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UPV Theses and Dissertations

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    The portrayal of violence against women in the films made by Carlos Siguion Reyna
    Balsamo, Ethel (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2002-04)
    This study deals with gender analysis on the portrayal of violence against women in the films made by Carlos Siguion Reyna. Its aims to (1) identify the role of women portrayed in the films made by Carlos Siguion Reyna, (2) to describe the portrayal of violence against women in the films made by Carlos Siguion Reyna, and (3) to explain the portrayal of violence against women in the films made by Carlos Siguion Reyna. The twelve films of Carlos Siguion Reyna were briefly presented to aid for further understanding of the study. Different roles of women portrayed in the films were enumerated and were explained briefly into their portrayal. Violence against women was categorized into physical, sexual, and emotional abuse. Finally, a gender analysis was used to assess the portrayal of violence against women in the films of Carlos Siguion Reyna. In this study, data were gathered through self-analysis of the ten films of Carlos Siguion Reyna with the help of some film reviews of his films. Violence against women is evident in the films of director and it comes in many forms, be it physical, sexual, and emotional abuse. Patriarchy, women seen as sex object are some of the factors that contributed to the violence toward women and it happens in most social groups and all income levels. The ideas and images of women in reality are reinforced in the mass media on which people model their behavior and attitudes. Thus, indeed there is a relationship between the social condition of women in reality and the portrayal of violence against women in films.
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    The relationship between the attitude towards women and the evaluation of sexism in liquor advertisements on television
    Azarcon, Criselda Jeremias (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1993-06)
    This study is on the relationship between the individual's attitude towards women and his/her evaluation of sexism in Tanduay advertisements on television. Using two sets of questionnaires, the study also investigated the relationship between each of these two variables on one hand, and gender, age, and religious affiliation, on the other. Attitude towards women is defined as the level of feminist attitude of an individual. Evaluation of sexism is defined as the individual's rating of sexist manifestations in television liquor advertisements. Sexism is the sexual discrimination against women by people. It is any distinction, exclusion or restriction made against women which has the purpose or effect of denying equal exercise of human rights and fundamental freedom in all fields of human endeavor. A manifestation of this is the sexual degradation of women which is the focus of this study. It is manifested by associating women with sex, or showing women as sex figures, such as showing them as sex partners or in sex-provoking images. The respondents were freshmen dormitory residents at UPV Residence Halls, Miag-ao. An accidental sampling was used to identify the sample population of 30. Using the Pearson Product-Moment Correlation the result showed that there is no relationship between attitude towards women and evaluation of sexism in Tanduay advertisement on television. Using the chi square test of independence, it was found that only five out of twenty-one items in the attitude towards women test showed significant differences in the answers of the female and male respondents, four out of twenty-one items showed significant differences in the answers of the religious groups, and one out of twenty-one items showed a significant difference in the answers of the three age groups. Thus, based on the results, attitude towards women does not affect the level of an individual's awareness on how women are sexually degraded in Tanduay advertisement on television.