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UPV Theses and Dissertations

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Degree: search.filters.degree.Bachelor of Arts in Communication and Media StudiesKeyword: search.filters.keyword.Media

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    Relationship between media exposure and attitude of Iloilo City Junior High School students towards indigenous peoples
    Amon, Abigail; Garzon, Ma. Mercedes (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)
    This research discusses the relationship between media exposure and the attitude of selected Iloilo City public junior high school students towards the indigenous peoples. Three hundred junior high school students from Bo. Obrero National High School, Iloilo City National High School, Mandurriao National High School, Ramon Avanceña National High School, and SPED - Integrated School for Exceptional Children served as respondents to a five-part questionnaire that included demographics, exposure to media and IPs, attitude, additional questions regarding the relationship between their media exposure and their attitude towards IPs, and the information they received and wished to receive from media. The researchers found that students were most exposed to online media and that they had low exposure to mediated content on indigenous peoples on all media platforms. It was concluded that respondents had an overall positive attitude towards indigenous peoples. Moreover, both the media industry and the educational system should be more responsible in supporting the IPs through wider media coverage and introduction to more media platforms.
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    Physical characterization of aswang in Filipino films
    Arcenio, Ariane G.; Perez, Trexie Jane A. (Division of of Humanities , College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This study is a content analysis on the physical characterization of aswang in Filipino films. This study determined how the Filipino films characterized aswang. Descriptive research design was used in analyzing and tallying the physical characteristics of aswang in the Filipino concept and in the eight Filipino films. Interviews with film directors were also utilized for additional support of this study. The concept of aswang emerged because of the demonization of women especially the babaylans, by the Spanish priests in the history of the Philippines. It was found out that in both Filipino concept and Filipino films, there were differences on the physical characterization of aswang. Films used the concept of aswang to perform the role of media which is to entertain the audience.