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    Statement ang Malolo: An analysis of an Ilonggo concept
    Bartonico, Alora Grace P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2010-04)
    This paper examines the different perspectives that have been used to define the meaning of Ilonggo concept malolo. It argues that the concept malolo derives not only its linguistic characteristics but it is also manifested through observable behaviors of Ilonggos. It reviews the meaning of the concept across history by inspecting some pieces of Ilonggo literature of the 20th century. This paper also examines the meaning of the term as it is understood by today's speakers themselves. It describes the use of the term malolo as a stereotype for Ilonggos by both Hiligaynon and non-Hiligaynon speakers. It observes that the concept has different uses and meanings across generations; as well, the understanding of the concept differs from rural and urban areas
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    Level of acceptance of the portrayal of the gay man in SMART's "Friend request" commercial among Ilonggo media practitioners
    Alayon, Gico L.; Balatero, Neryl Jade S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)
    This study entitled, “Level of Acceptability of the Portrayal of the Gay Man in SMART’s Friend Request Commercial among Ilonggo Media Practitioners” aims to determine the level of acceptability of the portrayal of gay man in SMART’s Friend Request commercial in terms of sex and media industry the respondents belong. The selection of respondents for the study employs purposive sampling. Forty-seven media practitioners are gathered as respondents that come from different media industries in Iloilo namely Print, Broadcast, both AM and FM stations and Advertising. A one-shot survey method using a questionnaire is used to gather the data The data analysis uses frequency counts, mean and percentages. The results reveal that Ilonggo media practitioners have a high level of acceptability on the portrayal of the gay man in the SMART’s Friend request commercial. Furthermore, the respondents also have positive opinion towards the commercial and have a disagreeable attitude towards the common stereotypes of gay men. Ilonggo Media Practitioners have a high level of acceptability towards the portrayal of the gay man in the commercial.