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UPV Theses and Dissertations

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    Level of intention to use GIS among online journalists
    Bayog, Katrina Coleen; Buensuceso, Dayanara; Sabando, Fydah Marie (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    Geographical Information System or GIS is a new technology being used by different international news organizations to provide a more comprehensive reporting for their consumers. GIS is a data visualization tool which maps out the news articles linked to where they have happened, providing a more sophisticated visual output. However, despite the potential of GIS in journalism and reporting, there has been a limited use of this system in local and national news reporting, both online and on print in the Philippines. This study looks into the level of intention to use GIS by local online newspaper journalists in online news reporting. Using a framework derived from the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology, the researchers employ a non-experimental relational study design to determine which is the strongest predictor for intention to use GIS among the three constructs of UTAUT model—Performance Expectancy, Effort Expectancy and Social Influence. Their findings show that PPI-member journalists in Western Visayas had a high intention to use GIS in their online news reporting. The researchers recommend, for future study, the employment of the “actual use” construct of the Technology Acceptance Model (TAM) and/or the Unified Theory of Acceptance and Use of Technology (UTAUT). They also encourage an experimental design with the controlled and uncontrolled variables in conducting the test. This can give an accurate comparative depiction of journalists who were exposed to the explainer video from those who were not exposed.
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    The current profile and situation of Iloilo provincial media practitioners in AM radio station
    Avelino, Sharon Faith; Lego, Lily Ann; Sotelo, Sherbet Dee (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2004-10)
    This study aims to know the current profile and situation of Iloilo provincial media practitioners in AM radio stations. This aims presents the profile of the media practitioners in the radio stations specifically in Bombo Radyo (DYFM), Radyo ng Bayan (DYLL), Aksyon Radyo (DYOK), Super Radyo (DYSI) and IBC (DYBQ) . The instruments used by the researchers in conducting this study were open-ended questionnaire and interview. A census of all media practitioners in the said five radio stations were taken as respondents. This was conducted during the first semester of AY 2004-2005. Results show that the broadcasting profession in Iloilo AM radio stations is a viable profession in terms of improving the total way of life of broadcasters.