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UPV Theses and Dissertations

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    Comparative analysis of the program format of TV Patrol and 24 Oras
    Berja, Alice Bernadette F.; Nidoy, Michelle Gay M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive-comparative study aims to determine the program format of the two mainstream TV news programs here in the Philippines: TV Patrol (ABSCBN) and 24 Oras (GMA). There are two types of TV news program format, standard format and tabloid format. Both formats are guided by four elements: segment, news selection, news delivery and language. Survey was used in measuring the knowledge of Ilonggo viewers on the program format of TV Patrol and 24 Oras. The study covered 12 barangays in Iloilo City with 400 respondents. Results of the data-gathering process showed that TV Patrol is in tabloid format while 24 Oras is in standard format. News delivery is the most tabloid element of TV Patrol while Language is the most standard element of 24 Oras. Both formats have implications to the viewers’ knowledge and perception towards the reality of news stories.
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    Hallyu: The K-Pop phenomenon a critical analysis of K-POP music
    Beguas, Ma. Veronica D.; Sinda, Krisha Kamille M. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This thesis is a critical analysis of the factors that makes K-Pop music popular. The researchers wanted to objectively look at the music genre since there are only few studies of K-Pop despite its growing global attention in the entertainment industry.The study first traced the emergence of K-Pop, followed by the discussion of its packaging and promotion strategies as well as its implications on Philippine local music industry. The study used Commodification of Culture by Hannah Arendt and Theodore Adorno (1973) and the assumptions of Transnational Media Management Theory by Barbara Parker (1996). The proponents interviewed experts: 3 from the academe, 2 from the media organizations, 2 from the music industry and 2 representatives from K-Pop fan groups and with the Director of Korean Cultural Center in the Philippines. The proponents also did library and online research. The study found out that K-Pop started mainly from K-Dramas and that a combination of well-produced music and music videos, packaging and promotion strategies of Korean entertainment companies, both government and private sector efforts as well as the good adaptation to advance technologies have made K-Pop a global success.
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    The classification and regulation of AM Radio programs
    Balagosa, Sheena Marie K. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    The study "The Classification and Regulation of AM Radio Programs" provides us the reasons why there is a need to classify and reinforce regulation on AM radio programs based on the MTRCB guidelines, the KBP Code, and the opinion of Ilonggo radio listeners and broadcast practitioners. The study covered 12 barangays with 400 respondents and eight broadcast practitioners from four AM radio stations in Iloilo City. From the results of the study, we have found out that radio stations created program innovations that affected the listeners. There is a need to put classification in order to separate sensitive topics that are not suitable for all listeners, to protect children by knowing which programs they can listen to, to avoid hearing double meaning words, extremely violent stories and sensitive topics about sex. There is a need to reinforce regulation because of the failure to adhere to broadcast standards of some radio programs, KBP's leniency in the implementation of its rules and regulation and the effectiveness of self-regulation. Thus, we have the determined that there is a need to put classification and to reinforce regulation in AM radio programs to protect the moral values of Filipino radio listeners.
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    Ilonggo journalists' perspectives and practices on freedom of expression
    Alvero, Frances Kristene (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    This descriptive study used the survey method to determine the perspectives and practices of Ilonggo journalists on freedom of expression. In gathering data, purposive sampling was used to determine the respondents. An interview schedule was used as an instrument to gather necessary information for the study since the research is descriptive in design. The study was conducted in Iloilo City from December 2012 until February 2013. Results showed that Ilonggo journalists view freedom of expression as not absolute. They exercise this right (to express opinion and ideas, impart and gather information) but they have to respect and protect the privacy and reputation of a person and of the State along the process. The concept of journalists on freedom of expression, however, is more concerned on the issue of privacy that surrounds a person than on the issue that concerns the society or the national security. When it comes to practicing their freedom of expression, journalists have varying actions on how to deal with certain situations.
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    Fidelity of the film adaptation of the novel "The Hunger Games"
    Abad, Tristan Bill P.; Agapito, Art John I. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2013-04)
    Film adaptation is a trend in mass media today. Books, comics, and stage plays have been adapted to film. However, some people complain about the film adaptation and issues about fidelity were being raised. This undergraduate thesis is a critical analysis of a book and its film adaptation. It answers the question, what is the fidelity of the film adaptation of the novel “The Hunger Games”. This thesis looks into the elements of both the book and film and the relationship that these media have in the process of adaptation. Elements of the book were determined and analyzed if they were carried over in the film adaptation. The reasons for dropping and adding some elements in the film adaptation were then discussed. This study uses descriptive research design. It was found out that the film adaptation of the novel “The Hunger Games” falls under the category of a close adaptation. There were dropped and added elements involved in the process of adaptation, but these did not create major changes that affected the overall flow of the film’s narrative. This study was able to draw the following conclusions. The novel Hunger Games was a typical example of a dystopian novel. The film medium had distinct characteristics that affected the novel in the process of adaptation. Characters, settings and plot had all undergone both dropping and addition of elements. Both medium were involved in the process of adaptation. The film adaptation presented a ‘close’ type of adaptation.