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UPV Theses and Dissertations

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Department: search.filters.department.College of Arts and SciencesKeyword: search.filters.keyword.Norms

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    Signification of Filipino culture in the film RPG Metanoia
    Asuncion, April Angeli B.; Zante, Sheena Angelique D.; Piñano, Von Janatius (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    This study identifies and describes the different significations of Filipino Culture in the 3D animated film RPG Metanoia. It is supported by Semiotics’ basic claim that media texts are made up of signs, which are composed of two elements: the signifier and the signified. The signifier is the physical representation of a sign that is being perceived by the senses, while the signified are the meanings that are being associated with the sign. The signifiers in this study are the different physical representations of the different Components of Culture according to Panopio et al. (1978), namely, Norms, Ideas and Material Culture. Data were gathered through observation and were further analyzed using content analysis. An interview with the creators of the film was also conducted. Results show that the different significations of Filipino Culture in the film are Norms like Barkada System and Kwentuhan, Ideas which include the value of Pagkamasayahin and Belief in the Supernatural, and Material Culture which is signified by Filipino Clothing.
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    Drivers' helping behavior towards pedestrians: The role of awareness, responsibility, and personal norms
    Alvero, Twinkle B.; Matondo, Jirah P. (Division of BSocial Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    The effects of individual's norms, consequences and responsibilities on helping behavior were tested using the Norm Activation Theory. A 2x2x2 within—subjects design utilizing the scenario based approach developed by Naumann (2004) was participated by twenty-five (n=25) company drivers, and the scores obtained were measured using Helping Attitude Scale (Nickell, 1998). Interviews were conducted to further understand and explain key information about participants. Results showed that positive personal norms and higher recognition of responsibility affected helping behavior but not awareness of consequences. However, no interaction effect was observed. Therefore, the study lends partial support to the theory. Implication points that companies and LTO must incorporate and promote personal norm enhancement and recognition of responsibility within their team building programs and trainings.