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UPV Theses and Dissertations

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Degree: search.filters.degree.Bachelor of Arts in Communication and Media Studies

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    The practice of responsible journalism in the newscasting format of TV Patrol Panay
    Bangud, Colen D.; Villacastin, Gretchen C.; Villanuvea, Froilene C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-03)
    It is often a battle between public service and public interest that calls on the core standard of responsible journalism. TV Patrol Panay is a tabloid newscast format, a form of television programming that has a strong leaning towards sensationalizing news. This research, however, seeks to find a systematic pattern as to whether a tabloid news program, such as TV Patrol Panay, does practice responsible journalism, despite the common presumption about tabloid practices. A systematic quantitative content analysis was used to scrutinize the practice of responsible journalism in the tabloid newscasting of TV Patrol Panay. In the endeavour to measure the concentration of responsible journalism practice in TV Patrol Panay's tabloid newscasting, a quantitative content analysis was applied in the calculation of the news program’s violations against the Journalist's Code of Ethics. The same procedure was applied to the calculation of the news program's tendencies towards tabloid practices. The results were then given percentual readings and were qualitatively analyzed and discussed. Results reveal that TV Patrol Panay practices responsible journalism despite its tabloid news format. Nonetheless, its news program contains negative aspects of tabloid and follows the descriptive format of tabloid. TV Patrol Panay in tabloid newscasting format practices responsible journalism. Its news program contains negative aspects of tabloid and follows the descriptive format of tabloid. It can hereby be deduced that although the tabloid news program is associated with the turning down of high standards of journalism (Alotaibi, 2013), the results showed that not all news programs that are tabloid in format do not and refuse to bear with the high ethical standards of television journalism.
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    The classification and regulation of AM Radio programs
    Balagosa, Sheena Marie K. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study "The Classification and Regulation of AM Radio Programs" provides us the reasons why there is a need to classify and reinforce regulation on AM radio programs based on the MTRCB guidelines, the KBP Code, and the opinion of Ilonggo radio listeners and broadcast practitioners. The study covered 12 barangays with 400 respondents and eight broadcast practitioners from four AM radio stations in Iloilo City. From the results of the study, we have found out that radio stations created program innovations that affected the listeners. There is a need to put classification in order to separate sensitive topics that are not suitable for all listeners, to protect children by knowing which programs they can listen to, to avoid hearing double meaning words, extremely violent stories and sensitive topics about sex. There is a need to reinforce regulation because of the failure to adhere to broadcast standards of some radio programs, KBP's leniency in the implementation of its rules and regulation and the effectiveness of self-regulation. Thus, we have the determined that there is a need to put classification and to reinforce regulation in AM radio programs to protect the moral values of Filipino radio listeners.
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    Selfies: Managing identities on Facebook among UPV students
    Asturias, JLee Mei G.; Torres, Agape May T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This study is a descriptive research on the filters commonly used in self-presentation on Facebook among college students. It describes the level of self-presentation and identifies the factors that influence self-presentation through selfies. The data comes from 310 undergraduate students of the University of the Philippines Visayas College of Arts and Sciences in school year 2015-2016, selected through purposive sampling and with the use of a standardized questionnaire distributed through snowball technique. Data analysis makes use of descriptive statistics such as measures of central tendency using frequency, percentage distribution and rank. The researchers conclude that there is an existing pattern on how respondents filter their selfies on Facebook. These filters are in terms of size, focus, angle, location, and occasion. The data also shows the manifestation of culture and relationships in posting selfies on Facebook. This research supports the theory Identity Management which suggests that identities are managed by individuals at different junctures of their culture and relationships. This study also concludes that UPV CAS students use selfies as a means of self-presentation and that the respondents agree towards positive self-presentation on Facebook.
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    Consciousness of feminism in selected movies among college students
    Artuz, Shara Mae F.; Reyes, Rika Jane T.; Villa, Mae Anne F. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-05)
    The study seeks to know the common level of consciousness of feminism in selected films among college students. It anchors on Muzafer Sherifs Social Judgment Theory that sets responses to stimuli along the latitudes of acceptance, non-commitment and rejection. Parallel to this theory, consciousness of feminism is measured as high level, which means the audiences accept and identify the concept of feminism being present in the films included in this study; medium level, which means the audiences find the concept of feminism objectionable in the films included in this study; and low level, which represents that audience does not accept and identify the concept of feminism being present in the films included in this study. The study employs a survey questionnaire given to 353 students of the University of the Philippines Visayas. Results show that over 73% of the respondents have high consciousness level. It is concluded in this study that majority of the students in UP Visayas are highly conscious of feminism in feminist-themed films; are conscious of the concept of feminism or can easily identify it in feminist-themed movies.
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    Signification of Filipino culture in the film RPG Metanoia
    Asuncion, April Angeli B.; Zante, Sheena Angelique D.; Piñano, Von Janatius (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    This study identifies and describes the different significations of Filipino Culture in the 3D animated film RPG Metanoia. It is supported by Semiotics’ basic claim that media texts are made up of signs, which are composed of two elements: the signifier and the signified. The signifier is the physical representation of a sign that is being perceived by the senses, while the signified are the meanings that are being associated with the sign. The signifiers in this study are the different physical representations of the different Components of Culture according to Panopio et al. (1978), namely, Norms, Ideas and Material Culture. Data were gathered through observation and were further analyzed using content analysis. An interview with the creators of the film was also conducted. Results show that the different significations of Filipino Culture in the film are Norms like Barkada System and Kwentuhan, Ideas which include the value of Pagkamasayahin and Belief in the Supernatural, and Material Culture which is signified by Filipino Clothing.
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    Relationship between media exposure and attitude of Iloilo City Junior High School students towards indigenous peoples
    Amon, Abigail; Garzon, Ma. Mercedes (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)
    This research discusses the relationship between media exposure and the attitude of selected Iloilo City public junior high school students towards the indigenous peoples. Three hundred junior high school students from Bo. Obrero National High School, Iloilo City National High School, Mandurriao National High School, Ramon Avanceña National High School, and SPED - Integrated School for Exceptional Children served as respondents to a five-part questionnaire that included demographics, exposure to media and IPs, attitude, additional questions regarding the relationship between their media exposure and their attitude towards IPs, and the information they received and wished to receive from media. The researchers found that students were most exposed to online media and that they had low exposure to mediated content on indigenous peoples on all media platforms. It was concluded that respondents had an overall positive attitude towards indigenous peoples. Moreover, both the media industry and the educational system should be more responsible in supporting the IPs through wider media coverage and introduction to more media platforms.
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    Text and context of the songs of Gloc9 (2003-2012)
    Alorro, Mary Joanne F.; Sevillano, Kristine Charisse B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive study was conducted to ascertain the text and context of the songs of Gloc9 from 2003-2012. Forty (40) songs with societal issues were determined, classified to which presidential term (Arroyo's or Aquino's) they were released and analyzed if they reflect the real Philippine setting at the given period. The results showed that many of the songs of Gloc9 did not exactly reflect the real-life setting of Filipinos under the two presidential eras they belonged thus as a medium, the songs created a Constructed Mediated Reality. However, songs that mentioned issues such as poverty, unemployment, abuse of power and drug abuse were reflective of period they were written. Nevertheless, rap song is a good medium not only for entertainment but also for information. It is one of the most effective medium to bring awareness to the public by presenting relevant societal issues in a rap music format. To further improve this study, future researchers should do a triangulated research method.
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    Reality vs. reality: Real life emulating reality TV
    Alli, Zerlene; Cabarga, Herchelle Anne; Satiagudo, Emme Rose (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)
    The immense influence of reality television has paved the way for the massive success of Big Brother franchise across the globe. Here in the Philippines, Pinoy Big Brother continues to become one of the most popular reality shows. The increasing popularity of PBB to its audience especially the youth prompted the conduct of the study to identify the perceptions on real life resulted from Ilonggo teenagers' exposure to PBB Lucky Season 7. Anchored on George Gerbner's Cultivation Theory, the researchers conducted a survey among Grade 12 Senior High School students in the First Congressional District of Iloilo. The researchers utilized the gualitative and guantitative method in data collection and analysis. The overall mean score reflected a positive perception, thereby, the researchers have concluded that reality TV viewing has a positive effect on the perception of Ilonggo teenagers towards real life. The positive perceptions revealed that regardless of being light viewers, respondents’ exposure to PBB Lucky Season 7 bears effect in influencing their perception on real life. Hence, it presents a different light on Gerbner's Cultivation Theory, which states that television's immense influence is mirrored on the heavy viewers. The reality cultivated by reality shows like Pinoy Big Brother is a manifestation of the strength of the television as a medium and as a powerful tool that can shape the minds and the society.
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    Endangered: An investigative documentary on the factors that led to journalist assaults in the Philippines
    Ardillos, Faith; Llanes, Mae Gladys; Ventar, Jeremae (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)
    This qualitative study was conducted to identify and investigate the factors that led to journalist assaults in the Philippines and to present the result of the investigation through a creative output in a form of an investigative documentary. The objectives of the study are answered though interviews with two long-serving journalists and six experts who have knowledge about journalist assaults, media laws and policies, and the Philippine media landscape. Results of this study showed that as journalists function as watchdogs of the government and of the society, the issues they covered made them as primary target of assaults. Since Philippines is a democratic country, these reported assaults pose threats to freedom of the press and of expression. The continuous cases of assaults create a chilling effect to some who eventually resort to self-censorship but these assaults also affect some journalists to be more critical and vigilant in reporting about the significant issues in the society like graft and corruption.
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    Self-disclosure and stages of relationship formation in social networking sites: The case of Facebook
    Arista, Mark Joshua O.; Ricopuerto, Maicah B. (Division of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2012-03)
    This study contributes to literature on computer-mediated communication, particularly online relationship formation. It serves as a source of information for people to know what kind of information they should disclose online, specifically on Facebook, and helps users to analyze and identify differences between their online and offline relationships. This study analyzed how online relationships are formed in Facebook in terms of self-disclosure and how users form relationships through their Facebook accounts. A total of 420 respondents answered the survey questionnaires designed to analyze online self-disclosure among Facebook users and the stages of relational development in Facebook. Results showed that respondents were reluctant to disclose information regarding personal matters, beliefs or religious convictions, relationships, and sex; and were willing to disclose information regarding their interests. Furthermore, it was found that the probability of online relationships like romantic relationships to develop is relatively small while relationships like being friends or acquaintances have the bigger chance to build up. It was also found that if a relationship was developed online, it undergoes certain stages which are similar to the stages of face-to-face relationships. This study concludes that Facebook users do not consider the site as a proper or right medium/channel for self-disclosure, especially of highly private and personal matters, which is the ground for relationships to develop. Meaning, the development of online romantic relationships is not always possible. Basically, interpersonal relationships in Facebook are confined to acquaintanceship which is grounded on common interests. Future researches could also explore other aspects of online relationships like anonymity or look at the role of Facebook in maintaining already existing relationships. An unstructured interview which can gather valuable insights from the respondents is also recommended. Other researchers can also test the quality and longevity of relationships which are initiated in Facebook and brought face-to-face.