UPV Theses and Dissertations
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Item The meaning of beauty: A semiotic analysis of a beauty product advertisement and its interpretation by young female professionalsAlcala, Zharina Ayn T.; Gamayao, April P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2011-03)This study explored on how a beauty product advertisement communicates the concept of beauty and how it can affect the consumption of the said product among young female professionals. By using semiotic analysis, the researchers identified the signs and codes that communicate what is beautiful and its possible effects on the pre-existing concept of beauty. The Focused Group Discussions among 17 participants from Iloilo City revealed that the concept of beauty of the participants is not only defined physically but also holistically. However, the participants deemed physical beauty important. Though the participants identified the signs and codes of related to beauty in the advertisement, these did not affect their concept of beauty and their consumption of the said product. The quality, affordability and credibility of the beauty products were the factors they considered in patronizing the products and not necessarily because of the advertisement.Item A critical review of UPV-based Coastal Resource Management (CRM) studiesAgris, Charmaine Joy F. (Division of Biological Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2015-08)This undergraduate research project is a critical review of UPV-Based Coastal Resource Management (CRM) studies from four significantly diversesources covering a total of fifty two (52) CRM studies.This research aims to identify and to critically analyze the collection of undergraduate projects of Political Science and Economics students of the University of the Philippines in the Visayas, select articles from Danyag: Journal of Humanities and Social Sciences articles, unpublished studies deposited in the Office of the Vice Chancellor for Research and Extension (OVCRE) and the December 2006 Culture and Resource Management issue of Palayag of the Center for West Visayan Studies. The studies were distributed into different categories and subcategories to ensure that they are divided into mutually exclusive and independent groups and so as to avoid overlapping of data. Employing the system of categorization, this critical review analyzes the range of themes and topics tackled in the studies and is intended to determine the development of research methodology, theoretical and conceptual framework, and findings of the studies included in all the categories. The four major categories are: (a) Studies on Decentralized Management, (b) Studies on Natural Resource Governance, (c) Social Dynamics in Coastal Resource Management, and (d) Human Dimensions in Coastal Resource Management. The extensive listings of coastal resource management studies revealed that country’s CRM practices are rooted on participation, collaboration and is geared towards sustainability. A holistic coastal resource management practice should be modeled on the synthesis drawnfrom the knowledge, skills and past experiences from both governmental and local efforts to the management of coastal resources.Item Nationalism in the poems selected from Guerrilla Flower, 1946: A postcolonial interpretationAbellar, Archie S. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2003-03-28)Poetry is a creative form for expressing an opinion with regard to a pressing situation. The poems selected in the Guerrilla Flower were manifestations of the perceptions and aspirations of the Filipinos, especially the Ilonggos, caught in World War II. The poems were published in Iloilo City after the Ilonggos experienced the turbulent years of the Japanese occupation. For them, the occupation was unforgettable experience that enabled them to affirm nationalism. However, underlying such affirmation was a tragic flaw, that is, they were complacent and inclined to sympathize with the Americans while being sarcastic and hostile towards the Japanese, even though these two foreign powers were both colonizers and worthy of condemnation. The realities of Philippine society under war led to distinct Filipino views and actions toward these two colonizers. After the process of distillation of the poems, the elements of nationalism, such as language, religion, and historical experience,e were tainted with colonial influences. The use of poetry for historical investigation has a seminal appeal since it maintains the rationale of interdisciplinarity—the fusion of literary criticism and historiography to bring out a better off and encompassing understanding of the complicated nature of present Philippine social reality. The use of postcolonialism as a theoretical tool enables the Filipino people to collocate the abject past and present to determine the effects of colonialism for the future.Item Illness according to the manogbulong (folk healers) of Igbaras and Miagao, IloiloAquino, Mary Grace P. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 1999-04)This study explores and documents the different attributions of illness by manogbulong or folk healers of Miagao and Igbaras in the province of Iloilo. It contributes to the deepening of our understanding of indigenous conceptions of and illness. Different practices indicate one or more specializations among the selected manogbulong, namely: surhuano, surhuana, manoghilot, manogluy-a, paltira, baylan, and manogbot-bot. There are three different causes of illness according to the manogbulong. Unseen beings (like fairies, the elves, ghosts); persons with special powers (such as witches and sorcerers), and, physiological functions or injuries (like cramps, muscle pains, fatigue, kibit, bali or bone dislocation, etc.). The results of the study are as follows: First, sex (male/female) and type of locality (upland or coastal) of the manogbulong does not affect their perception of illness. Second, differences on perception of illness are associated with their specialization. For example, the surhuano/ surhuana believed that unseen beings and people with special powers are always the cause of illness. The manoghilot on the other hand believed that hangin (cold air) is the primary cause of illness. When the hangin penetrates the ugat(blood vessel), an illness of physiological ailment occurs.Item Economics of copra production in selected barangays of Buenavista, GuimarasAranda, Odessa T. (Division of Social Sciences, College of Art and Sciences, University of the Philippines Visayas, 1996-11)This paper provides a background and baseline information on the prevailing profile of copra production and profitability with the use of thirty-five producers based in Buenavista, Guimaras. This study also gave an overview on the problems encountered by copra producers and provided recommendations for the improvement of the local copra industry. Costs and returns analysis showed that average costs in copra production was P9.14/kg. Of the average costs, average fixed costs, average variable costs, and opportunity costs accounted for .33%, 26.59%, and 73.08%, respectively. Average fixed costs was P.03/kg where a third (33.33%) can be attributed to depreciation costs (P.02/kg). As to the average variable costs of the respondents, P2.43/kg was incurred which was primarily attributed by cost of hired labor (P89.71). Opportunity costs/kg for all producers was P6.68. The major opportunity costs (81.44%) was the implicit cost of coconuts. Average revenue was P9.43/kg. As a whole, the respondents gained P6.97/kg financial profit. Meanwhile, gross profit was P7.00 for all respondents. Copra producers in Buenavista, Guimaras earned a positive P0.29/kg economic profit. Payback period of 4.56 years, 7.30% return on investment, and 11.93% return on variable costs were other measures used to deterimine profitability in copra production.Item Fish farming and the fish community: The case of Victorias, Negros OccidentalApawan, Maylanie D. (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2001-04)The rapid expansion of aquaculture in the past decades has brought about some economic benefits, but it has also resulted in various social and environmental problems. This observation points to the need to look at aquaculture development beyond conventional measures emphasizing economic benefits; there is a need to focus on the interplay of social, economic, and environmental factors in looking at aquaculture development. This study looks at the social, economic, and environmental impacts of aquaculture on small fishers in three coastal villages in Victorias, Negros Occidental and examines the responses of small and subsistence fisherfolk to the growth and proliferation of fish farming. The study points out the social and environmental issues usually arise as a consequence of conflicts between fish farmers and small fishers in the use of land and water and also because of the effluent charge and chemical residues coming from fishpond operations. When contextualized within a larger set of social and ecological issues, these conflicts have wider implications, especially when these involve unequal distribution of costs and benefits among different stakeholders.Item Ang pangayaw sa dutang ginsaad: A study of Ilonggo migration and settlement in Tacurong, Cotabato, 1951-1960'sBernardo, Arellano M., III (Division of Social Sciences, College of Arts and Sciences, University of the Philippines Visayas, 2006-03)“Ang Pagpangayaw sa Dutang Ginsaad: A Study of Migration and Settlement of Ilonggos in Tacurong, Cotabato (1951-1960’s)” discusses about the migration of the Ilonggos to Mindanao, particularly in a predominant Christian City of Tacurong. In the 1950’s all the way towards 1970’s, there was a massive migration of Ilonggos going to Mindanao. Most of them were attracted due to the flow of information coming from “The Land of Promise” in which they believed that they can avail any jobs and lands in an untapped island. This changed the social, economic, political and demographic profile of Mindanao and marked events that would shape the Philippine history. Triggered by social unrest, overcrowding problems, protectionist policies, economic interests and assimilation by the American colonial government, land settlements were opened to the Christian settlers of Luzon and the Visayas. It therefore, initiated government-sponsored programs of resettlement in Mindanao. However, that proved to be unattractive to early prospectors. Efforts were improved later by the Commonwealth era where a good number of Ilonggos went there first. The old city and province were already experiencing deterioration after the sugar industry shifted to Negros Occidental and slow recovery after World War II due to endless politics, peace and order situation and unemployment. These pushed the Ilonggos to move south as they were attracted to the propaganda of the new Philippine government to develop and people Mindanao. Majority of the Christian migrants were not involved in the government- sponsored programs but because of the government propaganda of the “Land of Promise” and free and continuous flow of information that came from early Christian settlers in Mindanao, it became attractive to the peoples of Luzon and Visayas and therefore massive migration occurred in the 50’s all the way through the seventies. Along with their migration was their settlement in which they established their new lives, therefore adjusting themselves with the new environment yet culture was brought out from the heartland and was mixed with other cultures, creating a unique cosmopolitan way of life for most of the Mindanao towns and cities. For every Ilonggo pangayaw, one was seeking satisfaction from the efforts they made by coming down south. It was relative yet most of them stated that their lives improved in Mindanao.Item Gahom sa binalaybay: Mayamor's poetry as vehicle of power in the resistance movement of PanayArceño, Angeliza T. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2016-12)This study analyzes Mayamor’s poetry as a vehicle of power in the resistance movement of Panay. Using New Historicism and textual analysis, this study identifies the cultural status quo in Mayamor’s poetry as Feudal and describes its manifestations and his mechanisms to counter it by waging a National Democratic revolution through a protracted people’s war and cultural revolution. Mayamor’s poems serve as a vehicle of power in the resistance movement of Panay by using poetry as a tool to teach people about the situation in the countryside of Central Panay, for exposing the cruelty of the state and the ruling class, by being a testimony to the plight of the people, and by inviting them to be allies and join the struggle in the countryside.