UPV Theses and Dissertations
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Item Relationship between media exposure and attitude of Iloilo City Junior High School students towards indigenous peoplesAmon, Abigail; Garzon, Ma. Mercedes (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)This research discusses the relationship between media exposure and the attitude of selected Iloilo City public junior high school students towards the indigenous peoples. Three hundred junior high school students from Bo. Obrero National High School, Iloilo City National High School, Mandurriao National High School, Ramon Avanceña National High School, and SPED - Integrated School for Exceptional Children served as respondents to a five-part questionnaire that included demographics, exposure to media and IPs, attitude, additional questions regarding the relationship between their media exposure and their attitude towards IPs, and the information they received and wished to receive from media. The researchers found that students were most exposed to online media and that they had low exposure to mediated content on indigenous peoples on all media platforms. It was concluded that respondents had an overall positive attitude towards indigenous peoples. Moreover, both the media industry and the educational system should be more responsible in supporting the IPs through wider media coverage and introduction to more media platforms.Item Text and context of the songs of Gloc9 (2003-2012)Alorro, Mary Joanne F.; Sevillano, Kristine Charisse B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)This descriptive study was conducted to ascertain the text and context of the songs of Gloc9 from 2003-2012. Forty (40) songs with societal issues were determined, classified to which presidential term (Arroyo's or Aquino's) they were released and analyzed if they reflect the real Philippine setting at the given period. The results showed that many of the songs of Gloc9 did not exactly reflect the real-life setting of Filipinos under the two presidential eras they belonged thus as a medium, the songs created a Constructed Mediated Reality. However, songs that mentioned issues such as poverty, unemployment, abuse of power and drug abuse were reflective of period they were written. Nevertheless, rap song is a good medium not only for entertainment but also for information. It is one of the most effective medium to bring awareness to the public by presenting relevant societal issues in a rap music format. To further improve this study, future researchers should do a triangulated research method.Item Reality vs. reality: Real life emulating reality TVAlli, Zerlene; Cabarga, Herchelle Anne; Satiagudo, Emme Rose (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)The immense influence of reality television has paved the way for the massive success of Big Brother franchise across the globe. Here in the Philippines, Pinoy Big Brother continues to become one of the most popular reality shows. The increasing popularity of PBB to its audience especially the youth prompted the conduct of the study to identify the perceptions on real life resulted from Ilonggo teenagers' exposure to PBB Lucky Season 7. Anchored on George Gerbner's Cultivation Theory, the researchers conducted a survey among Grade 12 Senior High School students in the First Congressional District of Iloilo. The researchers utilized the gualitative and guantitative method in data collection and analysis. The overall mean score reflected a positive perception, thereby, the researchers have concluded that reality TV viewing has a positive effect on the perception of Ilonggo teenagers towards real life. The positive perceptions revealed that regardless of being light viewers, respondents’ exposure to PBB Lucky Season 7 bears effect in influencing their perception on real life. Hence, it presents a different light on Gerbner's Cultivation Theory, which states that television's immense influence is mirrored on the heavy viewers. The reality cultivated by reality shows like Pinoy Big Brother is a manifestation of the strength of the television as a medium and as a powerful tool that can shape the minds and the society.Item Endangered: An investigative documentary on the factors that led to journalist assaults in the PhilippinesArdillos, Faith; Llanes, Mae Gladys; Ventar, Jeremae (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-05)This qualitative study was conducted to identify and investigate the factors that led to journalist assaults in the Philippines and to present the result of the investigation through a creative output in a form of an investigative documentary. The objectives of the study are answered though interviews with two long-serving journalists and six experts who have knowledge about journalist assaults, media laws and policies, and the Philippine media landscape. Results of this study showed that as journalists function as watchdogs of the government and of the society, the issues they covered made them as primary target of assaults. Since Philippines is a democratic country, these reported assaults pose threats to freedom of the press and of expression. The continuous cases of assaults create a chilling effect to some who eventually resort to self-censorship but these assaults also affect some journalists to be more critical and vigilant in reporting about the significant issues in the society like graft and corruption.Item Self-disclosure and stages of relationship formation in social networking sites: The case of FacebookArista, Mark Joshua O.; Ricopuerto, Maicah B. (Division of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2012-03)This study contributes to literature on computer-mediated communication, particularly online relationship formation. It serves as a source of information for people to know what kind of information they should disclose online, specifically on Facebook, and helps users to analyze and identify differences between their online and offline relationships. This study analyzed how online relationships are formed in Facebook in terms of self-disclosure and how users form relationships through their Facebook accounts. A total of 420 respondents answered the survey questionnaires designed to analyze online self-disclosure among Facebook users and the stages of relational development in Facebook. Results showed that respondents were reluctant to disclose information regarding personal matters, beliefs or religious convictions, relationships, and sex; and were willing to disclose information regarding their interests. Furthermore, it was found that the probability of online relationships like romantic relationships to develop is relatively small while relationships like being friends or acquaintances have the bigger chance to build up. It was also found that if a relationship was developed online, it undergoes certain stages which are similar to the stages of face-to-face relationships. This study concludes that Facebook users do not consider the site as a proper or right medium/channel for self-disclosure, especially of highly private and personal matters, which is the ground for relationships to develop. Meaning, the development of online romantic relationships is not always possible. Basically, interpersonal relationships in Facebook are confined to acquaintanceship which is grounded on common interests. Future researches could also explore other aspects of online relationships like anonymity or look at the role of Facebook in maintaining already existing relationships. An unstructured interview which can gather valuable insights from the respondents is also recommended. Other researchers can also test the quality and longevity of relationships which are initiated in Facebook and brought face-to-face.Item Physical characterization of aswang in Filipino filmsArcenio, Ariane G.; Perez, Trexie Jane A. (Division of of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2013-04)This study is a content analysis on the physical characterization of aswang in Filipino films. This study determined how the Filipino films characterized aswang. Descriptive research design was used in analyzing and tallying the physical characteristics of aswang in the Filipino concept and in the eight Filipino films. Interviews with film directors were also utilized for additional support of this study. The concept of aswang emerged because of the demonization of women especially the babaylans, by the Spanish priests in the history of the Philippines. It was found out that in both Filipino concept and Filipino films, there were differences on the physical characterization of aswang. Films used the concept of aswang to perform the role of media which is to entertain the audience.Item Fashion blogging in the Philippines: Characteristics of fashion blog postsAnigan, Ma. Skamella P.; Sy, Alahna Sam C. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)The global rise of online advertising has consequently empowered blogging. In the Philippines, fashion bloggers are considered high-authority when it comes to trends as they serve as opinion leaders to their readers. This study looked into the common characteristic of fashion blog post elements. Through the analytical lens of the Multimodality theory, the blog contents of four high-ranking bloggers were content-analyzed. Results of the study showed that the characteristics shared by the bloggers are: emphasis on product size, high tonal contrast, balanced color contrast, placement in vertical center; medium long and medium shot framing; monoglossic, appreciative, emotional, judgmental, positively forceful, and sharply focused linguistic approach; and informal text.Item Level of acceptance of the portrayal of the gay man in SMART's "Friend request" commercial among Ilonggo media practitionersAlayon, Gico L.; Balatero, Neryl Jade S. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-04)This study entitled, “Level of Acceptability of the Portrayal of the Gay Man in SMART’s Friend Request Commercial among Ilonggo Media Practitioners” aims to determine the level of acceptability of the portrayal of gay man in SMART’s Friend Request commercial in terms of sex and media industry the respondents belong. The selection of respondents for the study employs purposive sampling. Forty-seven media practitioners are gathered as respondents that come from different media industries in Iloilo namely Print, Broadcast, both AM and FM stations and Advertising. A one-shot survey method using a questionnaire is used to gather the data The data analysis uses frequency counts, mean and percentages. The results reveal that Ilonggo media practitioners have a high level of acceptability on the portrayal of the gay man in the SMART’s Friend request commercial. Furthermore, the respondents also have positive opinion towards the commercial and have a disagreeable attitude towards the common stereotypes of gay men. Ilonggo Media Practitioners have a high level of acceptability towards the portrayal of the gay man in the commercial.Item Masculinity in Kinesics: The relationship between level of exposure to a film and judgment of masculinityAl-amin, Ibrahim Mohd T.; Bito-onon, Novelyn Anne A.; Villaruel, Adrienne B. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2015-06)This study looks into men’s non-verbal communication particularly kinesics or body language as people’s basis for their judgement of masculinity. The aim of this study is to determine the relationship between the level of exposure to a film and people’s judgement of masculinity. With the mere exposure effect stating that repeated exposure increases familiarity, the researchers have come up with the assumption that repeated exposure to a film will lead people to judge masculinity through kinesic cues. A short independent film produced by the researchers showing two actors executing men’s kinesic cues particularly posture, smiling, nodding, eye contact and hand gestures were shown to 90 respondents assigned to different levels of exposure namely low, medium and high. A questionnaire was administered soon after. Results of the study revealed no significant relationship between the level of exposure to the film and people’s judgement of masculinity. Results have also shown that of the five kinesic cues used by this study, posture is the most observed and used to judge men’s masculinity. This is consistent with the findings of researchers like Vrugt and Luyerink (2000) On the other hand, results have also revealed that contrary to past studies like that of Kawamura Et. Al (2008), smiling is the least used to judge masculinity. The researchers have concluded that factors such as pre-conceived notions and stereotypes as well as culture may have affected such results. Overall, this study has proven that the kinesic cues of men however big or minimal have a bearing on people’s judgement of masculinity.Item Filipino otakuness: profile of anime fans in the Philippines: the case of UPV Genguken membersAnilado, Xelca Grace; Racadio, Zaira Nichole (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2012-03)Anime is a popular media in the Philippines that gathers a big following among the youth. It greatly affects the animation industry of the country because it already is an established foreign medium. The Filipino anime fans are undoubtedly influenced by anime, thus, certain traits and behaviors which are new and often considered as “weird” by other people had been manifested. With this, the researchers conducted an analysis of the characteristics and behavior of UPV Genguken members and how these traits prevail over time as they also deal with non-anime fans in their everyday life. It is designed to find out what qualities are common among these anime fans and what factors led them to adopt the Japanese anime subculture. The descriptive research design is employed in conducting this study. The study finds out that exposure to television is the main factor that caused the respondents to become anime fans. Another factor is that their parents left them alone to watch anime as long as they behaved well. For respondents who have siblings, the reason stated is that the latter also influenced them to watch anime. The anime fans’ shared qualities are the preference for subtitled videos and the constant desire for anime. They are also knowledgeable in the Japanese culture and even have a grasp of the Japanese language. In terms of personality, anime fans prefer to be alone but like to interact with fellow fans who are on the same level as they are, alone but not lonely, and are mostly silent. They want to see Filipino values, cultures, practices, and history in Filipino animation. The most popular genre among the respondents are horror and fantasy. For future researches, the differences in Japanese and Filipino communication styles should be studied to understand why so many of the youth are attracted to anime. It is also recommended to have further studies on the various concepts of an otaku from points of view of Filipino anime fans. Anime has a great impact on the Filipino anime fans in terms of their ways of living, language, appearances, and even attitudes. With that, the researchers recommend the Filipino animators to develop a style in animation that is distinct and easily recognizable as Filipino. This is to attract not just the Filipino anime fans but as well as all Filipinos to watch and patronize Filipino-produced animations.