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UPV Theses and Dissertations

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Committee Chair: search.filters.chair.Jurilla, Jonathan P.Degree: search.filters.degree.Bachelor of Arts in Broadcast Communication

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    A survey on the educational qualifications of AM radio broadcasters in Iloilo City
    Armada, Cornelio Jude C.; Braquis, Kristian Peace Alegria (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-11)
    This study "A Survey on the Educational Qualifications of AM Radio Broadcaster in Iloilo" aims to (1) identify the educational qualifications of AM Radio Broadcasters in Iloilo City; (2) determine the number AM Radio Broadcasters in Iloilo City earned a degree in Mass Communications/Broadcasting and other communication-related courses; (3) and identify the qualifications considered by AM Radio Stations in hiring broadcast practitioners. According to the data gathered by the researchers, almost all of the respondents have a high educational attainment. It showed that out of 42 respondents, 39 are graduates of a 4-year course. Only one practitioner is Undergraduate while the other two are graduates of a 2-year course. Five graduates of communication-related courses were also able to have a post-graduate study. The results of the study show that there are only 24 graduates of Mass Communication, Broadcast Communication and other communication-related courses working in the industry. Meanwhile, almost all of the AM radio station managers ranked a graduate of a 4-year course as the most considered qualification in hiring broadcast practitioners. Other qualifications considered are communication and writing skills, mental/intellectual capacity/ analytical, work ethics/attitude/character, talent and abilities, voice quality/diction, civil service eligibility, and experience.
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    Level of influence of east asian countries in the Ilonggo culture through television
    Almedita, Florange R.; Chavez, Nahrielyn D.; Sotes, Mariel Yvonne L. (Division of Humanities, College of Arts and Sciences, University of the Philippines Visayas, 2009-10)
    This study is about the Level of Influence of East Asian Countries in the Ilonggo Culture. The researchers identified the different East Asian television shows aired in the two giant networks - ABS-CBN and GMA since January- July 2009 and determined the influence of these East Asian television shows in the Ilonggo culture in terms of attitude, lifestyle and music. Furthermore, the researchers also identified the role of television in shaping the culture of the people. The researchers did a survey on the residents of randomly selected barangays of Molo and Villa districts to determine the level of influence of these East Asian television shows on their culture. The results showed that majority of the respondents have a positive attitude and practice in terms of lifestyle specifically clothing and accessories and music towards East Asian television shows. Thus, East Asian television shows have an influence in the Ilonggo culture.