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UPV Theses and Dissertations

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Committee Chair: search.filters.chair.Jurilla, Jonathan P.

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    Level of influence of east asian countries in the Ilonggo culture through television
    Almedita, Florange R.; Chavez, Nahrielyn D.; Sotes, Mariel Yvonne L. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-10)
    This study is about the Level of Influence of East Asian Countries in the Ilonggo Culture. The researchers identified the different East Asian television shows aired in the two giant networks - ABS-CBN and GMA since January- July 2009 and determined the influence of these East Asian television shows in the Ilonggo culture in terms of attitude, lifestyle and music. Furthermore, the researchers also identified the role of television in shaping the culture of the people. The researchers did a survey on the residents of randomly selected barangays of Molo and Villa districts to determine the level of influence of these East Asian television shows on their culture. The results showed that majority of the respondents have a positive attitude and practice in terms of lifestyle specifically clothing and accessories and music towards East Asian television shows. Thus, East Asian television shows have an influence in the Ilonggo culture.
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    The perceptions and gratifications of Ilonggo Shock Talk-Radio listeners
    Abad, Catherine Grace; Francisco, Franz C.; Gador, Fevie Anne (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2010-04)
    Shock Talk Radio Programs are gaining multitudes of listeners within Iloilo. Mama Monyeka and Talk to Papa ,two of the most popular Shock Talk-Radio programs, are the subject of the research. In this study the researchers assessed the different perceptions and gratification sought and obtained by Ilonggo listeners with different educational orientation; Out-of-School Youth, High school, and College. The researchers used descriptive research design and survey questionnaires to gather information. Result showed the OSY are the ones with the most positive perception towards Shock Talk-radio programs, followed by the High School Group and the and lastly the College group. Also the gratification that is mainly sought is entertainment needs among the three groups. Albeit needs such as information, personal identify and social interaction were also identified as needs that the audience seek to satisfy. For gratifications obtained it was shown that only 5% among the total number of the respondent claimed that needs outside entertainment have been met by these programs. The need which was satisfied the most by these programs again is the entertainment need. Using the Theory of Uses and Gratifications it was found out that the audiences' physical environment (in here educational orientation) affects the perception towards a media content (Shock Talk - radio programs) and influences his/her reasons for consumption (gratification sought).Finally media content such as Shock Talk- radio programs answer the audience' needs.