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UPV Theses and Dissertations

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Committee Member: search.filters.committeemember.Rodriguez, Robert L.

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    Signification of Filipino culture in the film RPG Metanoia
    Asuncion, April Angeli B.; Zante, Sheena Angelique D.; Piñano, Von Janatius (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2014-04)
    This study identifies and describes the different significations of Filipino Culture in the 3D animated film RPG Metanoia. It is supported by Semiotics’ basic claim that media texts are made up of signs, which are composed of two elements: the signifier and the signified. The signifier is the physical representation of a sign that is being perceived by the senses, while the signified are the meanings that are being associated with the sign. The signifiers in this study are the different physical representations of the different Components of Culture according to Panopio et al. (1978), namely, Norms, Ideas and Material Culture. Data were gathered through observation and were further analyzed using content analysis. An interview with the creators of the film was also conducted. Results show that the different significations of Filipino Culture in the film are Norms like Barkada System and Kwentuhan, Ideas which include the value of Pagkamasayahin and Belief in the Supernatural, and Material Culture which is signified by Filipino Clothing.
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    Relationship between media exposure and attitude of Iloilo City Junior High School students towards indigenous peoples
    Amon, Abigail; Garzon, Ma. Mercedes (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2017-05)
    This research discusses the relationship between media exposure and the attitude of selected Iloilo City public junior high school students towards the indigenous peoples. Three hundred junior high school students from Bo. Obrero National High School, Iloilo City National High School, Mandurriao National High School, Ramon Avanceña National High School, and SPED - Integrated School for Exceptional Children served as respondents to a five-part questionnaire that included demographics, exposure to media and IPs, attitude, additional questions regarding the relationship between their media exposure and their attitude towards IPs, and the information they received and wished to receive from media. The researchers found that students were most exposed to online media and that they had low exposure to mediated content on indigenous peoples on all media platforms. It was concluded that respondents had an overall positive attitude towards indigenous peoples. Moreover, both the media industry and the educational system should be more responsible in supporting the IPs through wider media coverage and introduction to more media platforms.
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    Reality vs. reality: Real life emulating reality TV
    Alli, Zerlene; Cabarga, Herchelle Anne; Satiagudo, Emme Rose (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2018-05)
    The immense influence of reality television has paved the way for the massive success of Big Brother franchise across the globe. Here in the Philippines, Pinoy Big Brother continues to become one of the most popular reality shows. The increasing popularity of PBB to its audience especially the youth prompted the conduct of the study to identify the perceptions on real life resulted from Ilonggo teenagers' exposure to PBB Lucky Season 7. Anchored on George Gerbner's Cultivation Theory, the researchers conducted a survey among Grade 12 Senior High School students in the First Congressional District of Iloilo. The researchers utilized the gualitative and guantitative method in data collection and analysis. The overall mean score reflected a positive perception, thereby, the researchers have concluded that reality TV viewing has a positive effect on the perception of Ilonggo teenagers towards real life. The positive perceptions revealed that regardless of being light viewers, respondents’ exposure to PBB Lucky Season 7 bears effect in influencing their perception on real life. Hence, it presents a different light on Gerbner's Cultivation Theory, which states that television's immense influence is mirrored on the heavy viewers. The reality cultivated by reality shows like Pinoy Big Brother is a manifestation of the strength of the television as a medium and as a powerful tool that can shape the minds and the society.