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UPV Theses and Dissertations

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Keyword: search.filters.keyword.TelevisionSDG: search.filters.sdg.SDG 9 - Industry, innovation and infrastructure

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    Reality vs. reality: Real life emulating reality TV
    Alli, Zerlene; Cabarga, Herchelle Anne; Satiagudo, Emme Rose (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)
    The immense influence of reality television has paved the way for the massive success of Big Brother franchise across the globe. Here in the Philippines, Pinoy Big Brother continues to become one of the most popular reality shows. The increasing popularity of PBB to its audience especially the youth prompted the conduct of the study to identify the perceptions on real life resulted from Ilonggo teenagers' exposure to PBB Lucky Season 7. Anchored on George Gerbner's Cultivation Theory, the researchers conducted a survey among Grade 12 Senior High School students in the First Congressional District of Iloilo. The researchers utilized the gualitative and guantitative method in data collection and analysis. The overall mean score reflected a positive perception, thereby, the researchers have concluded that reality TV viewing has a positive effect on the perception of Ilonggo teenagers towards real life. The positive perceptions revealed that regardless of being light viewers, respondents’ exposure to PBB Lucky Season 7 bears effect in influencing their perception on real life. Hence, it presents a different light on Gerbner's Cultivation Theory, which states that television's immense influence is mirrored on the heavy viewers. The reality cultivated by reality shows like Pinoy Big Brother is a manifestation of the strength of the television as a medium and as a powerful tool that can shape the minds and the society.
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    The key elements of the situation comedy that appeal to televiewers
    Aloro, Norvyn V. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)
    The municipality of Sebaste in Antique Province is along the path of strong typhoons that can cause damage to lives and properties. The likely effects of these typhoons and other natural or man-made disasters can be mitigated by prompt information dissemination and early warning devices. Correct information and warnings that reach people at the right time can help them prepare for the impending disaster and avoid its likely effects. In Sebaste, there is no community-wide early warning system. This study focused on the value placed by the local residents of Sebaste, Antique for the establishment of an early warning device in the form of the Barangay Loud Speaker System (BLS) by estimating their willingness-to-pay (WTP) using Contingent Valuation Method. A total of 320 study participants representing their households, equally distributed in eight barangays of Sebaste, Antique were interviewed in January to March 2017 using a pilot-tested interview schedule. Seventy-five percent of the study participants were willing to pay for the BLS. The binary logit regression showed that bid price was the only factor that significantly (and negatively) affects WTP at 1% level of significance. The estimated monthly mean WTP with and without adjustment for the level of certainty were P68.00 and P60.75, respectively. The monthly Social WTP with and without adjustment for the level of certainty were Pl84,084.16 and Pl62,293.63, respectively. This study recommends that the local government of Sebaste should invest in the establishment of the BLS in each of 10 barangays of the municipality.