaban, Edwin, Jr.; Paguntalan, Angela (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-06)This study looks into whether or not film enthusiasts recognize socio-cultural verisimilitude in the film Ded na si Lolo. The respondents of this study are film enthusiasts from the University of the Philippines Visayas who are active filmmakers and participate film festivals in Western Visayas. Data collection is done in two sessions of focus group discussion with a total of 12 participants. The film Ded na si Lolo is shown to the participants after which they are asked open-ended questions on their perception. Responses are coded and interpreted through thematic analysis. An observation in this research is that the encoded message in the film is easily decoded if the viewers are familiar with the film elements (i.e. characters, setting, plot., etc.) and also with real life issues and scenarios. However, being too familiar with film elements puts the viewer at risk of misinterpreting the message content or assigning meanings that were not intended by the filmmaker. All are able to recognize the socio-cultural verisimilitude of the film Ded na si Lolo and most of the audience, still, are able to decode the encoded message of the filmmaker. The results imply that Ded na si Lolo, being satirical in nature, has not been very successfull in delivering its message to criticize the funeral customs and beliefs of the Philippine culture. The study concludes that if the satirical purpose of the film is not fully grasped by film enthusiasts who have the ability to analyze and decode messages from the film, this might be even more challenging for the general population.Item The meaning of beauty: A semiotic analysis of a beauty product advertisement and its interpretation by young female professionalsAlcala, Zharina Ayn T.; Gamayao, April P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)This study explored on how a beauty product advertisement communicates the concept of beauty and how it can affect the consumption of the said product among young female professionals. By using semiotic analysis, the researchers identified the signs and codes that communicate what is beautiful and its possible effects on the pre-existing concept of beauty. The Focused Group Discussions among 17 participants from Iloilo City revealed that the concept of beauty of the participants is not only defined physically but also holistically. However, the participants deemed physical beauty important. Though the participants identified the signs and codes of related to beauty in the advertisement, these did not affect their concept of beauty and their consumption of the said product. The quality, affordability and credibility of the beauty products were the factors they considered in patronizing the products and not necessarily because of the advertisement.Item The political dynamics behind the renovation of Felix Gorriceta Jr. Avenue connecting Pavia-Mandurriao and its effects on property holders and PUV operators associationAlbaladejo, Christine Kate; Laude, Jennifer (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)This study looks into the political dynamics behind the implementation of the policy renovating the Felix Gorriceta Jr. Avenue in Pavia, Iloilo and its effects on two end-users—property holders as represented by Parc Regency, and transportation sector represented by the Leon Jeepney Operators and Drivers’ Association (LEJODA). The interrelationships between various levels of the government in the conceptualization of the infrastructure project is examined. It describes conditions of the area where the road stretches prior to the renovation; identifies the reasons why the policy was pursued; and examines how the policy on renovation affected the end-users. Interviews as well as secondary data were utilized in the study. The initiatives and funding for the project came out of a broader plan to integrate the road to the Iloilo airport from the national government, and subsequently chosen by the provincial government of Iloilo relative to other sites. The local government of Pavia had little role to play in its conceptualization, except for the necessary measures for the full implementation of the said policy. The policy conferred benefits to both end-users.Item Drivers' helping behavior towards pedestrians: The role of awareness, responsibility, and personal normsAlvero, Twinkle B.; Matondo, Jirah P. (Division of BSocial Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)The effects of individual's norms, consequences and responsibilities on helping behavior were tested using the Norm Activation Theory. A 2x2x2 within—subjects design utilizing the scenario based approach developed by Naumann (2004) was participated by twenty-five (n=25) company drivers, and the scores obtained were measured using Helping Attitude Scale (Nickell, 1998). Interviews were conducted to further understand and explain key information about participants. Results showed that positive personal norms and higher recognition of responsibility affected helping behavior but not awareness of consequences. However, no interaction effect was observed. Therefore, the study lends partial support to the theory. Implication points that companies and LTO must incorporate and promote personal norm enhancement and recognition of responsibility within their team building programs and trainings.Item History and character of tinda in Oton and Miag-ao, Iloilo (1900-2008)Arceño, Clarisse D. (Division of Social Sciences , College of Arts and Sciences, University of the Philippines Visayas, 2009-03)History and Character of Tinda in Oton and Miag-ao, Iloilo (1900-2008) delves into the historical, economic, and social realms of the tindas in Oton and Miag-ao. This is to generate information on local history which will in return provide the townspeople a better understanding of a vital part of their regular life- the tinda. This study traced the history of the two tindas, determined and described the venues and the existing infrastructures in these markets, determined the goods and services being sold in the tinda and described the interaction of the vendors and customers in the exchange of these goods and services, identified the factors affecting the practice and development of the tindas, described the market days of both towns and compared the tinda in Oton and Miag-ao based on the characters of tinda that were identified. The researcher employed oral history method through interviews and documentary method from the materials gathered in Oton and Miag-ao Municipal Hall and different libraries to gather both primary and secondary data. Photo-documentation was employed as well. There were no specific boundaries in the market of Oton in the past so that the vendors were just scattered in the vicinity until its concretization. The market of Miag-ao had no permanent site until 1912. From that year on until 1934, the market place used to be in the present cattle market. It was in 1935 that the market was transferred to its present location. The infrastructures present in the market were gradually increasing through time. In the past, the structures used to be made of nipa and wood materials. Later on, concrete materials were used while double-storey buildings were preferred to have more space without using additional land area. At the start of the American occupation, the quantity of goods and services available in both markets were just few in number. Due to some factors, the goods and services offered expanded. Generally, the vendors as well as the customers of the tinda are also the residents of each town especially from the poblacion area as the market is located in the town proper. However, some of them may also come from the barrio, the neighboring town and other provinces as well. In interacting with each other, the vendor and the customers follow their own principle. The vendors want to attract as many customers at the same time earn as much profit. On the other side, the customers just want to pay less or have more of the goods. The market day is unlike any other days because more customers and vendors, especially the bolanteros go to the market. Also, more goods are available during this day. Development of the tindas occurred because of the increase in the population, improvement in technology, communication and transportation. The markets of Oton and Miag-ao are different because there was a change in the location of the market of Miag-ao, while in Oto,n there was none. Also, concretization came earlier in Oton. However, the tindas are quite similar to each other in the remaining aspects discussed. However, the tindas are quite similar to each other in the remaining aspects discussed.Item A critical analysis of the movie "Bikini Open"Aportadera, Ela Vanessa; Azarcon, Rudylyne; Baldeviso, Donna Marie; Novelo, Fiona; Punsalan, Jona Marie (Division Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2005-10-21)This study entitled "A Critical Analysis of the Movie Bikini Open," will find out whether the said film affirms the real state of Philippine Mass Media. The study aims to identify the issues on Phi lippine media depicted in the movie, point out the issues confronting media in the Philippine society, determine the similarities and differences of the issues depicted in the movie with the current state of Philippine media and society, analyze the issues reflected in the movie in the context of Philippine media and society, and point out the implications of the movie on the Philippine media and society. Twelve professionals from Iloilo City coming from the academe, television, radio, and print media and the film's director served as respondents of the study. The study used Critical Theories of Communication in analyzing the film in the context of Philippine media and society. Results of the study indicate that Philippine media tends to serve the interest of the dominating class such as advertisers and media owners who exercise power over those below them intheir pursuit of economic interests. Philippine mass media is leaning towards the practice wherein corporate responsibility takes over social responsibility. With competition, the media resorted to sensationalism and exploitation. Moreover, media content is used as a commodity in order to sell. Finally Philippine media serves as a potent force in shaping the way of life of the people. Although such ills in the media occur, this does not generally speak for the entire Philippine mass media. Thus, this study concluded that the film "Bikini Open" partly affirmed the state of Philippine media in reality.Item The key elements of the situation comedy that appeal to televiewersAloro, Norvyn V. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)The municipality of Sebaste in Antique Province is along the path of strong typhoons that can cause damage to lives and properties. The likely effects of these typhoons and other natural or man-made disasters can be mitigated by prompt information dissemination and early warning devices. Correct information and warnings that reach people at the right time can help them prepare for the impending disaster and avoid its likely effects. In Sebaste, there is no community-wide early warning system. This study focused on the value placed by the local residents of Sebaste, Antique for the establishment of an early warning device in the form of the Barangay Loud Speaker System (BLS) by estimating their willingness-to-pay (WTP) using Contingent Valuation Method. A total of 320 study participants representing their households, equally distributed in eight barangays of Sebaste, Antique were interviewed in January to March 2017 using a pilot-tested interview schedule. Seventy-five percent of the study participants were willing to pay for the BLS. The binary logit regression showed that bid price was the only factor that significantly (and negatively) affects WTP at 1% level of significance. The estimated monthly mean WTP with and without adjustment for the level of certainty were P68.00 and P60.75, respectively. The monthly Social WTP with and without adjustment for the level of certainty were Pl84,084.16 and Pl62,293.63, respectively. This study recommends that the local government of Sebaste should invest in the establishment of the BLS in each of 10 barangays of the municipality.